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business marketing social media book management consumer behaviour advertising communication football linchpin soccer tribes seth godin mba psychology school 2011 guy kawasaki personal branding enchantment ukulele japan love drama novel kansai gaidai music youtube university college sensoryscape sports management spectator sports ice hockey sports marketing digital marketing blogging the manager mike carson leadership online mobile phone internet operations culture hip hop student edinburgh business school education edinburgh behavior david a. statt consumerism consumer