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Setting Up A Brokerage Account 
Shane Leonard, CFA
What we’re going to cover 
1. What is a brokerage account? 
2. What do I need? 
3. Dos 
4. Don’ts
What we’re going to cover 
1. What is a brokerage account? 
2. What do I need? 
3. Dos 
4. Don’ts
What is a brokerage account? 
? It’s like a bank account 
? Except not for the cash you own 
? But for the stocks you own 
? And just like a bank account 
- statements 
- online access 
- lots and lots of mail
What is a brokerage account? 
? Are you wondering if Stockflare provides brokerage accounts? 
? No 
- holding peoples money is a regulated business 
- so is advising people 
- we are an information business 
- not a financial company 
? Sorry
What is a brokerage account? 
? Here are some of the largest players in the US
Setting up a brokerage account 
1. What is a brokerage account? 
2. What do I need? 
3. Dos 
4. Don’ts
What do I need? 
? A hideous questionnaire 
? Who are you? (driving licence, passport, tax details, etc) 
? Where do you live (proof of address)? 
? Money 
- minimum balance 
- no credit cards 
? Patience
Setting up a brokerage account 
1. What is a brokerage account? 
2. What do I need? 
3. Dos 
4. Don’ts
Dos 
? Choose an online low-cost broker 
- make sure they are a reputable business 
- check the fine print for hidden fees 
- check the minimum balance 
? Explore their site for data and tools 
? Unsubscribe from their marketing 
? Expect lots of mail
Setting up a brokerage account 
1. What is a brokerage account? 
2. What do I need? 
3. Dos 
4. Don’ts
Don’ts 
? Don’t open a “margin account” 
- brokers may offer to lend you money to double up 
- this is speculation and great way to lose money 
? Don’t try trading options 
- another way to speculate 
? Don’t buy the Wall Street Journal 
? Don’t ignore the mail
Setting Up A Brokerage Account 
Shane Leonard, CFA
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Setting up a brokerage account in the US

  • 1. Setting Up A Brokerage Account Shane Leonard, CFA
  • 2. What we’re going to cover 1. What is a brokerage account? 2. What do I need? 3. Dos 4. Don’ts
  • 3. What we’re going to cover 1. What is a brokerage account? 2. What do I need? 3. Dos 4. Don’ts
  • 4. What is a brokerage account? ? It’s like a bank account ? Except not for the cash you own ? But for the stocks you own ? And just like a bank account - statements - online access - lots and lots of mail
  • 5. What is a brokerage account? ? Are you wondering if Stockflare provides brokerage accounts? ? No - holding peoples money is a regulated business - so is advising people - we are an information business - not a financial company ? Sorry
  • 6. What is a brokerage account? ? Here are some of the largest players in the US
  • 7. Setting up a brokerage account 1. What is a brokerage account? 2. What do I need? 3. Dos 4. Don’ts
  • 8. What do I need? ? A hideous questionnaire ? Who are you? (driving licence, passport, tax details, etc) ? Where do you live (proof of address)? ? Money - minimum balance - no credit cards ? Patience
  • 9. Setting up a brokerage account 1. What is a brokerage account? 2. What do I need? 3. Dos 4. Don’ts
  • 10. Dos ? Choose an online low-cost broker - make sure they are a reputable business - check the fine print for hidden fees - check the minimum balance ? Explore their site for data and tools ? Unsubscribe from their marketing ? Expect lots of mail
  • 11. Setting up a brokerage account 1. What is a brokerage account? 2. What do I need? 3. Dos 4. Don’ts
  • 12. Don’ts ? Don’t open a “margin account” - brokers may offer to lend you money to double up - this is speculation and great way to lose money ? Don’t try trading options - another way to speculate ? Don’t buy the Wall Street Journal ? Don’t ignore the mail
  • 13. Setting Up A Brokerage Account Shane Leonard, CFA