Personal Information
Organization / Workplace
Taipei City, Taiwan Taiwan
Occupation
Marketing Specialist
Industry
Medical / Health Care / Pharmaceuticals
About
Dominant Territory is Sainteir Clinic (aesthetic); Secondarys are Glamxury SPA and Tr辿sDErMA Cosmetics.
Monitored, analyzed competitors' pricing strategy and activity, set up price and promotion, managed digital marketing campaigns, executed ATL&BTL promotions in various channels, and analyzed ROI of multiple ads via customer source survey & website traffic survey.
Communicated with IT designer to optimize official sites contents and UI design based on traffic surveillance, and planned new APP functions and framework.
Selected, engaged potential bloggers and models for endorsement, and set up celebrity value index as a standard.
Executed an advertorial in apple daily, ...
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