2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
2. Sammanfattning
Vad inneb辰r l旦neskillnader
mellan kvinnor och m辰n?
Varf旦r kvarst奪r l旦neskillnaderna
mellan kvinnor och m辰n?
Vilka 奪tg辰rder har EU vidtagit?
Vad spelar det f旦r roll?
L旦neskillnader mellan kvinnor
och m辰n genom livet
Vad kan g旦ras?
tg辰rder p奪 nationell niv奪: exempel
Vart kan du v辰nda dig?
http://ec.europa.eu/equalpay 2
3. Vad inneb辰r l旦neskillnader
mellan kvinnor och m辰n?
Kvinnor i EU tj辰nar i genomsnitt cirka 17 procent mindre 辰n m辰n
Med l旦neskillnad mellan k旦nen avses skillnaden mellan m辰ns
och kvinnors l旦n (baserat p奪 timl旦n i ekonomin 旦verlag)
I vissa l辰nder 旦kar l旦neskillnaderna mellan kvinnor och m辰n
Skillnaden 旦kar n辰r kvinnor arbetar deltid eller n辰r de har sm奪 barn
L旦neskillnaderna mellan kvinnor och m辰n medf旦r l辰gre pensioner
och 旦kad fattigdomsrisk f旦r kvinnor
http://ec.europa.eu/equalpay 3
4. Varf旦r kvarst奪r l旦neskillnaderna
mellan kvinnor och m辰n?
Orsakerna till l旦neskillnaderna mellan kvinnor och m辰n
辰r komplexa och har ofta ett samband:
Direkt diskriminering
Underv辰rdering av kvinnors arbete
Segregering p奪 arbetsmarknaden
Traditioner och stereotypa k旦nsrollsm旦nster
Oj辰mn f旦rdelning mellan yrkesliv och privatliv
Alla dessa faktorer p奪verkar kvinnors l旦n, deras
karri辰rutveckling och deras m旦jligheter p奪 arbetsplatsen
http://ec.europa.eu/equalpay 4
5. Vilka 奪tg辰rder har EU vidtagit?
Enligt EU:s lagstiftning 辰r det olagligt att s辰rbehandla kvinnor
p奪 arbetsplatsen och deras l旦ner:
Lika l旦n f旦r lika arbete 辰r en av Europeiska unionen grundprinciper
I artikel 141 i f旦rdraget kr辰vs lika l旦n f旦r lika eller likv辰rdigt arbete
I direktiv 75/117 f旦reskrivs att principen om lika l旦n betyder, f旦r
samma arbete eller f旦r likv辰rdigt arbete, att ingen diskriminering
f奪r f旦rekomma p奪 grund av k旦n med h辰nsyn till alla l旦neaspekter
och l旦nevillkor. S辰rskilt n辰r ett arbetsklassificeringssystem anv辰nds
f旦r att fastst辰lla l旦nen m奪ste systemet bygga p奪 samma kriterier
f旦r b奪de m辰n och kvinnor och vara utformat s奪 att det utesluter
diskriminering p奪 grund av k旦n
http://ec.europa.eu/equalpay 5
6. Vilka 奪tg辰rder har EU vidtagit?
Enligt EU:s lagstiftning 辰r det olagligt att s辰rbehandla kvinnor
p奪 arbetsplatsen och deras l旦ner:
