ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
Devendra Chawla, president (Food Bazaar) at the country's largest retailer Future Group, says Indian
consumers are upgrading their mithai consumption with chocolates, leading to premiumisation in the
category.
"Actually, a reverse category creation is happening with more Indians eating out where they complete
their meal with a dessert. Several Indian homes now have chocolates as dessert which increases the
frequency of consumption," he says. Chawla says dark chocolate is the fastest-growing category in
modern trade, growing at more than double the overall category over the last six months.
Various chocolate companies are already in the product development process and are giving
consumers options ranging from low calorie, energy bars to vegetarian chocolates.
In March, Parle relaunched its Kismi toffee as a romance inducer targeting young adults, which
immediately doubled its sales, Parle Products group product manager B Krishna Rao says.
Nestle has launched a dark chocolate with a sweet taste specifically designed for Indian consumers.
Popular premium chocolate brands like Mondelez's Toblerone and Lindt entered the Indian market
last year and, along with market leader Ferrero Rocher, they are expanding distribution beyond
modern retail to kiranas.
ITC too is targeting the adult consumer. It recently launched a sugar-free 'mint-o Ultra mintz'. "While
we try to deliver a universal taste for the candies, the success of our Mint-o range has made us focus
more on adult-specific products," ITC divisional chief executive (foods) Chitranjan Dar says.
Cadbury India has been one of the earliest brands to drive chocolate consumption amongst adults
with campaigns such as 'khane ke baad kuch meetha ho jaye' and 'shubh arambh' for its brands like
Dairy Milk, Five Star, Perk and Gems.
Ad

Recommended

Semester project
Semester project
KaranBhardwaj60
?
Govt jewellery delhi
Govt jewellery delhi
Roshan Mohapatra
?
Manufacturers and entrepreneurs
Manufacturers and entrepreneurs
Roshan Mohapatra
?
Sherlock Holmes In India
Sherlock Holmes In India
MX Publishing
?
WorldOfTrade Supplier Directory
WorldOfTrade Supplier Directory
zickenmike
?
Open Source Creativity
Open Source Creativity
Sara Cannon
?
The impact of innovation on travel and tourism industries (World Travel Marke...
The impact of innovation on travel and tourism industries (World Travel Marke...
Brian Solis
?
Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)
maditabalnco
?
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post Formats
Barry Feldman
?
Ipsos Global Advisor 43: The economic pulse of the world April 2013
Ipsos Global Advisor 43: The economic pulse of the world April 2013
Ipsos UK
?
Collective Genius
Collective Genius
Holly Ransom
?
Spring
Spring
Mahesh S 9945758138
?
Inspiring Young Leaders in Challenging Times, Joel Fagg
Inspiring Young Leaders in Challenging Times, Joel Fagg
BORN
?
IT
IT
taduri.chandan
?
Zone wise list full final
Zone wise list full final
Mumbaikar Le
?
Diverse Young Leaders, a Dialogue
Diverse Young Leaders, a Dialogue
diverseyoungleaders
?
The Outcome Economy
The Outcome Economy
Helge Tenn?
?
Godrej
Godrej
RADHIKA GUPTA
?
Ace mock-gate13-othercities
Ace mock-gate13-othercities
taduri.chandan
?
Quarterly Forum Reaches out to Young Leaders
Quarterly Forum Reaches out to Young Leaders
Scott Reiman
?
Documents supported for aadhar
Documents supported for aadhar
Mumbaikar Le
?
Mr. candy summer prject vnsgu
Mr. candy summer prject vnsgu
Harshit Navadiya
?
Cadbury final ppt
Cadbury final ppt
Renuka Ubale
?
chocolate industry in India with special reference to cadbury
chocolate industry in India with special reference to cadbury
Payal Gupta
?
Observational Study of the Market Strategy of Nestle
Observational Study of the Market Strategy of Nestle
Vinu Arpitha
?
Cadbury india
Cadbury india
jitendrasangle
?
Organisation behvaiour of Cadbury
Organisation behvaiour of Cadbury
Rahul Jain
?
Mondelez Company Profile
Mondelez Company Profile
Goodu Mastan Vali Shaik
?
Relaunch strategy of Cadbury's Picnic
Relaunch strategy of Cadbury's Picnic
Heemanish Midde
?
Strategic analysis of confectionary industry
Strategic analysis of confectionary industry
Sowmya Ayachitula
?

