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?? : ??? ???? ?? ??? ????(MARC STICKDORN)? ?? ?????(UNIVERSITAT TRIER)?? ?? ??? ???? ????. ?? ??? ?? ??? ??? ?????(DESTINABLE)? ????? ????? ?? ? ??? ?? ?? ????? ????. 2008??? ?????? ?????????(MANAGEMENT CENTER INNSBRUCK, MCI)? ??? ?? ? ?? ?? ?????? ??? ???? ???? ??.
?? : ??? ???? ?? ??? ????(JAKOB SCHNEIDER)? ?? ?????????(FACHHOCHSCHULE MUNSTER)?? ??? ???? ?? ??? ??? ??? ?????(METADESIGN)?? ??? ???. 2006??? ???? ????????? ???????? ????? ??? ?? ???? ?? ?? ???? ??? ?????? ????. ??? ??? ??? ?????? ??? ??.
?? : ??? ?? ???? ?????? ? ????? ?? ???? ????, ?? ????? (BRUNEL UNIVERSITY)?? ??? ??? ??(DESIGN STRATEGY AND INNOVATION) ???? ????? ???. ???? ??????? UI???? ?? ??? ???? ??????? ?? ? ?? ? ??? ???? ? ?? ???? ??? ??? ???? ?? ??? ??? ???? ???? ??.
?? : ??? ?? ???? ?? ???????(CARNEGIE MELLON UNIVERSITY) ?? ?? ???? ?? ??? ??? ? ???????? ???? ? ??? ???? ??? ????? ????. ?? ??????? ???? ??? ??(DESIGN AND BRANDING STRATEGY) ???? ????? ????, ???? ??? ??? ??? ???? ?? ??? ???? ??.
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?? ?????? ????? 2?? ot ???2
- 1. 2014? ????????? ???????? Service Design: 1st - Orientation ?? ??? ???????? ?? ? ?? ???? ?? ????? ????????
- 2. ??? m. 010.2437.3018 e. chyh630@nate.com s. vrbox.net ???? ?? ????? ???? ?? ????? ?????????? ?? ?? ??? ????? ?? ????? ??????? ??? ?? ????? ????? ?? ????? F ?????? ??????? ???????? ????? F ??? ?????? ??? ?? F ???????, ???????, ????? ?? F ?????????, ????????? ?? 念 ????????? ???? 念 ????? ??????? ????? 念 ????? ??????? ?????? 念 ?????? ?????? ?? ??????? ???? 念 ??CSN ????? ???? ?? 念 ???????? ????? ?????.
- 3. ????? | Syllabus 1. ?? ??? 2. ?? ?? 3. ?? & ?? 4. ?? ?? ?? 5. ?? ?? 2014? 09? 05? | ??? A? 407? ???????? | ???????? ?? ?? | ??? ??
- 4. 9/05 : OT & ??? ??? (Design Challenge) ?? (3) 9/12 : ??? ??? (Design Challenge) ?? : (3) 9/19 : ??? ??? (Discovery) ?? (3) 9/26 : ??? ??? (Discovery) ?? (3) 10/03 : ??? ?? (Define) ?? (3) 10/10 : ??? ?? (Define) ?? (3) 10/17 : ??? ?? (Define) ?? (3) 10/24 : ???? (??????) 10/31: ??? ?? (Define) ?? (3) 11/07 : ??? ?? (Develop) ?? (3) 11/14 : ??? ?? (Develop) ?? (3) 11/21 : ??? ?? (Deliver) ?? (3) 11/28 : ??? ?? (Deliver) ?? (3) 12/05 : ??? ?? (Deliver) ?? (3) 12/12 : ???? (??????) 2014 9/01~12/12 ?????? ?? ? ?? 9埖Sep 10埖Oct 11埖Nob 12埖Dec 1. ?? ???
- 5. 9埖Sep 5 12 19 26 3 10 24 31 10埖Oct 7 14 21 28 11埖Nob 5 12 12埖Dec 2. ?? ?? < ???? <????
