Seb Chan is the Chief Experience Officer (CXO) at the Australian Centre for the Moving Image where he is responsible for a holistic, multi-channel, visitor-centred design strategy for the institution. Until August 2015, he was Director of Digital & Emerging Media, at Cooper Hewitt Smithsonian Design Museum in New York. There he led the museum’s digital renewal and its transformation into an interactive, playful new museum reopened after a 3 year rebuilding and reimagining.