1 1 2 fatma

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The document discusses Albany Associates' approach to tackling violent extremism in Africa through communication. It outlines that violent extremist groups like al Shabaab, Boko Haram, and ISIS use media to recruit. Albany Associates' approach involves assessing local issues, developing alternative narratives, delivering actionable outcomes through local partners, innovating with new technologies and actors, sustaining efforts through coaching, and evaluating progress through feedback. The approach examines extremist narratives and the information ecology to understand how narratives spread and determine the most influential communication channels to deliver counter-narratives.

Using communications to solve complex
problems in challenging environments

The document discusses how marketing must adapt to changes in consumer behavior driven by digital technologies and social media. Customers now access information from various sources like RSS feeds and social networks instead of just branded sites. Marketers must embrace new approaches like engaging customers on social platforms, targeting individuals instead of broad audiences, and using an iterative planning process to keep up with fast-changing customer expectations. Successful marketing now requires listening to customers, reacting intelligently to trends, and changing roles, processes, and use of media to follow customers as they spend more time on new digital channels. Marketers must adapt quickly to survive in this new environment.

CSO PeerLearning on Media elenaganan

The document discusses best practices for using social media and communications strategies. It provides tips for social media engagement, including being authentic, prioritizing storytelling, curating content, tapping into relevant events and breaking news, and understanding mobile usage. Metrics for technology usage in Rwanda are presented, and questions are provided to help understand corporate strategies and resources before developing a communications plan.

Tweet, Tweet, Ping, Ping Social Media Strategies For InsuranceSt. Nick Media Services

This presentation was given at the 2010 IASA Annual Conference by Jennifer Overhulse-King of St. Nick Media Services and Craig Lowenthal of Glatfelter Insurance. It details the basics of social media, how insurance companies are using it, how technology and service providers can use it, the dangers of social media, privacy and regulatory concerns, and how to put a policy in place to regulate use by your company's employees.

Analysis to Engagement: Demystifying the Digital Communications LandscapeGina Luttrell, PhD

This document discusses the changing digital communications landscape and the skills needed to succeed within it. It notes that consumers now get information from their social networks rather than traditional media outlets. It presents a new model of using analytics to increase reach through shareable content and meaningful brand experiences. It also discusses how the workforce wants clarity, engagement, and accessibility across multiple platforms. Data now drives decisions, and influence models have replaced traditional broadcast models. Building relationships with influencers and targeted engagement are key. Critical skills include using analytics like detectives, reinventing engagement, becoming the best publisher/talent agent, and building new "brains" through predictive modeling. Case studies like Adidas show how to personalize experiences through data insights.

EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...Earthbound Media Group

For decades, marketers and advertisers have used demographic profiling to target consumers. But focusing solely on this traditional targeting tactic may be a waste of precious time, money, energy and opportunities for meaningful engagement. By considering how the social and mobile landscapes have impacted the consumer’s ability to commune in new and personal ways we can discover how demographic profiling alone is ineffective. The webinar will explore EMG’s hand- crafted methodologies in collecting, measuring and responding to new data sets, live behaviors and critical brand sentiment that have allowed us to target and personalize campaigns and web experiences within a diversity of industries including higher education, healthcare and entertainment. Join us as we introduce and explore how you can evolve your approach to profiling and segmenting audiences to increase impressions, shares, adoptions and conversions. In this webinar you will learn how to: 1. Think beyond demographic profiling and why it is fiscally beneficial to do so 2. Acquire more specific data sets and ways to measure 3. Use those data sets to get started on targeting consumers on more specific levels 4. Craft engaging and personalized web features and experiences 5. Measure the success and efficiencies of your new marketing tactics

What's Next for The World of InfluencersOgilvy Consulting

Business Case For Social Media (Revised 2009!) - Steve Latham - Spur InteractiveEncore Media Metrics

Mobilizing promoters.pptxbill_lee_cce

The document discusses mobilizing promoters to increase brand awareness and growth. It notes that customers and peers are the most trusted sources for prospective buyers. However, while many existing customers would recommend a brand, far fewer actually promote or generate new customers. The document argues that mapping out customers' buying journeys can help identify opportunities for promoters to engage with and influence prospects at different stages. Companies that successfully fill gaps in this journey with content from promoters see dramatic growth results.

How to Engage BloggersLeslie Bradshaw

1) The document discusses strategies for using social media, particularly Twitter, to engage audiences and promote various organizations. 2) It provides examples of how C-SPAN and Intel successfully used tactics like blogging, targeted tweets, and multi-partisan outreach to increase online engagement and brand awareness. 3) Recommendations include researching target audiences, including diverse perspectives, encouraging user-generated content, and creating value for communities rather than just self-promotion.

