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business marketing social media book management consumer behaviour advertising communication football soccer linchpin seth godin sports marketing sports management tribes ice hockey psychology school 2011 guy kawasaki personal branding enchantment japan drama novel kansai gaidai music university college ukulele youtube love sports business sensoryscape spectator sports digital marketing blogging the manager mike carson leadership online mobile phone internet operations culture hip hop student edinburgh business school education edinburgh behavior david a. statt consumerism consumer mba