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20 Year Personal Marketing Plan
for the BOOKWORM by Jem Caraig

Jem Caraig
January 2012

http://jemcaraig.blogspot.com

The Bookworm
CHAPTER 1
Vision/Mission
Tips to have the best novel.
My Brand Launch

CHAPTER 2
Inspiration
Today and the Future
The Bookworm Daily

CHAPTER 3
Epilogue: Adventure is life.


Vision - Mission

My purpose in life to capture life as a best
selling novel and an adventure by sharing my
story to people through my career in the
hospitality industry and in future business
ventures in the food service industry.


Vision - Mission

As a BOOKWORM, I will share my
knowledge with people especially children
who does not have the opportunity to read
books. To fulfil my duty as one of God’s
children, I will be a good citizen of the
Philippines while continuing the search for my
deeper purpose in this life.


To write my best selling novel in need
to:

... be creative
... get inspired.
... not be afraid to explore.
... learn from other authors.
... share my story.
... never settle.

Be Creative and Get Inspired


Don’t be afraid to explore.


Learn from others

FAMILY
and
FRIENDS


Bookworm, Jem Caraig - Traveller

bookworm gem car + pig = carpig travel


Inspiration
(Based from a best selling book by Mitch Albom,
“tuesdays with Morrie”

 The Orientation
 As a BOOKWORM, I am to read and explore things
in this world.
 The Classroom
 The world is my classroom
 The Student
 As an MBA student, I am to learn business
theories as well as life lessons


Inspiration

“People are only mean when they're threatened, and that's
what our culture does...And when you get threatened, you
start looking out only for yourself. You start making money
a god. It is all part of this culture.“ – Mitch Albom

Culture should not be my shelter. It may be a guide
of something who I am but it should never define
my whole being. In this materialistic world, money
plays a bigger role than religion. I should not
succumb to that desire. Money may lead me to
different places but happiness cannot be measured
by it.


Inspiration

"What's wrong with being number two?“
– Mitch Albom

I may lose a game, once or twice,
but that does not mean I’m not a
great player. My rank as second or
third place does not matter as long
as I put up a good fight.


Inspiration

"So many people walk around with a meaningless life. They seem half-
asleep, even when they're busy doing things they think are important. This
is because they're chasing the wrong things. The way you get meaning into
your life is to devote yourself to loving others, devote yourself to your
community around you, and devote yourself to creating something that
gives you purpose and meaning." - Mitch Albom

I will not be contented on material things as a main reason
for happiness. Instead, I will put my best foot forward and
learn to appreciate God’s creation as a gift that should
always be taken cared of. As a striving Filipino citizen, I will
choose a path wherein I will be of help to others and will
try my best to fulfil my goals as a person.


Today and the Future.
NOW IN 20 YEARS
 25 years old  45 years old
 Single  Married and with beautiful and
 MBA Student intelligent kids
 Looking for a job  Employee in a hotel or a
 Dependent restaurant.
 Healthy  Independent
 Saving money for the future  Healthy
 Saved enough money for
travelling

The Bookworm Daily

To succeed and reach 2032, I need to...
 Say “yes”
 Search
 Monitor dates and time
 Deadlines
 Activities/Hobbies
 Bank accounts



In my life, where everything is spoon-fed
and presented on a silver platter, I am to
fulfil my role as God’s child. As I mature, I
will be of service to others wholeheartedly
and I will help those who help me through
this journey.



As a student of AGSB, I must be able to learn
and enrich my knowledge with valuable lessons and
deeper understanding to business and
entrepreneurship.
As I pursue my career in the hotel and food
service industry, I must apply the lessons I’ve
learned during my stay in Ateneo.



I will forever owe this life to my parents
who worked so hard to give us shelter, food
and security. Also, I will forever be grateful
for being brought up with full respect and a
loving environment.


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