Lisa Bartolota has over 15 years of experience in customer service, events coordination, and recreation activities. She has a background in theatre arts and has worked in assisted living facilities, rehabilitation centers, and non-profits. Bartolota has experience managing bookstores and recreation programs. She is currently a Sales and Marketing Events Specialist, and has held various roles such as Merchandiser, Dietary Aide, and Substitute Teacher. Bartolota has an MBA in Hospitality Management and certificates in Marketing and Events Management.
MTC worked with IATSE Local 481, a labor union for stage employees in New England, to completely redesign and relaunch their website. The old site lacked unity, accessibility, and consistency. MTC conducted analyses to understand the goals of various stakeholders and created a new site with improved navigation, visuals, and content management system. This allows IATSE to easily update content and keep members engaged. Analytics help track site usage to further improve the site over time.
Final Paper_Product Life Cycle Plan_Bus 504 Post GraduateLisa Bartolotta
油
The document outlines marketing strategies for different stages of the product life cycle for a new dietary supplement entering the market. In the introductory stage, the supplement will be priced at $15 and promoted through internet advertisements, social media, samples at stores, and coupons. Value pricing and penetration strategies will be used to gain customers. In the growth stage, the price will fall to $10 and quality will increase with added vitamins. Promotion will expand to TV, radio, magazines and events, and new flavors, packaging and versions for men will be introduced. The market will also expand geographically.
This document discusses reflecting on one's experience as a parent from when their child was born through different stages of childhood. It suggests parents think about what they would change about themselves as their child grew, and how successful they were in making those changes, as both the child and whole family need to change together. The overall message is that parents are continuously developing as their children grow through different stages.
Marketing expertise with a data-driven perspective. In-the-trenches experience, hands-on leader with exceptional writing, organizational and creative skills.
Final Paper_Product Life Cycle Plan_Bus 504 Post GraduateLisa Bartolotta
油
The document outlines marketing strategies for different stages of the product life cycle for a new dietary supplement entering the market. In the introductory stage, the supplement will be priced at $15 and promoted through internet advertisements, social media, samples at stores, and coupons. Value pricing and penetration strategies will be used to gain customers. In the growth stage, the price will fall to $10 and quality will increase with added vitamins. Promotion will expand to TV, radio, magazines and events, and new flavors, packaging and versions for men will be introduced. The market will also expand geographically.
This document discusses reflecting on one's experience as a parent from when their child was born through different stages of childhood. It suggests parents think about what they would change about themselves as their child grew, and how successful they were in making those changes, as both the child and whole family need to change together. The overall message is that parents are continuously developing as their children grow through different stages.
Marketing expertise with a data-driven perspective. In-the-trenches experience, hands-on leader with exceptional writing, organizational and creative skills.