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Sign an Alliance Between Serbia
and the Future

Quantum Leap Conference
Belgrade
October 3-4th 2013
Why an Alliance With the Future?
 To inspire
 To motivate
 As a symbol of the commitment to growth

 Because it is a good story to tell
The Treaty is Signed
 By the national leadership on behalf of
Serbia
 By school-children on behalf of the future
 Its a 7 year treaty
2014-2020
What Does the Future Contribute to
the Alliance






Possibilities!
In IT, in technology, in digital solutions
A globalised market place
It offers jobs
Rewards long term thinking:
The future: now till 2020
What is Serbias Contribution to the
Alliance?
 Young well-educated people in IT
 Good workers in industry and services
 A positive outlook  the future is seen as a
friend, you want to meet
 A dream shared by all: higher
incomes!
Not like him!!
The Future = Change
 Future and change are twins
 Especially in a dynamic world
Emotions  the
heart

Knowledge 
the brain
Industry  the
hands
How to be Creative
Creativity?
 We can all be creative
 If we have had an exciting childhood
without being told: dont do that
 And drop university in time (most talkedabout business leaders did that)
Lets Look at the Future!
 Create the future  or it will create you!!
 All decisions are about the future  lets
stay prepared as best we can
 Let Serbia make 7 contributions to the
alliance  7 gifts
to the Serbian nation
What Does the Future Offer Serbia
 my 7 Suggestions








The 3D printer and scanner
The value of storytelling
New technology in learning
The growing health care industry
Re-create nature
Tourism
New rules in marketing
The 1st Offer From the Future
 The 3D printer and scanner
For Business and Consumers







Big printers for industry are already here
Prototypes made fast and cheap
The consumer market is just beginning
One-of-a-kind production
Its the third industrial revolution
The leading gadget in 5-10 years
In Serbia?
 Small scale production possible
 1000s of one-person factories
 To produce printers + scanners
 To produce products
and sell them
on the internet
The 2nd Offer From the Future





The value of storytelling
Water = 1 Euro
Water with a story = 2 Euros
Selling Serbia
Appeal to Emotions





The power of story
It bypasses your brain
We have no defence against it
Do some storymining in Serbia  and right
here - you are story-rich
Cindarella and Your Company
The 3rd Offer
 MOOCs  massive open online courses
 Interactive distance learning
 Learn from the best teachers  globally
Learning is a Global Growth
Industry
 For the new global middle class
 MOOCs because offline education is
expensive
 Coursera = 2,4 million students
 Not supported by everybody
 Who is doing it already: Yale, Harvard 
and South korea
MOOCs in Action







Helps the countryside
Saves money
Many courses are free  for now
A competition  best Serbian teacher
A global market (in English)
When learning is the source of wealth 
and it is!
 Learning is a global growth industry
The 4th Offer
 Health  10% of global GDP
 A high flyer in this century
 The digital hospital and curing mental
illnesses
What the Health Industry is About
in the Future
 Concentration (global collaboration)
 Specialisation (to attract patients)
 They will buy IT solutions (digitalisation 
robots)
 20% of people have a mental disease 
the need is there  the cure is not
The 5th Offer





Re-create nature
A lot of nature has been destroyed
We have moved to cities
But when visiting the countryside we want
to watch nature  as it
was in the past
Infrastructure is Mostly About Cities
 Houses, roads, railways, bridges 
because we want to live close to each
other (?)
 The value of nature is going up. The value
of a bear, a wolf, an eagle  a forest  a
mountain
 The value of silence
 Along with storytelling
The 6th Offer
 Tourism  the trends
 2-3 % annual growth
 Segmented  explore, relax, discover,
shopping, family, special interest, sports,
food and drink, sunshine, teenage, old
people
The Tourist
 Segmented tourism  not just Visit
Serbia (as attention getter, only)
 Pass the stamp test for any destination
 Mobilise Serbs in other countries for ideas
and assistance
 Remember storymining
(the little mermaid)
The 7th Offer
 New rules in marketing
 A. one-to-one marketing
 B. create communities
 We dont trust anybody but family,friends
and colleagues. (people like me)
The Future of Marketing 1
 Virtual Community  the interactive
fanclub
 Its both marketing and market research
The Future of Marketing 2
 The one-to-one message  like Amazon is
doing it already
 The company knows you better than your
spouse
 Dont advertize
Old Hierarchial Communication
 From Company to

customers
The New Horizontal
Communication
 From company to customer  the red dot
is your company  the blue are customers
 Join them!
Towards a World of Horizontal
Communication
 More than 2 billion people on social media
 48 minutes of video uploaded every
minute on YouTube
 Publish your own book: Movellas for
teenagers
 Buy and sell on eBay
 Crowdsourcing for ideas and funding
 Kickstarter.com (no bank needed)
The Quantum Leap Happens When
 The majority is working hard to make a
dream come true  and are prepared to
wait - as long as they see yearly
improvements. A dream of wealth
 GDP is generated by the people,
government is a helper  and an
inspiration
What Does the Future Offer Serbia
 my 7 Suggestions








The 3D printer and scanner
The value of storytelling
New technology in learning
The growing health care industry
Re-create nature
Tourism
New rules in marketing
Last 際際滷
 Thank you for your attention!
 And all the best wishes for Serbias future