Direktivet om likabehandling fr奪n 2002 i fr奪ga om tillg奪ng till
anst辰llning, yrkesutbildning och befordran samt arbetsvillkor
g辰ller ocks奪 l旦n, och medlemsstaterna 奪l辰ggs att inr辰tta
j辰mst辰lldhetsorgan som ska fr辰mja lika behandling
Dessa direktiv inf旦rlivades till ett enda direktiv 2006/54 (omarbetat
direktiv) om lika m旦jligheter och lika behandling i arbetslivet
http://ec.europa.eu/equalpay 6
7. Vilka 奪tg辰rder har EU vidtagit?
Att utj辰mna l旦neskillnaderna mellan kvinnor och m辰n
辰r en prioriterad fr奪ga f旦r Europeiska kommissionen i:
f辰rdplanen f旦r j辰mst辰lldhet (2006-2010)
meddelandet Utj辰mna l旦neskillnaderna mellan kvinnor
och m辰n (2007)
Dessutom 辰r den en prioriterad fr奪ga i:
Europaparlamentet, s辰rskilt nyligen i en resolution
om kampen mot l旦neskillnaden mellan kvinnor och m辰n (2008)
den europeiska j辰mst辰lldhetspakten som EU:s stats-
och regeringschefer har enats om (2006)
ram旦verenskommelsen f旦r j辰mst辰lldhet som de europeiska
arbetsmarknadsparterna har undertecknat (2005). Den tredje
uppf旦ljningsrapporten som antogs 2008 inneh奪ller ett stort
antal 奪tg辰rder som har vidtagits p奪 nationell niv奪
http://ec.europa.eu/equalpay 7
8. Vad spelar det f旦r roll?
En utj辰mning av l旦neskillnaderna mellan kvinnor
och m辰n gynnar arbetsgivare och arbetstagare
Skapar arbeten av h旦g kvalitet
Lockar de b辰sta och mest kompetenta medarbetarna
Skapar en positiv arbetsmilj旦
kar produktiviteten och konkurrenskraften
http://ec.europa.eu/equalpay 8
9. Vad spelar det f旦r roll?
En utj辰mning av l旦neskillnaderna mellan kvinnor
och m辰n g旦r ekonomin l旦nsammare som helhet
Kvinnor spelar en avg旦rande roll f旦r Europas
syssels辰ttning och tillv辰xt
Deras kunskaper och kompetens 辰r n旦dv辰ndiga
f旦r den ekonomiska och sociala utvecklingen
En utj辰mning av l旦neskillnaderna kan bidra till
att skapa ett mer j辰mlikt samh辰lle
Att v辰rdes辰tta kvinnors kompetens kan 旦ka
deras ekonomiska oberoende
F辰rre kvinnor skulle hamna i fattigdom, s辰rskilt
efter pensioneringen
http://ec.europa.eu/equalpay 9
10. L旦neskillnader mellan
kvinnor och m辰n genom livet
Stereotypa k旦nsrollsm旦nster skapar
kvinno- och mansroller i samh辰llet
redan i mycket tidig 奪lder
Den utbildning och yrkeskarri辰r
som kvinnor v辰ljer kan vara en f旦ljd
av personliga val, men traditioner
och stereotypa k旦nsrollsm旦nster
kan ocks奪 ha betydelse
http://ec.europa.eu/equalpay 10
11. L旦neskillnader mellan
kvinnor och m辰n genom livet
Kvinnor och m辰n tenderar
fortfarande att arbeta inom olika
verksamhetsomr奪den. Kvinnor
arbetar ofta i sektorer d辰r l旦nerna
i genomsnitt 辰r l辰gre 辰n i de
sektorer som domineras av m辰n
L旦neskillnaderna mellan kvinnor och
m辰n best奪r, trots att hela 59 procent
av alla universitetsutbildade 辰r kvinnor
Kvinnors kunskaper och kompetens
辰r underv辰rderade, s辰rskilt inom
kvinnodominerade yrken
http://ec.europa.eu/equalpay 11
12. L旦neskillnader mellan
kvinnor och m辰n genom livet
Kvinnors m旦jligheter till
karri辰rutveckling och h旦gre
l旦n p奪 arbetsplatsen p奪verkas
av deras familjeansvar
L旦neskillnaderna mellan kvinnor
och m辰n 旦kar n辰r kvinnor f奪r barn,
och s辰rskilt n辰r de arbetar deltid
Syssels辰ttningsgraden f旦r kvinnor
med sm奪 barn 辰r endast 62,4 procent
j辰mf旦rt med 91,4 procent f旦r m辰n
i samma situation. Mer 辰n tre
fj辰rdedelar av alla deltidsarbetande
辰r kvinnor (76,5 procent)
http://ec.europa.eu/equalpay 12
13. L旦neskillnader mellan
kvinnor och m辰n genom livet
L旦neskillnaderna mellan kvinnor
och m辰n minskar kvinnors
livsinkomst och pension
N辰r kvinnor g奪r i pension medf旦r
deras l辰gre pensioner en 旦kad
fattigdomsrisk
http://ec.europa.eu/equalpay 13
14. Vad kan g旦ras?
V辰rdes辰tt kvinnors och m辰ns arbete lika mycket
Bek辰mpa segregeringen p奪 arbetsmarknaden
Bek辰mpa stereotypa k旦nsrollsm旦nster
Fr辰mja m旦jligheten att f旦rena familje- och arbetsliv
Fr辰mja en j辰mst辰lld arbetsplatskultur
tg辰rder kr辰vs p奪 alla niv奪er
http://ec.europa.eu/equalpay 14
15. tg辰rder p奪 nationell niv奪: exempel
Nedan f旦ljer n奪gra exempel p奪 initiativ som har tagits
f旦r att 奪tg辰rda l旦neskillnaderna mellan kvinnor och m辰n.
