Julian Peterson | EMSA 2010
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The document discusses how to design effective email campaigns, focusing on improving response rates through thoughtful design and strategy. It includes tips on subject lines, content engagement, and analyzing subscriber behavior, as exemplified by a case study of Time Out Sydney. The importance of branding, design planning, and resource allocation is emphasized to maintain subscriber interest and achieve desired outcomes.
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Using email BEFORE your campaign | EMSA 2011Vision6
油
The document summarizes a campaign by Queensland Teachers Credit Union (QTCU) to increase awareness and membership among teachers. QTCU faced challenges including a modest budget and small number of teachers in its database. Its strategy was to create an "opted in database" through a staffroom makeover competition that encouraged teachers to vote and spread awareness. QTCU sent a fabricated "you've got to see this" email to teachers to kick off the campaign and foster word-of-mouth sharing. Over 1000 schools participated, QTCU's teacher database grew significantly, and millions of consumers were exposed to the campaign's messaging.Its not spam but are you cooking bacn | EMSA 2011
Its not spam but are you cooking bacn | EMSA 2011Vision6
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The document discusses best practices for email marketing, emphasizing the importance of building and maintaining a quality subscriber database. It highlights strategies for list growth, engagement, and retention while warning against using purchased lists which can lead to poor results and damaged reputation. The document concludes with insights on managing subscriber expectations and preferences to foster trust and effective communication.Using email to retain business customers | EMSA 2011
Using email to retain business customers | EMSA 2011Vision6
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The document discusses using email marketing for business-to-business (B2B) retention. It notes that while email marketing is a mature platform, it is undergoing an innovation stage where it can be better utilized. Specifically, email can be used to bridge communication gaps, implement a friendly communication plan, and address customer issues to help reduce churn. The objectives of such an approach include protecting $100 million in revenue in the first year and achieving a 3% reduction in customer churn.Breaking through the clutter | EMSA 2011
Breaking through the clutter | EMSA 2011Vision6
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The document emphasizes the importance of innovative brand strategy, focusing on idea generation and understanding the target audience. It outlines five fundamental rules for effective branding, including creating value through interactions, expressing passions, disrupting norms, establishing a profile, and building relationships. Consistent reinvention and strategic engagement are key to overcoming brand clutter.The return of the relationship, tim reed, myob ceo, keynote address, emsa 201...
The return of the relationship, tim reed, myob ceo, keynote address, emsa 201...Vision6
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The document discusses how Australian businesses promote themselves and connect with customers. It finds that most businesses use internet search engines and email marketing to promote themselves, while only about two-thirds have an online presence. "Online businesses" that use the internet and social media performed better in 2010 with higher revenues and more confident outlooks. The document argues that the future of business is human and connected, with the internet serving as a global democracy that allows for smarter and more cost-effective marketing connections through quality content and emotional storytelling.Blair Cooke | EMSA 2010
Blair Cooke | EMSA 2010Vision6
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Blair Cooke discusses the differences between B2B and B2C marketing, highlighting that B2C marketers often rely on a simple batch and blast approach, which can lead to a lack of engagement and relevance. He emphasizes the need for marketers to be more inquisitive, add value, and build trust with their subscribers. The document calls for a more thoughtful engagement strategy to foster loyalty among audiences.Jamie Madden | EMSA 2010
Jamie Madden | EMSA 2010Vision6
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The document presents an overview of social media and email marketing, highlighting significant growth in internet users and the increasing spend on these mediums by marketers. It discusses the benefits and drawbacks of both email and social media marketing, emphasizing their roles in effective communication and consumer engagement. Recommendations are provided for integrating social media with email strategies to optimize outreach and results.Lisa and Matt | EMSA 2010
Lisa and Matt | EMSA 2010Vision6
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The document outlines an email marketing makeover for MS Queensland, a non-profit focused on multiple sclerosis, emphasizing the need for improved efficiency in their email campaigns. Key recommendations include enhancing list growth, improving database management, redesigning email messages for better engagement, and implementing automation to streamline processes. The guide also stresses the importance of benchmarking and continuous review to measure progress and effectiveness.Patrick Zuluaga | EMSA 2010
Patrick Zuluaga | EMSA 2010Vision6
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The document emphasizes the importance of viewing your database as a valuable asset for marketing, emphasizing its role in generating sales, customer retention, and relationship building. It outlines strategies for capturing and utilizing information from the database through effective segmentation based on various criteria. Ultimately, nurturing the database is key to achieving better marketing results and outcomes.Julian Peterson | EMSA 2010
- 1. Designing a great email Julian Peterson, Marketing & Online Director, Time Out How to improve your response through design Basic, tips and tricks Case study Time Out Sydney
- 2. Why, what and how? Why do users subscribe to your email? What are you trying to achieve? How often do you want to send and what resources do you have?
- 3. Keeping people interested Do you have enough to keep them interested? If not, what other content could you borrow?
- 4. Subject line Special offer for you Special offer for you!!!! SPECIAL OFFER FOR YOU!!! HELLO! Spam filters
- 5. Design trust text
- 7. Spend time on design
- 8. Spend time on design
- 9. Plan ahead
- 10. Time Out Sydney 30,000 active subscribers Open rates of 30% plus Click Through Rate up to 56%
- 16. Read your reports who opened?
- 17. Read your reports what did they read?
- 18. Ask questions