More Related Content

Viewers also liked (13)

The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post Formats
Barry Feldman
?
Ipsos Global Advisor 43: The economic pulse of the world April 2013
Ipsos Global Advisor 43: The economic pulse of the world April 2013
Ipsos UK
?
Collective Genius
Collective Genius
Holly Ransom
?
Spring
Spring
Mahesh S 9945758138
?
Inspiring Young Leaders in Challenging Times, Joel Fagg
Inspiring Young Leaders in Challenging Times, Joel Fagg
BORN
?
IT
IT
taduri.chandan
?
Zone wise list full final
Zone wise list full final
Mumbaikar Le
?
Diverse Young Leaders, a Dialogue
Diverse Young Leaders, a Dialogue
diverseyoungleaders
?
The Outcome Economy
The Outcome Economy
Helge Tenn?
?
Godrej
Godrej
RADHIKA GUPTA
?
Ace mock-gate13-othercities
Ace mock-gate13-othercities
taduri.chandan
?
Quarterly Forum Reaches out to Young Leaders
Quarterly Forum Reaches out to Young Leaders
Scott Reiman
?
Documents supported for aadhar
Documents supported for aadhar
Mumbaikar Le
?
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post Formats
Barry Feldman
?
Ipsos Global Advisor 43: The economic pulse of the world April 2013
Ipsos Global Advisor 43: The economic pulse of the world April 2013
Ipsos UK
?
Inspiring Young Leaders in Challenging Times, Joel Fagg
Inspiring Young Leaders in Challenging Times, Joel Fagg
BORN
?
Zone wise list full final
Zone wise list full final
Mumbaikar Le
?
The Outcome Economy
The Outcome Economy
Helge Tenn?
?
Ace mock-gate13-othercities
Ace mock-gate13-othercities
taduri.chandan
?
Quarterly Forum Reaches out to Young Leaders
Quarterly Forum Reaches out to Young Leaders
Scott Reiman
?
Documents supported for aadhar
Documents supported for aadhar
Mumbaikar Le
?

Similar to 123 (20)

Mr. candy summer prject vnsgu
Mr. candy summer prject vnsgu
Harshit Navadiya
?
Cadbury final ppt
Cadbury final ppt
Renuka Ubale
?
chocolate industry in India with special reference to cadbury
chocolate industry in India with special reference to cadbury
Payal Gupta
?
Observational Study of the Market Strategy of Nestle
Observational Study of the Market Strategy of Nestle
Vinu Arpitha
?
Cadbury india
Cadbury india
jitendrasangle
?
Organisation behvaiour of Cadbury
Organisation behvaiour of Cadbury
Rahul Jain
?
Mondelez Company Profile
Mondelez Company Profile
Goodu Mastan Vali Shaik
?
Relaunch strategy of Cadbury's Picnic
Relaunch strategy of Cadbury's Picnic
Heemanish Midde
?
Strategic analysis of confectionary industry
Strategic analysis of confectionary industry
Sowmya Ayachitula
?
Strategic analysis of choclate in confectionary industry
Strategic analysis of choclate in confectionary industry
NITK
?
New chocolate innovations beyond 2021.pdf
New chocolate innovations beyond 2021.pdf
Otmane Boumaziane
?
Unilever pakistan ltd
Unilever pakistan ltd
Hammad Bashir
?
Chocolate 121009071628-phpapp01
Chocolate 121009071628-phpapp01
mayank jain
?
A project report on Chocolate
A project report on Chocolate
Anjali Singh
?
19851522 bournville-final-manish
19851522 bournville-final-manish
jayant24
?
Cadbury Dairy Milk
Cadbury Dairy Milk
Arun Khedwal
?
confectionery industry
confectionery industry
Inampudi Sivaraman
?
The Chocolate Factory Accounts
The Chocolate Factory Accounts
MOHIT UDANI
?
Chapter1 - Chocolate industry
Chapter1 - Chocolate industry
hasnain2
?
Marketing Communications Paln
Marketing Communications Paln
George M
?
Mr. candy summer prject vnsgu
Mr. candy summer prject vnsgu
Harshit Navadiya
?
chocolate industry in India with special reference to cadbury
chocolate industry in India with special reference to cadbury
Payal Gupta
?
Observational Study of the Market Strategy of Nestle
Observational Study of the Market Strategy of Nestle
Vinu Arpitha
?
Organisation behvaiour of Cadbury
Organisation behvaiour of Cadbury
Rahul Jain
?
Relaunch strategy of Cadbury's Picnic
Relaunch strategy of Cadbury's Picnic
Heemanish Midde
?
Strategic analysis of confectionary industry
Strategic analysis of confectionary industry
Sowmya Ayachitula
?
Strategic analysis of choclate in confectionary industry
Strategic analysis of choclate in confectionary industry
NITK
?
New chocolate innovations beyond 2021.pdf
New chocolate innovations beyond 2021.pdf
Otmane Boumaziane
?
Chocolate 121009071628-phpapp01
Chocolate 121009071628-phpapp01
mayank jain
?
A project report on Chocolate
A project report on Chocolate
Anjali Singh
?
19851522 bournville-final-manish
19851522 bournville-final-manish
jayant24
?
The Chocolate Factory Accounts
The Chocolate Factory Accounts
MOHIT UDANI
?
Chapter1 - Chocolate industry
Chapter1 - Chocolate industry
hasnain2
?
Marketing Communications Paln
Marketing Communications Paln
George M
?
Ad

