Learfield InterAction will establish an online brand and identity for MO Healthy Births through social media platforms like Facebook and YouTube. They will launch a YouTube video series called "MomTalk" consisting of 9 videos total across 3 series to educate females ages 18-34 on healthy lifestyles and caring for their bodies. Additionally, they will develop a Facebook advertising campaign and keep social media content fresh with regular weekly updates focused on health news, questions from fans, discussions, tips, and facts. The goal is to attract more social media followers and build an online community around the MO Healthy Births brand.