- 6. ??¢ Design Challenge Brain storming (1) ??¢ Design Challenge Affinity Diagram (1) ??¢ Desk Research : literature (1) ??¢ Field Research : Shadowing, Safari, Stakeholder interview (1) ??¢ Persona Sheet : Actor mapping (1) ??¢ Before Customer Journey Map (1) ??¢ Co-Creation Workshop(1) ??¢ Affinity Diagram : P.O.I.N.T.S (1) ??¢ Speed Rating : Quickly Evaluation ??¢ idea Conceptualizing : Concept One-paper(1) ??¢ Design Principle (1) ??¢ Moment Modeling & prototyping ??¢ After Customer Journey Map (1) ??¢ Service Blue Print(1) ??¢ Sharing idea (1) ??¢ Story Boards : Service Fictions (1) ??¢ Touch point Visualization (1) ??¢ Filmmaking (1) ??¢ Final Presentation (1) 2014 9/01~12/12 Service Design ??? ??? ?? ? ?? ??? ???? ??! (Design Challenge) C 6?? ＾????? ??? ?? ??!￣ ＾????? ??? ??? ??? ?? ?? ????~￣ ??? ?? ??? ????? ????? ?? ??? ???? ?????? ??? ? ? ?? ??? ?? ??? ??? ＾??????￣ ???? ???? ??????? ?? ??? ??? ?? ???? ???? ?? ??? ??? ? ?????? (Discovery) C 6?? ??? ???? ??? ????? ??? ??? ??? ???? ????, ?? ???? ??? ??????? ???? ????? ??? ??? ?????, ??? ??? ??? ?? ?? ??? ????. ?? ???? ?? ??? ??? ??? ???? ????? ?????? ??? ?? ?????? ???? ??? ??? ???? ??? ?? ?? ?? ??? ???? ????? ???? ?? ??? ? ????? (Define) C 6?? ???? ??? ??????? ?? ???? ?? ?? ??? ??? ??? ????? ?? ???? ? ????? ?????? ? ?? ?? ?? ??? ??? ? ?? ???(??)??? ??? ? ?? ＾??? ?? ???￣? ???? ??? ???? ? ? ?? ????? ???? ?? ??? ? ????? (Develop) C 6?? ??? ?? ??? ???? ??? ??? ????? ?? ??, ??, ??? ?? ?? ???? ?? ??? ????? ????, ??? ??? ??? ??? ?????? ??? ??? ???? ??? ?? ???????? ?? ?????? ????? ?? ??? ? ??? ?? (Deliver) (9) ??? ??? ??? ???? ??????? ???? ??? ???? ?????, ??? ? ?? ??, ?? ? ?? ?? ??? ???? ????? ?????? ???? ??? ? ??? ???? ?? ??? ? ???? 3. ?? & ??
- 7. ??¢ Design Challenge Brain storming (1) ??¢ Design Challenge Affinity Diagram (1) ??¢ Desk Research : literature (1) ??¢ Field Research : Shadowing, Safari, Stakeholder interview (1) ??¢ Persona Sheet : Actor mapping (1) ??¢ Before Customer Journey Map (1) ??¢ Co-Creation Workshop(1) ??¢ Affinity Diagram : P.O.I.N.T.S (1) ??¢ Speed Rating : Quickly Evaluation ??¢ idea Conceptualizing : Concept One-paper(1) ??¢ Design Principle (1) ??¢ Moment Modeling & prototyping ??¢ After Customer Journey Map (1) ??¢ Service Blue Print(1) ??¢ Sharing idea (1) ??¢ Story Boards : Service Fictions (1) ??¢ Touch point Visualization (1) ??¢ Filmmaking (1) ??¢ Final Presentation (1) 2014 9/01~12/12 Service Design ??? ??? ?? ? ?? ???? 3. ?? & ?? 20% ???? 30% ???? 30% ???? 10% ???? 10% Award ??, ??