Recently uploaded (20)

szza009 (1).pdfdsrgggsdggggggggggggggggggggggg
szza009 (1).pdfdsrgggsdggggggggggggggggggggggg
ath67927
?
Your wish you too happy birthday to you too
Your wish you too happy birthday to you too
halderdhrubo6
?
merged_presentation_choladeck (1).pptx h
merged_presentation_choladeck (1).pptx h
sukh27012
?
Gives a structured overview of the skills measured in the DP-700 exam
Gives a structured overview of the skills measured in the DP-700 exam
thehulk1299
?
Ò»±ÈÒ»Ô­°æ(±«±Ê³Õ±ÏÒµÖ¤Êé)°Í˹¿Ë´óѧ±ÏÒµÖ¤ÈçºÎ°ìÀí
Ò»±ÈÒ»Ô­°æ(±«±Ê³Õ±ÏÒµÖ¤Êé)°Í˹¿Ë´óѧ±ÏÒµÖ¤ÈçºÎ°ìÀí
taqyed
?
Power BI Jobs in Jaipur Your Gateway to Data Analytics Careers in Rajasthan.pptx
Power BI Jobs in Jaipur Your Gateway to Data Analytics Careers in Rajasthan.pptx
vinay salarite
?
Gives a structured overview of the skills measured in the DP-700 exam
Gives a structured overview of the skills measured in the DP-700 exam
thehulk1299
?
Power BI Jobs in Jaipur Your Gateway to Data Analytics Careers in Rajasthan.pdf
Power BI Jobs in Jaipur Your Gateway to Data Analytics Careers in Rajasthan.pdf
vinay salarite
?
3. Job Attitude & Job Satisfaction. .ppt
3. Job Attitude & Job Satisfaction. .ppt
obaidullah200107153
?
TECHNOLOGY LIVELIHOOD EDUCATIONLESSON EXEMPLAR
TECHNOLOGY LIVELIHOOD EDUCATIONLESSON EXEMPLAR
AnnMargrettDuka
?
Quarter 3 Program Implementation Review and Performance Assessment
Quarter 3 Program Implementation Review and Performance Assessment
LaMariaAngelicaPunay
?
Yellow and Purple Doodle Startup Pitch Deck Presentation.pdf.pdf
Yellow and Purple Doodle Startup Pitch Deck Presentation.pdf.pdf
kharadeshreya2210
?
Spotting Red Flags in Financial Statements.pdf
Spotting Red Flags in Financial Statements.pdf
Matthew Denegre
?
Behavioral Skills / Employability Skills
Behavioral Skills / Employability Skills
bonophool banerjee
?
Latest Avaya 71301T Exam Prep | Questions
Latest Avaya 71301T Exam Prep | Questions
sabrina pinto
?
Final year project presentation mod.pptx
Final year project presentation mod.pptx
AdityaKesarwani13
?
Plant Evaluation and Historical Developments,PPT.pptx
Plant Evaluation and Historical Developments,PPT.pptx
7300511143
?
Pakistan Economy presentation pakistan.pptx
Pakistan Economy presentation pakistan.pptx
ikrammustafa51
?
Corporate Philanthropy¡¯s Impact on Communities.pdf
Corporate Philanthropy¡¯s Impact on Communities.pdf
Hassan Dakhlallah
?
Key To Great Communication, communication related , how to communicate , cust...
Key To Great Communication, communication related , how to communicate , cust...
nno917937
?
szza009 (1).pdfdsrgggsdggggggggggggggggggggggg
szza009 (1).pdfdsrgggsdggggggggggggggggggggggg
ath67927
?
Your wish you too happy birthday to you too
Your wish you too happy birthday to you too
halderdhrubo6
?
merged_presentation_choladeck (1).pptx h
merged_presentation_choladeck (1).pptx h
sukh27012
?
Gives a structured overview of the skills measured in the DP-700 exam
Gives a structured overview of the skills measured in the DP-700 exam
thehulk1299
?
Ò»±ÈÒ»Ô­°æ(±«±Ê³Õ±ÏÒµÖ¤Êé)°Í˹¿Ë´óѧ±ÏÒµÖ¤ÈçºÎ°ìÀí
Ò»±ÈÒ»Ô­°æ(±«±Ê³Õ±ÏÒµÖ¤Êé)°Í˹¿Ë´óѧ±ÏÒµÖ¤ÈçºÎ°ìÀí
taqyed
?
Power BI Jobs in Jaipur Your Gateway to Data Analytics Careers in Rajasthan.pptx
Power BI Jobs in Jaipur Your Gateway to Data Analytics Careers in Rajasthan.pptx
vinay salarite
?
Gives a structured overview of the skills measured in the DP-700 exam
Gives a structured overview of the skills measured in the DP-700 exam
thehulk1299
?
Power BI Jobs in Jaipur Your Gateway to Data Analytics Careers in Rajasthan.pdf
Power BI Jobs in Jaipur Your Gateway to Data Analytics Careers in Rajasthan.pdf
vinay salarite
?
3. Job Attitude & Job Satisfaction. .ppt
3. Job Attitude & Job Satisfaction. .ppt
obaidullah200107153
?
TECHNOLOGY LIVELIHOOD EDUCATIONLESSON EXEMPLAR
TECHNOLOGY LIVELIHOOD EDUCATIONLESSON EXEMPLAR
AnnMargrettDuka
?
Quarter 3 Program Implementation Review and Performance Assessment
Quarter 3 Program Implementation Review and Performance Assessment
LaMariaAngelicaPunay
?
Yellow and Purple Doodle Startup Pitch Deck Presentation.pdf.pdf
Yellow and Purple Doodle Startup Pitch Deck Presentation.pdf.pdf
kharadeshreya2210
?
Spotting Red Flags in Financial Statements.pdf
Spotting Red Flags in Financial Statements.pdf
Matthew Denegre
?
Behavioral Skills / Employability Skills
Behavioral Skills / Employability Skills
bonophool banerjee
?
Latest Avaya 71301T Exam Prep | Questions
Latest Avaya 71301T Exam Prep | Questions
sabrina pinto
?
Final year project presentation mod.pptx
Final year project presentation mod.pptx
AdityaKesarwani13
?
Plant Evaluation and Historical Developments,PPT.pptx
Plant Evaluation and Historical Developments,PPT.pptx
7300511143
?
Pakistan Economy presentation pakistan.pptx
Pakistan Economy presentation pakistan.pptx
ikrammustafa51
?
Corporate Philanthropy¡¯s Impact on Communities.pdf
Corporate Philanthropy¡¯s Impact on Communities.pdf
Hassan Dakhlallah
?
Key To Great Communication, communication related , how to communicate , cust...
Key To Great Communication, communication related , how to communicate , cust...
nno917937
?
Ad

