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Service Workshop
Exploring Customer Satisfaction
Hisao Tsujimura
13Äê7ÔÂ10ÈÕË®ê×ÈÕ
Goals
Through your pleasant service and service that made
you upset experiences, and sharing such experience,
explorer what good service is.
Think about what we can do for providing good service.
13Äê7ÔÂ10ÈÕË®ê×ÈÕ
Let s Share Our Experiences
What was the most pleasant service? What experience
do you have that you thought was good?
Do you have experience that made you upset? What is ¡°bad¡±
service?
13Äê7ÔÂ10ÈÕË®ê×ÈÕ
What Would Disney Do?
You have to buy a new ticket after you leave to re-enter
the park.
For re-entries, you need to ask staff to put a stamp on your
hand.
Re-entries require you the valid ticket for the day.
You dropped the ticket somewhere in the giant parking
lot. What would a Disney sta? do? What would YOU
do?
13Äê7ÔÂ10ÈÕË®ê×ÈÕ
Starbucks?
On one very hot summer day, you bought a Mango-
Tango Frappuccino.
Your bag on your shoulder fell down to your arm, and you
dropped the tray on the floor.
What would you do?
13Äê7ÔÂ10ÈÕË®ê×ÈÕ
Good Service
What is the good service? Write down your thought
and other s comments.
?
??
??
??
13Äê7ÔÂ10ÈÕË®ê×ÈÕ
Bad Service
What was bad? What made it bad service and
write them down.
?
??
??
??
13Äê7ÔÂ10ÈÕË®ê×ÈÕ
Satis?ed v. Dis-satis?ed
Expectation?£¾?Service?£½?:-(
Expectation?£¼?Service?£½?:-)
13Äê7ÔÂ10ÈÕË®ê×ÈÕ
Expectaions
Raise Expectations Lower Expections
Price (Expensive) Price (Cheap)
Good Brand Image Bad Brand Image
Previous Good Experience Previous Bad Experience
Length of Business Low Quality
What is considered common sense
in that particular country/culture.
13Äê7ÔÂ10ÈÕË®ê×ÈÕ
Service
Good Service Bad Service
Ful?ll Requests Requests not ful?lled
People know the history. Customer needs to explain history.
Due dates are met. Due dates are not met.
Sense of being cared. One of them treatment.
Extra something. Being handled.
Service with heart Service based on manual.
Service with su?cient time. Service without su?cient time
13Äê7ÔÂ10ÈÕË®ê×ÈÕ
Customers Are:
Customers are Gods. - as long as they are reasonable.
Smile before think you have a bad customer.
Think twice before you think it is irrelevant.
13Äê7ÔÂ10ÈÕË®ê×ÈÕ
What Can We Do?
What can we do? List up the idea. Share your
thoughts.
What do we need to make your ideas come true?
13Äê7ÔÂ10ÈÕË®ê×ÈÕ

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003 service workshop_v2_en

  • 1. Service Workshop Exploring Customer Satisfaction Hisao Tsujimura 13Äê7ÔÂ10ÈÕË®ê×ÈÕ
  • 2. Goals Through your pleasant service and service that made you upset experiences, and sharing such experience, explorer what good service is. Think about what we can do for providing good service. 13Äê7ÔÂ10ÈÕË®ê×ÈÕ
  • 3. Let s Share Our Experiences What was the most pleasant service? What experience do you have that you thought was good? Do you have experience that made you upset? What is ¡°bad¡± service? 13Äê7ÔÂ10ÈÕË®ê×ÈÕ
  • 4. What Would Disney Do? You have to buy a new ticket after you leave to re-enter the park. For re-entries, you need to ask staff to put a stamp on your hand. Re-entries require you the valid ticket for the day. You dropped the ticket somewhere in the giant parking lot. What would a Disney sta? do? What would YOU do? 13Äê7ÔÂ10ÈÕË®ê×ÈÕ
  • 5. Starbucks? On one very hot summer day, you bought a Mango- Tango Frappuccino. Your bag on your shoulder fell down to your arm, and you dropped the tray on the floor. What would you do? 13Äê7ÔÂ10ÈÕË®ê×ÈÕ
  • 6. Good Service What is the good service? Write down your thought and other s comments. ? ?? ?? ?? 13Äê7ÔÂ10ÈÕË®ê×ÈÕ
  • 7. Bad Service What was bad? What made it bad service and write them down. ? ?? ?? ?? 13Äê7ÔÂ10ÈÕË®ê×ÈÕ
  • 9. Expectaions Raise Expectations Lower Expections Price (Expensive) Price (Cheap) Good Brand Image Bad Brand Image Previous Good Experience Previous Bad Experience Length of Business Low Quality What is considered common sense in that particular country/culture. 13Äê7ÔÂ10ÈÕË®ê×ÈÕ
  • 10. Service Good Service Bad Service Ful?ll Requests Requests not ful?lled People know the history. Customer needs to explain history. Due dates are met. Due dates are not met. Sense of being cared. One of them treatment. Extra something. Being handled. Service with heart Service based on manual. Service with su?cient time. Service without su?cient time 13Äê7ÔÂ10ÈÕË®ê×ÈÕ
  • 11. Customers Are: Customers are Gods. - as long as they are reasonable. Smile before think you have a bad customer. Think twice before you think it is irrelevant. 13Äê7ÔÂ10ÈÕË®ê×ÈÕ
  • 12. What Can We Do? What can we do? List up the idea. Share your thoughts. What do we need to make your ideas come true? 13Äê7ÔÂ10ÈÕË®ê×ÈÕ