Dominant Territory is Sainteir Clinic (aesthetic); Secondarys’ are Glamxury SPA and TrésDErMA Cosmetics.
●Monitored, analyzed competitors' pricing strategy and activity, set up price and promotion, managed digital marketing campaigns, executed ATL&BTL promotions in various channels, and analyzed ROI of multiple ads via customer source survey & website traffic survey.
●Communicated with IT designer to optimize official sites’ contents and UI design based on traffic surveillance, and planned new APP functions and framework.
●Selected, engaged potential bloggers and models for endorsement, and set up celebrity value index as a standard.
●Executed an advertorial in apple daily, ...
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