10 mobile facts
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More people in the world use mobile phones than toothbrushes, with 4 billion mobile phone users compared to 3.5 billion toothbrush users. A quarter of Americans now only use mobile devices to access the internet, and mobile app usage is dominated by games and social networking. Marketers are increasingly using mobile technology, with 43% of marketers currently using it and another 25% planning to within the next year.
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Mobile Marketing Intro-Flagstaff_Chamber_Cafe-Mar2012Kater Group | Local Web Marketing
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The document provides an overview of mobile marketing, highlighting its essential practices for organizations to effectively engage with audiences through mobile devices. It discusses the growth of mobile usage, the importance of mobile-optimized content, and tools like QR codes and SMS messaging. Additionally, it presents strategies for initiating mobile marketing campaigns and the benefits of utilizing analytics for tracking success.2013 Mobile Marketing Association Webinar: How CMOs can Succeed with Mobile
2013 Mobile Marketing Association Webinar: How CMOs can Succeed with MobileRachel Pasqua
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The document discusses how chief marketing officers can succeed with mobile marketing, noting that mobile usage is huge with smartphones and tablets accounting for 10-20% of website visits, and that a strategic approach to mobile is needed focusing on understanding customers' mobile behaviors across the customer journey and implementing key tactics to align with the strategy. The presentation covers the current mobile landscape, what CMOs need to know about developing a mobile strategy and tactics, and provides speakers and Q&A.Shaping the Future of Marketing Innovation
Shaping the Future of Marketing InnovationiMedia Connection
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This document discusses the growing importance and opportunities of mobile marketing. It notes that mobile phone and tablet usage is increasing dramatically, with nearly 200 million mobile internet users in the US by 2016. Effective mobile marketing requires a closed-loop approach of understanding audiences, engaging them with targeted mobile ads, and driving responses through mobile transactions. However, there are challenges in measurement, proving ROI, delivering engaging content, and enabling transactions on mobile. Carriers are developing solutions to help marketers with audience understanding, targeted engagement, and driving mobile transactions. Privacy is also a key consideration, with transparency, choice and control being important.Presentation On Mobile Marketing By Dan Sodergren From Your Marketing Trainer
Presentation On Mobile Marketing By Dan Sodergren From Your Marketing TrainerGreat Marketing Works
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The document discusses the evolution and importance of mobile marketing, emphasizing its rapid growth and integration into daily life with statistics showing that mobile devices outnumber desktops significantly. It highlights trends like increased mobile advertising adoption among small businesses and the popularity of mobile commerce, with many consumers using phones for shopping and engagement. The text also touches on emerging technologies such as augmented reality and location-based marketing as critical components of future marketing strategies.Mobile First - What Brands Can Do
Mobile First - What Brands Can DoCheryl Cheng
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The document discusses the growing importance and influence of mobile phones. It notes that 64% of consumers would give up TV before their smartphone, and 80% will not leave home without their phone. Time spent on mobile devices is increasing, exceeding time spent on other activities like newspapers, magazines, and the internet. Mobile advertising spending still lags behind time spent on mobile. The document advocates for a mobile-first approach where brands leverage the unique capabilities of mobile to deeply engage users.Detroit Aims
Detroit AimsApollo Valves, Manufactured by Conbraco Industries
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Mobile marketing is experiencing rapid growth and adoption. By 2015, it is projected that 80% of the population will be using mobile phones and 30% will be using tablets. Mobile usage is affecting every aspect of our lives as consumers are using their phones for many activities like accessing the internet, email, and making purchases. Brands need to have a mobile strategy that provides optimized mobile websites, applications, social media integration, and mobile CRM to engage consumers on all of their devices. Focusing on delivering personalized, relevant content and offers to consumers through their preferred mobile channels will be key to success.Mobile Marketing Statistics
Mobile Marketing StatisticsJessica Yarmey
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The document provides statistics on smartphone ownership and usage in the United States. Some key facts include:
- 76.8 million Americans owned smartphones in mid-2011, an 11% increase from the previous period.
- Wealthy individuals under 50 and those with a college degree have higher rates of smartphone adoption.
- Mobile data usage grew 77% in the first half of 2011, with video streaming and file sharing accounting for most data consumption.
- Mobile advertising spending is expected to top $1 billion in 2011 and grow substantially in subsequent years as smartphones continue to rise in popularity.Mobile 5.21.12
Mobile 5.21.12SpiderDigital
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Smartphone usage is widespread in the US, with over half of Americans owning smartphones. Android and iPhone have the largest operating system shares. Tablet ownership is also growing rapidly and tablets are increasingly being used for activities like video viewing and online shopping.Ad
10 mobile facts
- 1. Amazing facts about MOBILE marketing
- 2. There are 6.8 BILLION people on the planet. 4 BILLION of them use a mobile phone. Only 3.5 BILLION of them use a toothbrush Source: http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/
- 3. 25% of Americans use only mobile devices to access the INTERNET Source: http://www.gomonews.com/mobile-web-growth-1-in-5-internet-users-dont-use-a-computer/
- 4. Many people are surprised by the fact that the total reach of the Apples iOS (including iPhone, iPad and iTouch) outperforms Android by 59% Source: Comscore
- 5. 90% of text messages are read within 3 MINUTES of being delivered. Source: http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies
- 6. 87% of app downloaders have used deal-of-the-day websites like Groupon or Living Social. Source: http://blog.nielsen.com/nielsenwire/online_mobile/report-the-rise-of-smartphones-apps-and-the-mobile-web/
- 7. 30million consumers watch television content via their mobile phones. Source: http://blog.nielsen.com/nielsenwire/mediauniverse/
- 8. Time spent on mobile apps is largely dominated by games & social networking ( 49% & 30% respectively)
- 9. The majority of 25-34 and 18-24 year olds now own smartphones ( 64% & 53% respectively) Source: http://blog.nielsen.com/nielsenwire/online_mobile/report-the-rise-of-smartphones-apps-and-the-mobile-web/
- 10. 43% of marketers currently use mobile technology Another 25% plan to do so within the next 12 months, and 16% plan to do so in more than 12 months. Only 15% of marketers have no plans to use mobile technology Source: http://www.unica.com/uk/about/Unica_Releases_The_State_of_Marketing_2011_Survey_Results.htm
- 11. Thank You blueocean visualization service visualization@blueoceanmi.com