20111205pr

Dec 6, 20110 likes271 views

The document summarizes two TED talks about design. The first talk by Don Norman discusses how good design makes people happy through three levels: visceral design appeals to instincts, behavioral design focuses on functionality, and reflective design influences people's image. The second talk by Paul Bennett explores finding design in small details and having an open, beginner's mindset when considering unforeseen situations. Both talks advocate examining even minor design elements and accounting for user perspectives.

Knowledge about design
obtained by videos from
Donald Norman and Paul
Bennett

m5151151 Ryo Ueno

1

Outline

· About two videos

· Don Norman on 3 ways good design makes
you happy

· Paul Bennett finds design in the details

2

About two videos
“Don Norman on 3 ways good design makes you
happy” is available on
http://www.ted.com/talks/lang/eng/don_norman_o
n_design_and_emotion.html

“Paul Bennett finds design in the details” is
available on
http://www.ted.com/talks/lang/en/paul_bennett_fin
ds_design_in_the_details.html
3

About two videos

Both of these videos are parts of recorded
TED conference.

4

Don Norman on 3 ways
good design makes you
happy

Emotion is important factor
for design.

5

Don Norman on 3 ways
good design makes you
happy
Example: MINI cooper

Design of this (including inside) is “fun”.

6

Don Norman on 3 ways
good design makes you
happy
3 levels of good design:

1. Visceral

2. Behavioral

3. Reflective

7

Don Norman on 3 ways
good design makes you
happy

1. Visceral

Visceral design is design about
instinctive experience.

For example, “red is hot.”

8

Don Norman on 3 ways
good design makes you
happy

2. Behavioral

Behavioral design is functional.

This makes “feel in control”.

9

Don Norman on 3 ways
good design makes you
happy

3. Reflective

Reflective design is design about image.

This is not about what that is really.

10

Paul Bennett finds design
in the details

“Small is the new big.”

Details has a big influence on design.

11

Paul Bennett finds design
in the details

“Finding yourself in the margins.”

Thinking about possibility in the real world
is important.

12

Paul Bennett finds design
in the details

“Having beginner's Mind.”

Designers have to take account of
unthinking situation.

13

Paul Bennett finds design
in the details

“Pick battles big enough to matter, small
enough to win.”

Selecting suitable tasks to do.

14

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20111205pr

1. Knowledge about design obtained by videos from Donald Norman and Paul Bennett m5151151 Ryo Ueno 1

2. Outline · About two videos · Don Norman on 3 ways good design makes you happy · Paul Bennett finds design in the details 2

3. About two videos “Don Norman on 3 ways good design makes you happy” is available on http://www.ted.com/talks/lang/eng/don_norman_o n_design_and_emotion.html “Paul Bennett finds design in the details” is available on http://www.ted.com/talks/lang/en/paul_bennett_fin ds_design_in_the_details.html 3

4. About two videos Both of these videos are parts of recorded TED conference. 4

5. Don Norman on 3 ways good design makes you happy Emotion is important factor for design. 5

6. Don Norman on 3 ways good design makes you happy Example: MINI cooper Design of this (including inside) is “fun”. 6

7. Don Norman on 3 ways good design makes you happy 3 levels of good design: 1. Visceral 2. Behavioral 3. Reflective 7

8. Don Norman on 3 ways good design makes you happy 1. Visceral Visceral design is design about instinctive experience. For example, “red is hot.” 8

9. Don Norman on 3 ways good design makes you happy 2. Behavioral Behavioral design is functional. This makes “feel in control”. 9

10. Don Norman on 3 ways good design makes you happy 3. Reflective Reflective design is design about image. This is not about what that is really. 10

11. Paul Bennett finds design in the details “Small is the new big.” Details has a big influence on design. 11

12. Paul Bennett finds design in the details “Finding yourself in the margins.” Thinking about possibility in the real world is important. 12

13. Paul Bennett finds design in the details “Having beginner's Mind.” Designers have to take account of unthinking situation. 13

14. Paul Bennett finds design in the details “Pick battles big enough to matter, small enough to win.” Selecting suitable tasks to do. 14

15. Thank you for your listening. 15

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20111205pr

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