- 8. 5. ???? ??? ??? ???? ? ???! 〆??? ??? ???〇? ??? ???? ?? ?????. ｀??? ???? ????¨??? ｀??? ??? ???? ? ???¨? ???? ??? ??. ??? ??? ?? ???? ??? ??? ??? ?? ??? ????. ? ?? ???? ??? ??? ??? ???? ??? ??? ????? ??? ????. ? ?? ???? ?? ??? ??? ????? ??? ? ?? ??? ???? ??? ??? ??? ??????? ????. ? ?? ???? ?? ?? ??? ???? ??? ??? ??? ????, ??? ??? ????? ???? ????. ??? ???? ?? ??? ??? ?? ? ?? ???. [??? ???? ??] ?? : ??? ???? ?? ??? ????(MARC STICKDORN)? ?? ?????(UNIVERSITAT TRIER)?? ?? ??? ???? ????. ?? ??? ?? ??? ??? ?????(DESTINABLE)? ????? ????? ?? ? ??? ?? ?? ????? ????. 2008??? ?????? ?????????(MANAGEMENT CENTER INNSBRUCK, MCI)? ??? ?? ? ?? ?? ?????? ??? ???? ???? ??. ?? : ??? ???? ?? ??? ????(JAKOB SCHNEIDER)? ?? ?????????(FACHHOCHSCHULE MUNSTER)?? ??? ???? ?? ??? ??? ??? ?????(METADESIGN)?? ??? ???. 2006??? ???? ????????? ???????? ????? ??? ?? ???? ?? ?? ???? ??? ?????? ????. ??? ??? ??? ?????? ??? ??. ?? : ??? ?? ???? ?????? ? ????? ?? ???? ????, ?? ????? (BRUNEL UNIVERSITY)?? ??? ??? ??(DESIGN STRATEGY AND INNOVATION) ???? ????? ???. ???? ??????? UI???? ?? ??? ???? ??????? ?? ? ?? ? ??? ???? ? ?? ???? ??? ??? ???? ?? ??? ??? ???? ???? ??. ?? : ??? ?? ???? ?? ???????(CARNEGIE MELLON UNIVERSITY) ?? ?? ???? ?? ??? ??? ? ???????? ???? ? ??? ???? ??? ????? ????. ?? ??????? ???? ??? ??(DESIGN AND BRANDING STRATEGY) ???? ????? ????, ???? ??? ??? ??? ???? ?? ??? ???? ??. [??? ???? ??] http://www.kyobobook.co.kr/product/detailViewKor.laf?mallGb=KOR&ejkGb=KOR&barcode=9788970596372
- 9. 5. ???? ?????? ????? ??? ??? ??? ?? ????? ??? ???? ???〆???? ?? ????? ???〇. ? ?? ??? ????? ??? ?? ????? ??? ???? ????? ｀???? ?? ?????¨? ??? ??? ?? ???? ????, ??? ? ?? ??? ???. ?????, ????, ???, ???? ??? ??? ???? ?? ??? ????. ?? : ??? ?? ?? ??? ??(書薯胆)? ???(WinDo¨s) ????, IT ?????. ??? IT ???? ?? ?? ?? ??? ?????? ??? 20?? ??? ??? ??? ??? ????, ??? ???? ???? ???? ???? ???? ??? ?? ??. IT? ??? ??? ?? ??? ?? ??? ???? ??? ??, ?? ??，??，?? ? ??? ???? ???? ??. ｀???? ?? ?????¨? ???? ??? ?? ??? ???? ? ???? ?? ??? ｀???? ?? YOU¨? ??? ???? ??. ?????? ????????? ???? ???? ??. ?? : ??? ?? ???? ???????? ???? ???? ????. ?? ? ?? ?????? ????? ??? ???? ???? ?? ????? ?? ??? ???? ?? ????. ?? : ??? [??? ???? ??] http://www.kyobobook.co.kr/product/detailViewKor.laf?ejkGb=KOR&mallGb=KOR&barcode=9791185423029&orderClick=LAH&Kc=
- 11. ???? ???? ??? ???? ??? ?? ????? ???? ?? ????? ??? ??? ????.??? ??? ???? red dot ??? ???? ????, ??, ??? ??, ??? ????? ??? ??? ??? ????? ???? ? ? ????? ????? ???? ????. ? ???? ???? ? ? ?? ????? ??? ?? ???? ???? ?? ??? ???? ??? ????? ?? ???? ??????? ??? ?? ???? ??? ????? ???? ??? ????? ???????. red dot award: design concept? ??? ?? ??? ??? ?? ??? ?? ?? ???? ?? ??? ?? ???? ? ? ????. ?? ?? ?? ?? ?? : 2014? 1? 29??? ?? ?? ?? : 2014? 4? 02??? ?? ?? ?? : 2014? 5? 21??? ??? ?????? http://www.red-dot.sg/ko/participate/fees/ ???? ?????? http://www.red-dot.sg/ko/participate/delivery-and-collection/ ????? 5 ??? ?? A3 ?? 1 ??? = 1 ?? jpg ??? ?? ? ???? ??? 2Mb ?? ???? ???? ?? ???? ? ?? ?? ???: ??? ?? ? ? ??? ? ?? ??, ???? ?? ??, ???? ?? ?? ???? ?? ?? ?? ?? ?? ??? ?? ? ??? ?? ??? / ?? ?? ??? ?? ???? http://www.red-dot.sg/ko/ ???? http://designsori.com/translation 5. ????
