05 web 2.0 introduction rs
Download as PPTX, PDF
0 likes527 views
This document discusses how organizations can harness the power of Web 2.0. It begins by outlining the evolution from Web 0.0, 1.0 to 2.0, emphasizing that Web 2.0 enables users to tag, blog, comment and modify content. Global Web 2.0 trends and business models are presented, showing how companies monetize user communities. The document argues that organizations should engage with Web 2.0 as consumers now control conversations. It provides examples of how organizations can use Web 2.0 for advertising, social media, direct sales, and market research to build brands and engage with customers.
05 web 2.0 introduction rs
- 1. How organisations can harness the power of Web 2.0 NASSCOM, 14th March 08, New Delhi
- 2. Presentation FlowWeb 2.0 - its genesisGlobal Web 2.0 Trends & BusinessShould organisations care about Web 2.0? Harnessing Web 2.0 for business goalsWhat is Enterprise 2.0?Presentation Credits
- 3. Web 2.0 & its genesis
- 4. Web 1.0 was CommerceWeb 2.0 is People - Ross Mayfield (CEO, SocialText)
- 5. slightly modified..Web 0.0 was Technology Web 1.0 was CommerceWeb 2.0 is PeopleWeb 0.0 = pre Web 1.0
- 6. Web 1.0One-way communicationPretty postcardsbrochure-wareInternet is just another channelCorporate-speak
- 7. Web 1.0People want human interactionThe Internet is NOT just another channel for broadcastingThe conversation went elsewhere
- 8. Web 2.0 The genesisThe term Web 2.0 introduced by Time OReilly at a conference in 2004 Emphasizing tools/platforms that enable users to tag, blog, comment, modify, augment, rank etc.Notion of The Participatory Web
- 10. Web 2.0 : Key PrinciplesRead V/s Read & Write
- 11. Web 2.0 : Key PrinciplesUserGeneratedContent
- 12. Web 2.0 : Key PrinciplesExperts V/sWisdom of Crowds
- 13. Web 2.0 : Key Principles80:20V/sThe Long Tail
- 14. Web 2.0 : Key Principlesthe content comes to you
- 15. Global Trends in Web 2.0
- 16. Global Web 2.0 Landscape
- 17. Global Web 2.0 BusinessStep 1 : Create a large/focused niche user communityStep 2 : Monetize once the community reaches critical mass - Sell services to a large group of SMEs (Salesforce.com) - Sell data to partners (Facebook) - Get a revenue share from transactions (eBay) - Sell advertisements (Google Adwords) - Freemium: Sell premium memberships (Flickr) - Sell your company (Youtube)
- 18. Show me the money..>$15 billion1.6 percent stake to Microsoft Corp. for $240 million
- 19. Should organisations even care about Web 2.0?
- 20. The world we live in.. the consumer is in control
- 21. ..they have unlimited options
- 22. and are avoiding advertisingDo Not Call RegistryPop-up Blocker
- 23. Markets are ConversationsCompanies mustPay attentionParticipate
- 24. Who do consumers trust ?The CEO / Ad agencies / marketers Or a person like me i.e. other consumers or peersClick Me
- 25. Web 2.0 has put consumers in control of the conversationEvery consumer is
- 26. a publisher
- 27. a DJ
- 28. an expert
- 29. a broadcaster
- 30. an editor
- 31. a network
- 32. a critic
- 33. s霞稼糸庄界温岳艶糸
- 34. if organisations want to participate in this conversation, they must acknowledge and facilitate consumer control...
- 35. How organisations can harness Web 2.0 ?
- 36. Web 2.0 opportunitiesBrand Buildingpromotions, advertising, eventsSocial Media / PRDirect Sales Referrals, lead generationMediated Marketing Research
- 37. Advertising / BrandingInternet advertising on social networksbanner / text adsdemographically targeted audience Viral Marketing campaigns examples follow..
- 38. Facebook Targeted Advertising
- 39. Viral Marketing
- 40. Viral Marketing Campaignany campaigns which utilize WOM marketing in digital forms.Cadburys Gorilla Advert
- 41. Advertising / BrandingMore examples to be provided in this class.
- 42. Social Media / PRBlogs as a continuing conversationcorporate blogconversation with consumers, employees, mediaCoverage on high traffic blogsnew media style PRmay have higher ROI than traditional mediaBlogs as integral part of marketing strategyblogosphere driven viralitywidget strategy for rich media players videos, images, slidehows, podcastsexamples follow..
- 43. Blogs : Personification of the Organisations Human FaceCorporate Social ResponsibilityCorporate Environmental SensitivityCustomer Sensitivity+Behind the Corporate Wall insights (via corporate blog)
- 44. Blogs : Personification of the Organisations Human FaceCSR @ IntelStories always on top of the Google searches.
- 45. Blogospheric virality through widgetsA web widget is a portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user without requiring additional compilation.
- 46. Mediated Product ResearchGather consumer insights throughsponsored communities on social networkscustomized website or micrositeexamples follow..
- 47. Direct Sales/Group PurchaseDirect sales through advertisingLead Generation/ Sales Leads
- 48. Web 2.0- Ancillary benefits Lower marketing costs most things in Web 2.0 are freeBetter than other media vehicleslower perishability & long tailed searchalways on, universally accessibleeternal archiving
- 49. aws.amazon.com, EC2, and S3