Dessa initiativ omfattar 奪tg辰rder inom nationell lagstiftning,
avtal mellan arbetsmarknadens parter, j辰mst辰lldhetsplaner,
informationskampanjer och andra typer av initiativ.
http://ec.europa.eu/equalpay 15
16. tg辰rder p奪 nationell niv奪: Lagstiftning
Exempel: Spanien
En lag om j辰mst辰lldhet antogs i mars 2007
Lagen inneh奪ller s辰rskilda best辰mmelser
om kampen mot diskriminering
Positiv s辰rbehandling i kollektivavtal
Kombination av arbets- och familjeliv
Fr辰mjande av j辰mst辰lldhetsplaner och god praxis
http://ec.europa.eu/equalpay 16
17. tg辰rder p奪 nationell niv奪: Social dialog/
avtal mellan arbetsmarknadens parter
Exempel: Frankrike
Enligt lagstiftningen kr辰vs j辰mst辰lldhet vid l旦ne-
och andra f旦rhandlingar
Lagen g旦r det ocks奪 obligatoriskt att f旦rhandla p奪 sektorsniv奪
om s辰tt att uppn奪 j辰mst辰lldhet mellan k旦nen p奪 arbetsplatsen
[...] och f旦r att korrigera identifierade skillnader vart tredje 奪r
Ett nationellt sektors旦vergripande avtal om j辰mst辰lldhet mellan
k旦nen och en j辰mn k旦nsf旦rdelning i arbetskraftens sammans辰ttning
undertecknades i april 2004, vilket omfattar 奪tg辰rder f旦r att minska
l旦neskillnaden mellan kvinnor och m辰n
http://ec.europa.eu/equalpay 17
18. tg辰rder p奪 nationell niv奪:
J辰mst辰lldhetsplaner
Exempel: Sverige
I lagstiftningen f旦reskrivs att alla arbetsgivare med minst
tio anst辰llda ska utarbeta en 奪rlig j辰mst辰lldhetsplan och
en handlingsplan om lika l旦n
Planerna omfattar aktiva j辰mst辰lldhets奪tg辰rder som ska vidtas
och planeras, en granskning av befintliga l旦neskillnader mellan
kvinnor och m辰n, v辰rdet av kvinnors arbete och uppf旦ljande
kontroll med avseende p奪 vidtagna 奪tg辰rder
Arbetsgivarna 辰r skyldiga att tillhandah奪lla k旦nsspecifik l旦nestatistik
om fackf旦reningar eller arbetstagarf旦retr辰dare s奪 beg辰r
J辰mst辰lldhetsplaner kontrolleras av j辰mst辰lldhetsombudsmannen
http://ec.europa.eu/equalpay 18
19. tg辰rder p奪 nationell niv奪: vriga initiativ
Exempel: Finland
Ett j辰mst辰lldhetsprogram f旦r 2007-2011 syftar till att minska
l旦neskillnaden mellan kvinnor och m辰n fr奪n 20 procent till
15 procent:
tg辰rder f旦r att minska yrkesm辰ssig segregering, utveckling
av l旦nesystem, 奪tg辰rder f旦r att st旦dja kvinnors karri辰rer och
奪tg辰rder av arbetsmarknadsparterna f旦r att ing奪 avtal om
att minska l旦neskillnaden
S辰rskilt f旦rhandlade l旦ne旦kningar f旦r de l辰gst betalda kvinnliga
arbetstagarna har redan lett till l辰gre l旦neskillnader mellan
kvinnor och m辰n
http://ec.europa.eu/equalpay 19
20. Vart kan du v辰nda dig?
Om du vill ha fler exempel och mer information om
l旦neskillnaden mellan kvinnor och m辰n g奪r du till:
http://ec.europa.eu/equalpay
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