- 13. 5. ???? http://www.ifdesign.de/ http://www.ifdesign.de/cmsmdblive/6663.pdf
- 14. ??¢ Design Challenge Brain storming (1) ??¢ Design Challenge Affinity Diagram (1) ??¢ Desk Research : literature (1) ??¢ Field Research : Shadowing, Safari, Stakeholder interview (1) ??¢ Persona Sheet : Actor mapping (1) ??¢ Before Customer Journey Map (1) ??¢ Co-Creation Workshop(1) ??¢ Affinity Diagram : P.O.I.N.T.S (1) ??¢ Speed Rating : Quickly Evaluation ??¢ idea Conceptualizing : Concept One-paper(1) ??¢ Design Principle (1) ??¢ Moment Modeling & prototyping ??¢ After Customer Journey Map (1) ??¢ Service Blue Print(1) ??¢ Sharing idea (1) ??¢ Story Boards : Service Fictions (1) ??¢ Touch point Visualization (1) ??¢ Filmmaking (1) ??¢ Final Presentation (1) 2014 9/01~12/12 Service Design ??? ??? ?? ? ?? ???? 3. ?? & ?? 20% ???? 30% ???? 30% ???? 10% ???? 10% Award ??, ??
- 15. ???? ?? ????? ?????? Service Design: 1st - Orientation
- 16. ??. ???? ?! ???? ? ?? ?! ?????, ? ??? ?! ??. ??? ?! ???? ? ?? ?! ?????, ??? ?! ????, ??? ?? ?! ??. ?? ?! ??? ???? ???? ??? ?! ??? ?????, ???? ??? ??? ?! ??? ???? ????, ???? ?? ??? ?? ?! ?~ ????? ?????.
- 17. ?? ???? (Adversity Quotient) ??? ???? ? ?? ???? (Emotional Quotient) ?? ???? ???, ??? ???? ? (Empathy Quotient) ????´ ?????.
- 18. ????? "service? ??? ???? ???? ?? ??? ??" Cf. ?? = ???? ex> ??????, ?? = ???? E3 Value Economic Value Ecological Value Experience Value Holbrook, 1991> Intrinsic Value Functional Value Social Value Extrinsic Value Emotional Value Epistemic Value Social Value reactive active ???? : http://pssd.or.kr/front/klg_2.jsp
- 20. ???? ??? ?? ???? Service Science Service Engineering Service Management Service Science Management and Engineering (SSME) Service Design
- 21. ???? ??? ?? ???? SSME Service Science Management and Engineering Service Design VS
- 22. SD? PSS VS
- 23. Step. _________________ 01 How to use __________________________ Service Design Method? Design Thinking _____________________________ DT Concilience Thinking _____________________________ CT Realization Utopia ???? ?? Dystopia ????? ?? Impossibility ???? ? Potential Possibility ???? ?? ? Possibility ??? ? Design Challenge Define Discover ? Desk Research - literature ? Field Research - Shadowing - Safari, - Stakeholder interview Define ? Persona Sheet - Actor mapping ? Before Customer Journey Map ? Co-Creation Workshop ? Affinity Diagram P.O.I.N.T.S ? Speed Rating Quickly Evaluation ? idea Conceptualizing Concept One-paper Develop ? Design Principle ? Moment Modeling & Prototyping ? After Customer Journey Map ? Service Blue Print Deliver ? Sharing idea ? Story Boards Service Fictions ? Touch point Visualization ? Filmmaking ? Final Presentation Monitoring ? Sharing idea ? Story Boards Service Fictions ? Touch point Visualization ? Filmmaking ? Final Presentation