Gwu Social Media WorkshopLane Douglas

The document outlines 7 steps for developing a community manager for social and mobile media strategies: 1) Admit the importance of social media and community building. 2) Develop a brand community strategy by identifying goals, benefits, and using models to guide strategy. 3) Dedicate proper staffing resources including hiring a community manager with the right skills and personality. 4) Establish the duties and responsibilities of the community manager role and supporting teams. 5) Create perspective by filtering social media technologies and audiences. 6) Establish metrics to measure community engagement and success. 7) Think innovatively about how to leverage community input and speed of communication.

Deep Social: The Next Phase of Social MediaOgilvy Consulting

This document discusses the concept of "Deep Social" as the next phase of social media. Deep Social involves three key shifts for brands: 1) Moving from a marketing to a publisher mindset by becoming culturally relevant content creators, 2) Transforming superficial content into great stories and experiences to excite customers, and 3) Shifting from aimless connections to meaningful conversations and advocacy through precision targeting and bonding with customers. Examples are provided of brands implementing Deep Social strategies through insights, inspiration, innovation, precision targeting, and meaningful conversations to achieve business goals like increased revenue, engagement, and customer loyalty.

Deep social - Social 3.0 - James GaubertJames Gaubert

Social media servicesGreg Arthur

Social media Listening and Analytics: A brief OverviewSherin Daniel

Social media listening captures mentions across the internet in real time or historically to identify insights such as who says what where from the gathered data. Tools like Radian6, Brandwatch and Crimson Hexagon are used to monitor, report, and research social media data. Insights from social media analytics include share of voice against competitors, sentiment trends over time, influential users, and thematic conversation patterns. Challenges include data limits, identifying meaningful metrics, and incomplete pictures from shifting social networks. Future areas of growth include predictive analysis, customer profiling, automated insights, and social media governance.

We spline invdeck_mar2018Fernanda Torós

This document proposes a business-oriented social network called WeSpline that connects enterprises, startups, investors and other players in the technology ecosystem. It aims to address the fragmented and inefficient process of enterprises searching for innovative technologies and startups finding clients. The network will use intelligent algorithms to help users search, connect, communicate and do business across borders more easily. It will generate revenue from premium subscriptions and advertising. The founders are seeking $300,000 to build an MVP and launch to initial users, or $1 million to launch more broadly.

CHPA 2011 Advanced Integrated New Media StrategiesErica Campbell Byrum

This presentation was given by Erica Campbell, Director of Marketing with For Rent Media Solutions at the Corporate Housing Providers Association 2011 Annual Conference in Houston, TX on March 23, 2011. The social web is constantly posting, uploading, sharing and ranting-about your brand. By these actions, consumers post and update their needs, desires and complaints across forums, microblogs like Twitter and social networking sites such as Facebook, Foursquare and LinkedIn, for all to view. Consumers are finally in control, and they have become the programmers, shaping their own experiences by interacting with our brands when they want, where they want, and how they want. Successful marketers need be at every touch point to connect with them. Maintaining an on-going positive relationship with your consumers, partners and prospects is critical to any brands long term success. Today, companies must be a part of the consumer dialogue. This session will discuss sideways marketing tactics that revolve around removing friction, noise in a crowded space and uncertainty for consumers. Find out how to create a customer engagement and brand management strategy by leveraging media such as print, Internet, mobile, social, video, and location-based advertising.

Secrets to Newsworthy ContentAndy Miller

We spline invdeck_apr2018Fernanda Torós

The document proposes a business-oriented social network called WeSpline that connects enterprises, startups, and other players in the technology ecosystem. It aims to address the fragmented and inefficient process of enterprises discovering innovative technologies and startups finding clients. The network will use intelligent algorithms to help users search, learn about, and communicate with each other across the globe, saving them time and money. It will launch initially in the US, Israel, and Brazil targeting industries like cybersecurity and logistics tech. Revenue will come from premium subscriptions and ads on the network.

Social media, PR. & Google Glass Guest Lecture [Fall 2013]Karen Freberg

Karen Freberg is a professor at the University of Louisville who studies social media. She has a PhD in Communications from the University of Tennessee and focuses her research on how organizations can best utilize social media. Some key facts about social media usage that she cites include that 700 YouTube videos are shared on Twitter per minute and that 90% of US online specialty retailers now use Pinterest. She provides guidance on how organizations can develop an effective social media strategy, including determining objectives, audiences, and content formats.