 Change and the future are twins!
 rj@dreamcompany.dk
Ad

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Ad

Mr. Rolf Jensen, Chief imagination Officer - Sign an Alliance Between Serbia and the Future

  • 1. Sign an Alliance Between Serbia and the Future Quantum Leap Conference Belgrade October 3-4th 2013
  • 2. Why an Alliance With the Future? To inspire To motivate As a symbol of the commitment to growth Because it is a good story to tell
  • 3. The Treaty is Signed By the national leadership on behalf of Serbia By school-children on behalf of the future Its a 7 year treaty 2014-2020
  • 4. What Does the Future Contribute to the Alliance Possibilities! In IT, in technology, in digital solutions A globalised market place It offers jobs Rewards long term thinking: The future: now till 2020
  • 5. What is Serbias Contribution to the Alliance? Young well-educated people in IT Good workers in industry and services A positive outlook the future is seen as a friend, you want to meet A dream shared by all: higher incomes! Not like him!!
  • 6. The Future = Change Future and change are twins Especially in a dynamic world
  • 7. Emotions the heart Knowledge the brain Industry the hands
  • 8. How to be Creative
  • 9. Creativity? We can all be creative If we have had an exciting childhood without being told: dont do that And drop university in time (most talkedabout business leaders did that)
  • 10. Lets Look at the Future! Create the future or it will create you!! All decisions are about the future lets stay prepared as best we can Let Serbia make 7 contributions to the alliance 7 gifts to the Serbian nation
  • 11. What Does the Future Offer Serbia my 7 Suggestions The 3D printer and scanner The value of storytelling New technology in learning The growing health care industry Re-create nature Tourism New rules in marketing
  • 12. The 1st Offer From the Future The 3D printer and scanner
  • 13. For Business and Consumers Big printers for industry are already here Prototypes made fast and cheap The consumer market is just beginning One-of-a-kind production Its the third industrial revolution The leading gadget in 5-10 years
  • 14. In Serbia? Small scale production possible 1000s of one-person factories To produce printers + scanners To produce products and sell them on the internet
  • 15. The 2nd Offer From the Future The value of storytelling Water = 1 Euro Water with a story = 2 Euros Selling Serbia
  • 16. Appeal to Emotions The power of story It bypasses your brain We have no defence against it Do some storymining in Serbia and right here - you are story-rich
  • 18. The 3rd Offer MOOCs massive open online courses Interactive distance learning Learn from the best teachers globally
  • 19. Learning is a Global Growth Industry For the new global middle class MOOCs because offline education is expensive Coursera = 2,4 million students Not supported by everybody Who is doing it already: Yale, Harvard and South korea
  • 20. MOOCs in Action Helps the countryside Saves money Many courses are free for now A competition best Serbian teacher A global market (in English) When learning is the source of wealth and it is! Learning is a global growth industry
  • 21. The 4th Offer Health 10% of global GDP A high flyer in this century The digital hospital and curing mental illnesses
  • 22. What the Health Industry is About in the Future Concentration (global collaboration) Specialisation (to attract patients) They will buy IT solutions (digitalisation robots) 20% of people have a mental disease the need is there the cure is not
  • 23. The 5th Offer Re-create nature A lot of nature has been destroyed We have moved to cities But when visiting the countryside we want to watch nature as it was in the past
  • 24. Infrastructure is Mostly About Cities Houses, roads, railways, bridges because we want to live close to each other (?) The value of nature is going up. The value of a bear, a wolf, an eagle a forest a mountain The value of silence Along with storytelling
  • 25. The 6th Offer Tourism the trends 2-3 % annual growth Segmented explore, relax, discover, shopping, family, special interest, sports, food and drink, sunshine, teenage, old people
  • 26. The Tourist Segmented tourism not just Visit Serbia (as attention getter, only) Pass the stamp test for any destination Mobilise Serbs in other countries for ideas and assistance Remember storymining (the little mermaid)
  • 27. The 7th Offer New rules in marketing A. one-to-one marketing B. create communities We dont trust anybody but family,friends and colleagues. (people like me)
  • 28. The Future of Marketing 1 Virtual Community the interactive fanclub Its both marketing and market research
  • 29. The Future of Marketing 2 The one-to-one message like Amazon is doing it already The company knows you better than your spouse Dont advertize
  • 30. Old Hierarchial Communication From Company to customers
  • 31. The New Horizontal Communication From company to customer the red dot is your company the blue are customers Join them!
  • 32. Towards a World of Horizontal Communication More than 2 billion people on social media 48 minutes of video uploaded every minute on YouTube Publish your own book: Movellas for teenagers Buy and sell on eBay Crowdsourcing for ideas and funding Kickstarter.com (no bank needed)
  • 33. The Quantum Leap Happens When The majority is working hard to make a dream come true and are prepared to wait - as long as they see yearly improvements. A dream of wealth GDP is generated by the people, government is a helper and an inspiration
  • 34. What Does the Future Offer Serbia my 7 Suggestions The 3D printer and scanner The value of storytelling New technology in learning The growing health care industry Re-create nature Tourism New rules in marketing
  • 35. Last 際際滷 Thank you for your attention! And all the best wishes for Serbias future Change and the future are twins! rj@dreamcompany.dk