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S   P   C




            11/13
Why Do We Exist ?
S   P   C
Why Do We Exist ?
S   P   C
Why Do We Exist ?
S   P   C
Why Do We Exist ?
S   P   C
Why Do We Exist ?
S   P   C
S    P    C

INTRODUCTION
KAWAUSO SPC for Cloud Computing
Three Creative (New and Meaningful)
Lenses of Cloud Computing



                  COMPETITIVENESS




            SECURITY                PRIVACY
Our Perspective and Approach




     SECURITY


                   CLOUD       COMPETITIVE
                               -NESS


      PRIVACY
S   P   C




            Security




            Privacy




            Competitiveness
S
SECURITY
What is Security
in the Age of Cloud Computing ?
S   P   C
                       Lucrative and        Means
                       Marketability        as a Solution

                       ID, Key,            Identity as a Service
                       Access Encryption
                       Management




            SECURITY   Risk Management     Insurance




                       Compliance          Supervision
                       Audit
S   P   C


Risk Management
S   P   C


Risk Management
S   P   C


Risk Management
S   P   C


Risk Management
S   P   C


Risk Management
S   P   C
                       Lucrative and        Means
                       Marketability        as a Solution

                       ID, Key,            Identity as a Service
                       Access Encryption
                       Management




            SECURITY   Risk Management     Insurance




                       Compliance          Supervision
                       Audit
P
PRIVACY
What is Privacy
in the Age of Cloud Computing ?
What is Privacy
in the Age of Cloud Computing ?
¡°¡±
¡°¡±
We should conceptualize privacy
by focusing on specific types of
disruption and the specific
activities disrupted...
¡°¡±
A theory of privacy should focus
on the problems that create a
desire for privacy.
S   P   C




                                           Information
                      Information          Processing
                       Collection


                                                DATA
                                            HOLDERS
                                                          Information
                                                         Dissemination
             DATA
            SUBJECT
                                    Invasions




Models of Taxonomy from ¡°Understanding Privacy¡±
S   P    C




                                         Information
                       Information       Processing
                        Collection



                                          CLOUD

                                           as DATA
                                                        Information
              DATA                        HOLDERS      Dissemination
             SUBJECT
        (Personal User)      Invasions


Kawauso Model
S   P   C
                          Taxonomy of             Means
                          Privacy Infringement    as a Solution
Computing    Social
Technology   Psychology
                          Information            Anonymous or
                          Collection             Psydonymous ID




                          Information            OpenID,
                          Processing             Information Cards

             PRIVACY

                          Information            International
                          Dissemination          Treatment,
                                                 Terms of Use



Privacy    Rights of      Invasion               Encryption
Management Privacy
C
COMPETITIVENESS
What is PRODUCTIVITY?
Competitiveness   Business




INNOVATION   Productivity      Business




             Design            Interface (Visible)

                               Service (Invisible)
What is Competitiveness
in the Age of Cloud Computing ?
What is INNOVATION ?
What is DESIGN?
S   P   C
                                              Case Study and
                                              Examples

                          Innovation     Business
                                         Greater global reach
                                         Reduced barriers to entry
                                         The end of scale
                                         Easier entry into adjacent markets
                                         Greater competitive intensity and
                                         disruption of existing markets


        COMPETITIVENESS   Productivity   Business
                                         Greater customization
                                         Easier entry into adjacent markets
                                         Greater specialization
                                         Greater innovation and experimentation
                                         Greater information transparancy
                                         Greater organizational complexity


                          Design         Interface (Visible)

                                         Service (Invisible)
                                         A shift from marketing push

                                         to customer pull
S   P   C
            Case Study and
            Examples
S   P   C
            Case Study and
            Examples




               Crowd
              Sourcing


              Collective
             Intelligence
S   P   C




            THANKS !

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091113³åÌ¡¥×¥ì¥¼¥ó¥Æ©`¥·¥ç¥ó

  • 1. S P C 11/13
  • 2. Why Do We Exist ? S P C
  • 3. Why Do We Exist ? S P C
  • 4. Why Do We Exist ? S P C
  • 5. Why Do We Exist ? S P C
  • 6. Why Do We Exist ? S P C
  • 7. S P C INTRODUCTION KAWAUSO SPC for Cloud Computing
  • 8. Three Creative (New and Meaningful) Lenses of Cloud Computing COMPETITIVENESS SECURITY PRIVACY
  • 9. Our Perspective and Approach SECURITY CLOUD COMPETITIVE -NESS PRIVACY
  • 10. S P C Security Privacy Competitiveness
  • 12. What is Security in the Age of Cloud Computing ?
  • 13. S P C Lucrative and Means Marketability as a Solution ID, Key, Identity as a Service Access Encryption Management SECURITY Risk Management Insurance Compliance Supervision Audit
  • 14. S P C Risk Management
  • 15. S P C Risk Management
  • 16. S P C Risk Management
  • 17. S P C Risk Management
  • 18. S P C Risk Management
  • 19. S P C Lucrative and Means Marketability as a Solution ID, Key, Identity as a Service Access Encryption Management SECURITY Risk Management Insurance Compliance Supervision Audit
  • 21. What is Privacy in the Age of Cloud Computing ?
  • 22. What is Privacy in the Age of Cloud Computing ?
  • 24. ¡°¡± We should conceptualize privacy by focusing on specific types of disruption and the specific activities disrupted...
  • 25. ¡°¡± A theory of privacy should focus on the problems that create a desire for privacy.
  • 26. S P C Information Information Processing Collection DATA HOLDERS Information Dissemination DATA SUBJECT Invasions Models of Taxonomy from ¡°Understanding Privacy¡±
  • 27. S P C Information Information Processing Collection CLOUD as DATA Information DATA HOLDERS Dissemination SUBJECT (Personal User) Invasions Kawauso Model
  • 28. S P C Taxonomy of Means Privacy Infringement as a Solution Computing Social Technology Psychology Information Anonymous or Collection Psydonymous ID Information OpenID, Processing Information Cards PRIVACY Information International Dissemination Treatment, Terms of Use Privacy Rights of Invasion Encryption Management Privacy
  • 31. Competitiveness Business INNOVATION Productivity Business Design Interface (Visible) Service (Invisible)
  • 32. What is Competitiveness in the Age of Cloud Computing ?
  • 35. S P C Case Study and Examples Innovation Business Greater global reach Reduced barriers to entry The end of scale Easier entry into adjacent markets Greater competitive intensity and disruption of existing markets COMPETITIVENESS Productivity Business Greater customization Easier entry into adjacent markets Greater specialization Greater innovation and experimentation Greater information transparancy Greater organizational complexity Design Interface (Visible) Service (Invisible) A shift from marketing push to customer pull
  • 36. S P C Case Study and Examples
  • 37. S P C Case Study and Examples Crowd Sourcing Collective Intelligence
  • 38. S P C THANKS !