We spline invdeck_mar2018Fernanda Torós

We spline invdeck_apr2018_2Fernanda Torós

This document proposes a business-oriented social network called WeSpline that connects players in the high-tech ecosystem globally. It aims to address the fragmented and inefficient process of enterprises finding technological solutions and startups finding clients. WeSpline will use intelligent algorithms to help enterprises discover technologies and opportunities, and help startups get exposed to enterprises and investors worldwide. It will have free basic services and premium subscription services for advanced features. The founders plan to release it initially in the US, Israel, and Brazil targeting certain industries, and distribute it through industry hubs to gain early traction and scale.

We spline invdeck_apr2018_2Fernanda Torós

This document proposes a business-oriented social network that connects enterprises, startups, and other players in the technology ecosystem. It aims to address the fragmented and inefficient process of enterprises discovering innovative technologies and startups finding clients. The network will use intelligent algorithms to help users search, learn about, and connect with each other across the globe. This will save time and money for all users while expanding their horizons. The founders plan to launch a minimum viable product and target "core" industries and countries initially. Financial projections estimate the network could generate over $900 million in annual revenue by 2027.

Pinpoint_OverviewDon Moore

The document discusses Pinpoint Government Communication Solutions, an agency that focuses on political campaigns and advocacy strategies targeting the multicultural audience. It highlights that America's population is becoming more diverse and multicultural. Pinpoint understands this changing demographic and only works on communication strategies for this audience. The document provides an overview of Pinpoint's team and capabilities, including strategic alliances with other agencies and tools like proprietary mobile applications. It shares examples of Pinpoint's previous experience developing marketing campaigns.

Chapter06Denish Vaniyawala

The document discusses various factors related to message sources, content, and channels in promotional planning. It provides examples of Tiger Woods' lucrative endorsement deals with Nike starting in 1996. It also shows diagrams of the persuasion matrix that outlines elements to consider, including the source's ability to gain attention, the receiver's ability to comprehend the message, and which media channels will increase message presentation and persuasiveness. Celebrities are often used as sources due to their attractiveness and ability to induce persuasion through identification, though they also carry advertising risks if their behavior affects their credibility.

Your Organization Sucks Online - Let's Fix ThatJustin Hart

The document discusses strategies for improving an organization's online presence and campaigns. It recommends developing an innovative online donation engine and social media campaign to build momentum for an underdog political candidate. The campaign was successful in gaining media attention and meeting fundraising goals. The document then provides templates and methodologies for establishing an online vision, strategy, and roadmap to achieve organizational goals.

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The document discusses the risks and problems with counter-messaging for preventing and countering violent extremism (C/PVE). It argues that C/PVE can ignore problematic agendas, focus on certain issues, and establish simplistic causal links. Counter-messaging can also reinforce beliefs, divide people, and close debates. Instead, the document recommends promoting dialogue and listening to concerns. It suggests ensuring communications are evidence-based, benefit receivers rather than control them, and don't make empty promises. Most importantly, actions like improving lives are needed more than words.

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This document discusses Albany Associates' perspective on covering preventing and countering violent extremism (PVE) topics through media in different contexts. It argues that terrorism and extremism often exploit local grievances rather than being primarily about ideology or religion. Effective counter-narratives and capacity building for media must be local, addressing underlying issues and allowing local voices that audiences find credible. Albany Associates works across the world using communication strategies to solve complex problems in challenging areas related to PVE.

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This document discusses research on ISIS recruits in Syria, including their backgrounds, motivations for joining, and training processes. It finds that most recruits were Syrian men who received religious and military training from ISIS. Some key motivations included access to resources, cash rewards, learning about religion, and fear of alternatives. The training involved indoctrination and emphasized violent tactics. Foreign fighters were often already radicalized before arriving and seen as examples, while their motivations varied from religious belief to seeking money, women, or adventure. Social media was pivotal in spreading ISIS ideology and attracting recruits.

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SecDev is a digital research consultancy that addresses challenges in the digital era through innovation. They analyzed trends in online violent extremism (VE) in Bangladesh and Central Asia from April to November 2018. Key findings include: VE actors are changing how they use social media to avoid detection, shifting to more ambiguous content and closed platforms like Telegram. In Central Asia, hundreds of accounts promote VE ideologies to over 300,000 followers. In Bangladesh, the social media influencer Tamim Al Adnani has gained popularity by criticizing the political system without overt calls for violence. Disinformation is a growing issue exploited by political groups and VE actors in Bangladesh. Next steps include targeted content removal and counter-messaging, as well

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