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20Entrepreneurial truths Ive learned overthe last 20 years running a businessRussell@RussellWhite.com
Jump in with both feet  you cant take a flying leap with one foot on the ground.Russell@RussellWhite.com
Dont drink your own KoolAid no matter how tasty you make it.Russell@RussellWhite.com
Embrace technology  old solutions dont solve new problems.Russell@RussellWhite.com
An airplane works hard to get off the ground but it still needs fuel to stay in the air  never stop fueling your business.Russell@RussellWhite.com
Most colleagues will agree with your idea. Find the one who will challenge you to create something even better. Russell@RussellWhite.com
Sometimes you have to ask someone outside of the family whether your baby is ugly or not.Russell@RussellWhite.com
Stale information is like stale bread  no one is interested.Always be relevant.Russell@RussellWhite.com
Distractions become more attractive the longer you are in business. Keep a laser focus.Russell@RussellWhite.com
You are going to face all-in moments. Take the risk,it wins most of the time. Russell@RussellWhite.com
You can recover from bad beats  if you want it badly enough.Russell@RussellWhite.com
You cant shoot pool with a scared stickand you cant run a business worried about money.Russell@RussellWhite.com
Every time your eyes are focused on the competition they arent focused on your business.Russell@RussellWhite.com
At each new level you reach, you become the rookie again.Russell@RussellWhite.com
Be decisive. Opportunities are not lost, they are discovered by someone else. Russell@RussellWhite.com
Courage and determination are more important to success than a college degree. Russell@RussellWhite.com
Experimenting isnt just for lab ratsRussell@RussellWhite.com
In tough times, you have to be able to bounce. Russell@RussellWhite.com
There is no other way to say this
Expect to face at least one serious Oh Shit a year.Russell@RussellWhite.com
As long as you love it, its not work. Russell@RussellWhite.com
Finally, you know you are an entrepreneur when a bad day working for yourself is better than a good day working for someone else.Russell@RussellWhite.com

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20 entrepreneurial truths

  • 1. 20Entrepreneurial truths Ive learned overthe last 20 years running a businessRussell@RussellWhite.com
  • 2. Jump in with both feet you cant take a flying leap with one foot on the ground.Russell@RussellWhite.com
  • 3. Dont drink your own KoolAid no matter how tasty you make it.Russell@RussellWhite.com
  • 4. Embrace technology old solutions dont solve new problems.Russell@RussellWhite.com
  • 5. An airplane works hard to get off the ground but it still needs fuel to stay in the air never stop fueling your business.Russell@RussellWhite.com
  • 6. Most colleagues will agree with your idea. Find the one who will challenge you to create something even better. Russell@RussellWhite.com
  • 7. Sometimes you have to ask someone outside of the family whether your baby is ugly or not.Russell@RussellWhite.com
  • 8. Stale information is like stale bread no one is interested.Always be relevant.Russell@RussellWhite.com
  • 9. Distractions become more attractive the longer you are in business. Keep a laser focus.Russell@RussellWhite.com
  • 10. You are going to face all-in moments. Take the risk,it wins most of the time. Russell@RussellWhite.com
  • 11. You can recover from bad beats if you want it badly enough.Russell@RussellWhite.com
  • 12. You cant shoot pool with a scared stickand you cant run a business worried about money.Russell@RussellWhite.com
  • 13. Every time your eyes are focused on the competition they arent focused on your business.Russell@RussellWhite.com
  • 14. At each new level you reach, you become the rookie again.Russell@RussellWhite.com
  • 15. Be decisive. Opportunities are not lost, they are discovered by someone else. Russell@RussellWhite.com
  • 16. Courage and determination are more important to success than a college degree. Russell@RussellWhite.com
  • 17. Experimenting isnt just for lab ratsRussell@RussellWhite.com
  • 18. In tough times, you have to be able to bounce. Russell@RussellWhite.com
  • 19. There is no other way to say this
  • 20. Expect to face at least one serious Oh Shit a year.Russell@RussellWhite.com
  • 21. As long as you love it, its not work. Russell@RussellWhite.com
  • 22. Finally, you know you are an entrepreneur when a bad day working for yourself is better than a good day working for someone else.Russell@RussellWhite.com