- 24. ??，?? ___________________________________________________________________________ Discover ?? ___________________________________________________________________________ Define ?? ___________________________________________________________________________ Develop ?? ___________________________________________________________________________ Deliver ? ???? ???? ?? ? ????? ??? ?? ??? ?? ?? ? ?????? (????)? ???? ??? ?? ? ?????? ?? ?? ? ???? ???? ?? ???, ??? ?? ? ????? ?? ? ???? ?????? ??? ?? ? ?? ? ?????? BM?? ? BM ??, ?? ? ???? ???? ?? ?? ? ???? ??? ? ???? ??? - ?? ????? ? - ?? ???? - ?? ?? ? Pain Point, Missing Block List ?????? ???? ? ?? ?? ??? ??? ? Affinity Diagram P.O.I.N.T.S ??? ? Speed Rating Quickly Evaluation ? idea Conceptualizing Concept One-paper ? ??? ?? ??? ? ?? ?????? ? ?? ????? ? ? ????? ? ??? ????? ? ??? ?? ?????? ? ??? ???? ??? ??? Service Design Method
- 25. PSSD (Product-Service System Design) ??? ??? ???? ??? ??? ???? ??? ??? ??-??? ??????? ?? ??? ??? ? ??????????? [ ??? ???? ???? ????] ???????????? Creativity Technology Business P P P P P P P P P S S S S S S S S ???? ???? ??-??? ????? ?????
- 28. Jeff Bezos
- 30. Academy Background _____________________________________________ ?????? ???? : http://blog.daum.net/_blog/BlogTypeView.do?blogid=02GBo&articleno=13742819&categoryId=728833®dt=20121031091552
- 31. Academy Background _____________________________________________ ???? ?? ??? '? ???' 2001? ??? '????(Creative economy)'? ?? ????? ??? ????? ??????????????????? ?? ?? ??? ???? ???? ?? ?? ???? ?? ??? ???? ???. ??? ??? ?? "????? ?? ???? ????? ??? ????? ICT(????)? ????? ??? ?? ?? ?? ??? ????"? "?? '??'? ???? ? ? ??"? ???. ?? "????? ??? ???? ??? ?? ????? ???? ???? ??? ?? ??? ?????? ???? ???? ????"? "?? ??? ????????? ?? ??? ??? ?? ???? ????? ??? ??? ?? ????"? ??. "????? ???? ????? ??? ??? ?? ? ? ? ???, ??? ?????, ??? ??? ? ? ? ??? ??? ?? ? ???? ???? ??"? ????. ???? ??? ?? ?? ?? ?? ??? ?? ??? ??? ??? ???. ??? ??? ???? ????，???? ?????? ?? ??? ??? "??? ??? ????? ??? ???? ???? ??? ??? ??? ??? ?? ???? ??? ???? ??"? "?? ??? ????? ???? ????? ???? ??? ?? ??? ?? ??"??? ???. ?? ? "???"?? ????. ?? ????? "??? ?? ??? ???? ???? ?? ??? ?? ??, ?? ??????? ?? ??? ? ????? ???? ?? ? ? ??? ????? ??? ? ?????"? ????. ? ???? ??? ????? ??? ? ??? ??? ?? ???
- 32. ??. ??? ????(Product Servitization) ??? ???? ????? ??? ??? ??? ?? ?? ? ??? ???? ???? ???? ? ?. ???? ???(Service Productization) ??? ??? ?? ??? ?????, ??? ????? ?? ??? ???? ???? ????, ??? ???, ??? ?????, ??? ???? ?? ???? ???? ?? ????? ?? ???????????
- 33. ??. ??? ????(Product Servitization) ???? : http://gb.ecodesign.or.kr/bizSelf/product/bizSelfProductTypeIntro.do
- 36. ?. ???? ???(Service Productization)
- 37. ?. ???? ???(Service Productization)
- 38. ?. ???? ???(Service Productization)
- 41. ???? ?? ????? ?????? Service Design: 1st - Orientation