The document discusses Apple's success and innovation. It notes that Apple was ranked 9th on Fortune's list of most admired companies in 2006 and 5th in 2007. It also discusses how Apple was named the most innovative company by Business Week in 2006 for innovations like the iPhone and iPod. The document also mentions that the Apple CEO was included in the Time 100 list of most influential people in 2008 and discusses Apple's headquarters being located in Silicon Valley near small startups.