123

  • 1. Devendra Chawla, president (Food Bazaar) at the country's largest retailer Future Group, says Indian consumers are upgrading their mithai consumption with chocolates, leading to premiumisation in the category. "Actually, a reverse category creation is happening with more Indians eating out where they complete their meal with a dessert. Several Indian homes now have chocolates as dessert which increases the frequency of consumption," he says. Chawla says dark chocolate is the fastest-growing category in modern trade, growing at more than double the overall category over the last six months. Various chocolate companies are already in the product development process and are giving consumers options ranging from low calorie, energy bars to vegetarian chocolates. In March, Parle relaunched its Kismi toffee as a romance inducer targeting young adults, which immediately doubled its sales, Parle Products group product manager B Krishna Rao says. Nestle has launched a dark chocolate with a sweet taste specifically designed for Indian consumers. Popular premium chocolate brands like Mondelez's Toblerone and Lindt entered the Indian market last year and, along with market leader Ferrero Rocher, they are expanding distribution beyond modern retail to kiranas. ITC too is targeting the adult consumer. It recently launched a sugar-free 'mint-o Ultra mintz'. "While we try to deliver a universal taste for the candies, the success of our Mint-o range has made us focus more on adult-specific products," ITC divisional chief executive (foods) Chitranjan Dar says. Cadbury India has been one of the earliest brands to drive chocolate consumption amongst adults with campaigns such as 'khane ke baad kuch meetha ho jaye' and 'shubh arambh' for its brands like Dairy Milk, Five Star, Perk and Gems.