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Q&B Presentation
What happened to TOP OF THE POPS?




Date: April 2012
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According to the 2011 Social TV Trends Report,
43% of UK adults have discussed a TV show.
Top of the Pops  delivery channel
       Established brand.
       Regular timeslot.
       Route to market for musicians.
       Sit back technology.
       Passive mode.
       Unable to change quick enough.
       Cant respond to customer needs.
       Linear
       (push)
Todays delivery channel
   Interactive
   Customisable.
   lean forward technology.
   Social
   Participative
   On demand
   Convenience.
   Community.
   Choice.
   (pull)
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Companies that dont
     understand digital
   communities will die.



Source:hagel
Your customers have changed




 Source:the economist
Native or Immigrant ?




Source:the economist
Digital Natives

 Hyper connected.
 Instant access.
 Digital technology at core.
 Multi tasking information junkies.

 Do you recognise anyone?
Digital Immigrants

 Avoiders
 Reluctant adopters.
 Eager adopters.

 Do you recognise anyone?
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The Old Way is Static  The New Way is
                               Dynamic
Interactive
Social is relationship marketing
And relationships need
   to be worked at.
A shift in culture,
communication and values
Conversations will happen
 without you initiating them
Best to be part of these
     conversations.
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People are not demographics
          anymore
To connect to them, you need to
understand them and social
  is relationship building
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Everyone has a circle of trust
Trust?
Consumers are not listening anymore..




Interruptive marketing has seen its day
Relationship marketing and the
    rise of the prosumer
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Digital Experience
So What Works?
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48
3bn
Small
        %   go viral
Common themes
  Opinion leaders or tasters
  Communities
  Unexpectedness
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Opinion Leaders or Tasters
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What is important is the natives
           get it
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becomes part of sub culture, we
     dont just enjoy we
        participate
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Unexpectedness  driven by
  an individual or group of
    tastemakers.
Your Online Value Proposition
 Tempt customers by offering channel choice and
  something they cant get elsewhere.
 Use the 6 Cs to define your OVP
    Content
    Customization
    Community
    Convenience
    Choice
    Cost reduction
Customer Centric Design

 Your website should be providing customer
  service.
 90% service ;
      Help them buy something they need.
      Help them find information.
      Help them save money and time.
      Help them talk to the organisation.
      Help them enjoy a positive experience!!
 Take your customers on a journey.
The next 5 Years

   Augmented reality
   Intelligent personal agents.
   The semantic web
   Gamification
   The rise in virtual environments
   Internet everything
YOUR Company?
What Can You Do?
 Quick Wins
   Look at your online content through your
    customers eyes.
   Review your analytics for mobile browser use.
   Improve your LinkedIn profile.
   Set up social alerts
   Keyword research
What Can You Do?
 Forward Strategy
   Walk your customers journey.
   Match experience to design.
   Invest in digital presence.
   Improve digital skills.
   Measure and Tweak.
Contact:
  john@sharpmonkeys.co.uk
  chris@sharpmonkeys.co.uk
  mark@sharpmonkeys.co.uk
  www.sharpmonkeys.co.uk
  www.twitter.com/sharpmonkeys
  skype  john.chacks
  phone  01684 575255 / 07962188183
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  • #11: Nyan cat, 50 millions views of a looped animation with music. There is a 3 hour version! Viewed 4 million times
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