180 South Group Overview
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180 South Group is a creative management agency that represents premier artists and brands. It offers world-class production facilities and a team of innovative professionals. Key services include concept development, digital marketing, and wealth management resources. Case studies demonstrate how 180 South helped CBS Sports bring boxing to New York and helped Samsung increase headphone sales through a product placement in a Katy Perry music video.
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180 South Group Overview
- 2. Our Facilities The Team Brand Utopia Key Differentiation Case Studies 1 5 2 43 180 South is a creative management agency representing the world’s premier artists & brands” Current 180 projects that illustrate examples of our core services in action A flexible staff of innovative professionals dedicated to the success of our clients Grammy and Emmy-Award winning content creators in-house CASE STUDIES A new business model that caters to the needs of today’s brands THE TEAM KEY DIFFERENTIATIONCore services include concept development and concept packaging Digital development tools to conquer social media platforms Access to top influential taste- makers and thought-leaders Wealth management resources offered as added value to clients World-class production and live event facilites for music, film, fashion and television BRAND UTOPIA OUR FACILITIES 1 2 3 4 5
- 3. FacilitiesWorld-class production and live event facilites for music, film, fashion and television HAMMERSTEIN Ballroom grand Ballroom Log Cabin Studio Mercy Sound Studio Nightstand Studios Liberty theater Our Facilities The Team Brand Utopia Key Differentiation Case Studies 1 2 3 4 5 180 South offers exclusive access to world-? class production facilities and live event venues”
- 4. The TeamExecutive Board Founder, CEO 15+ years in music 10+ years in film and tv Former GM, Town Sports Co-Founder, Finance 20+ years in finance 12+ years in management Former VP, World Savings Co-Founder, Operations 10+ years in logistics 10+ years in recording arts Registered Investment Advisor Chairman, Strategy 10+ years in business dev 10+ years in operations 5+ years as lead advisor Kyle Kane Richard Zeitz Adam Sussman Karl Schlegel Project Managers Alan Bisco BA, University of New Haven Helen Cho MBA, NYU Bear Stokes BA, Bergen Comm. College Marc O’Conner BA, University of New Haven Chris Parkins MBA, WPU Earl Gaynor BA, Westchester Our Facilities The Team Brand Utopia Key Differentiation Case Studies 1 2 3 4 5 180 South is a destination for creative and forward-? thinking professionals with a history of success” A flexible staff of innovative professionals dedicated to the success of our clients Support Staff Randy Rossilli Production Supervisor, Emmy Award-winner, 4x nominee W. Ray Brown Music Supervisor 2x Grammy Award-winner 2x nominee Scott James Bolger Cinematography Joshua Glazer Editing Paola Montelongo Social Media John Cynn Business Development Christi Xin Market Research Pinky Leib Special Events Akim Griffith Graphic Design Suzanne Zajicova Visual Design Anett Farkas Communications Emily Teleposky Content Writer
- 5. Brand Utopia Concepts Television Web Distributors Sponsors Advertisers Film Live Events Music Social MediaNeed development Already developed Brand Management Cycle *Plug and Play Flexibility Brand Architecture Content Creation Digital Development Packaging Our Facilities The Team Brand Utopia Key Differentiation Case Studies 1 2 3 4 5 180 South improves the quality, value, and competitive edge of brands through proprietary approaches to identifying and engaging core audiences” Brand Architecture: With a full-service, concept-to-completion workflow, we customize innovative approaches for artists and brands in various stages of development. This is where your brand is sculpted. Content Creation: Our creative teams at 180 South have developed award winning content in music, fashion, finance, film, television, and technology. This is where your brand is cultivated. Digital Development: With a unique approach to identifying and engaging audiences, 180 South adds web, social media, and digital marketing to its core services offerings. This is where your brand is actualized. Packaging: Content needs distribution and content creators need ways to make money in order to continue to create. This is where your brand is launched. Digital development tools to conquer social media platforms
- 6. key DifferentiationA new business model that caters to the needs of today’s brands Traditional Management 180 South Group FLEXIBILITY TERM PRIORITY RELEVANCE FACILITIES RESOURCES Non-exclusive contracts Exclusive agreements only 5 - 10 year No client cap Based on stale business models Rents studios and production facilities at market rates Must hire content developers as needed on a per-project basis Personal Project Managers Cutting-edge digital revenue strategies Preferred access to production facilities at cost Unparalleled access to critically acclaimed developers 6 mo - 1 year Our Facilities The Team Brand Utopia Key Differentiation Case Studies 1 2 3 4 5 While traditional management companies struggle to keep pace with today’s marketplace, 180 South deploys strategies to cut through the digital jungle”
- 7. Case studiesCurrent 180 projects that illustrate examples of our core services in action ?? CBS Sports approached 180 South in search of a way to bring heavyweight boxing to NYC. ?? 180 South leveraged its relationship with NYC venues to find a creative way to bring the WBO World Heavyweight Championship fight back to New York. ?? This LIVE 2-?hour broadcast is set to generate 150 million impressions and an estimated $10 million in revenue for CBS.Our Facilities The Team Brand Utopia Key Differentiation Case Studies 1 2 3 4 5 180 South offers unique and insightful perspectives, applying creative minds to the development of creative solutions” cbs sports & Ringside- redcarpet ?? Samsung approached 180 South for creative ways to regain market share with a new product. ?? 180 South utilized its relationship with Katy Perry and Capital Records to place Samsung’s new headphones in the groundbreaking video for Katy’s smash single, “Birthday”. ?? Due largely to the product placement, sales of headphones increased 300% within 90 days. Samsung & Katy Perry
- 8. Kyle Kane kyle@180southgroup.com C-973.970.5638 O-646.380.1936 180 South GroupBrand Artist Wealth Management