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What Sort Of Investor Are You? 
Shane Leonard, CFA
What we’re going to cover 
1. The different schools of investing 
2. Growth 
3. Value 
4. Quality 
5. What’s best for you?
What we’re going to cover 
1. The different schools of investing 
2. Growth 
3. Value 
4. Quality 
5. What’s best for you?
The different schools of investing 
Strategy 
Active 
Passive 
Growth 
Value 
Quality
The different schools of investing: passive 
? A passive strategy is like an admission of defeat 
- you can’t beat the market, so you decide to track it 
? Or perhaps its better to say it’s a retreat 
- you are focused on paying low fees 
- you find investing a headache, complicated 
? Despite this criticism, a passive strategy 
- is entirely sensible & very practical
What sort of investor are you 
1. The different schools of investing 
2. Growth 
3. Value 
4. Quality 
5. What’s best for you?
Active strategies: growth 
? Growth investors like 
- growth 
- momentum 
- buzz 
? Growth investors don’t focus on 
- valuation 
- dividends
What sort of investor are you 
1. The different schools of investing 
2. Growth 
3. Value 
4. Quality 
5. What’s best for you?
Active strategies: value 
? Value investors like 
- cheap 
- cashflow 
- the ignored 
? Value investors don’t focus on 
- growth 
- the short term
What sort of investor are you 
1. The different schools of investing 
2. Growth 
3. Value 
4. Quality 
5. What’s best for you?
Active strategies: quality 
? Quality investors like 
- industry leaders 
- stable cashflows 
- good managers 
? Quality investors compromise on 
- growth 
- value
What sort of investor are you 
1. The different schools of investing 
2. Growth 
3. Value 
4. Quality 
5. What’s best for you?
What’s best for you? 
? Majority of people say they look for “quality stocks” 
? But typically everyone is either a growth or a value investor 
? Don’t kid yourself 
- do you want to own hot stocks… 
and ride the trend? 
- or buy dollar bills for 80 cents… 
and play a waiting game?
What Sort Of Investor Are You? 
Shane Leonard, CFA
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What sort of investor are you?

  • 1. What Sort Of Investor Are You? Shane Leonard, CFA
  • 2. What we’re going to cover 1. The different schools of investing 2. Growth 3. Value 4. Quality 5. What’s best for you?
  • 3. What we’re going to cover 1. The different schools of investing 2. Growth 3. Value 4. Quality 5. What’s best for you?
  • 4. The different schools of investing Strategy Active Passive Growth Value Quality
  • 5. The different schools of investing: passive ? A passive strategy is like an admission of defeat - you can’t beat the market, so you decide to track it ? Or perhaps its better to say it’s a retreat - you are focused on paying low fees - you find investing a headache, complicated ? Despite this criticism, a passive strategy - is entirely sensible & very practical
  • 6. What sort of investor are you 1. The different schools of investing 2. Growth 3. Value 4. Quality 5. What’s best for you?
  • 7. Active strategies: growth ? Growth investors like - growth - momentum - buzz ? Growth investors don’t focus on - valuation - dividends
  • 8. What sort of investor are you 1. The different schools of investing 2. Growth 3. Value 4. Quality 5. What’s best for you?
  • 9. Active strategies: value ? Value investors like - cheap - cashflow - the ignored ? Value investors don’t focus on - growth - the short term
  • 10. What sort of investor are you 1. The different schools of investing 2. Growth 3. Value 4. Quality 5. What’s best for you?
  • 11. Active strategies: quality ? Quality investors like - industry leaders - stable cashflows - good managers ? Quality investors compromise on - growth - value
  • 12. What sort of investor are you 1. The different schools of investing 2. Growth 3. Value 4. Quality 5. What’s best for you?
  • 13. What’s best for you? ? Majority of people say they look for “quality stocks” ? But typically everyone is either a growth or a value investor ? Don’t kid yourself - do you want to own hot stocks… and ride the trend? - or buy dollar bills for 80 cents… and play a waiting game?
  • 14. What Sort Of Investor Are You? Shane Leonard, CFA