2012年度厂搁11贩売企画

Feb 24, 20130 likes246 views

Tomoka Sumikawa

第10回全日本学生フォーミュラ大会プレゼンテーション部門第2位

Bridge to next project in Shanghai? SR11新規プロジェクト
ご協賛のお願い
2012
?Sep.
?4th
?
?
JSAE
?Co.,Ltd.様

JSAE Co.,Ltd.様新規プロジェクト

Contents

?? Sophia Racing(株) 2012年度事業展開プラン
o? ターゲティング
o? 市場規模
o? 販売予測?

?? 製造委託製品の紹介
o? SR11特徴
o? ターゲットとのニーズマッチング?

?? プロジェクト参入のメリット
o? 人材共同育成プログラムの紹介
o? 共同開発におけるSR11の役割?

?? 総括

1/17
JSAE Co.,Ltd.様新規プロジェクト

JSAE
?Co.,Ltd.様とSophia
?Racing
?? 昨年度　製品名SR10
o? 自動車関連会社新入社員への研修プログラム提供。
o? 働くモチベーション、モータースポーツ人口の増加。
400
?
新入社員研修プログラム
350
?
4,50代向け販売プログラム
300
?
販売台数（台）

250
?

200
?

150
?

100
?

50
?

0
?
2004
? 2005
? 2006
? 2007
? 2008
? 2009
? 2010
? 2011
? 2012
? 2013
? 2014
? 2015
? 2016
? 2017
? 年

2/17
JSAE Co.,Ltd.様新規プロジェクト

注目市场
中華人民共和国

3/17
JSAE Co.,Ltd.様新規プロジェクト

中国の自动车业界

労働力
消費力

? MotoGP 上海グランプリ
? 中国ツーリングカー選手権
?マカオグランプリ
?DTM
Chinese F1 Grand Prix
?F1 Chinese Grand Prix
自動車保有伸び率?
?

17.7%

4/17
JSAE Co.,Ltd.様新規プロジェクト

市場規模

SR１１走行場所へのア
クセスがある?
52,002,665人
ターゲットは３万人以上
購買能力がある?
654,000人（1%）

スポーツカーを好む?
31,392人（4.8%）

5/17
JSAE Co.,Ltd.様新規プロジェクト

プロダクトマッチング
?　製品名： SR11
?　販売価格：３５００００元（４２０万円）

パワーウェイトレイシオ
Performance

Safety

フルエアロデバイス
Luxury

フルカーボンモノコック

6/17
JSAE Co.,Ltd.様新規プロジェクト

御社へのお愿い

? SR11　250台の製造

状況に応じて増加発注

? 御社テストコース貸し出し

　　　販売促進のための試乗会での利用?

? 保管場所の提供?

SR11 ２５台分
３年間で
?Weekend
?Racer
?
?
８００人以上誕生

7/17
JSAE Co.,Ltd.様新規プロジェクト

御社贩売利益と贩売予测台数の推移
?14,000
? 700
?
12,564
?
御社販売利益
?12,000
? 600
?
10,839
?
販売台数
?10,000
? 9,386
? 500
?
御社利益（万円）

販売台数（台）
8,166
?
?8,000
? 7,119
? 431
? 400
?
392
?
?6,000
? 338
? 300
?
291
?
?4,000
? 251
? 200
?

?2,000
? 100
?

?0
? 0
?
初年度
次年度
3年度
4年度
5年度

8/17
プロジェクト年度
JSAE Co.,Ltd.様新規プロジェクト

? 高関税
? 模倣品
? 不安定な経済成長

9/17
JSAE Co.,Ltd.様新規プロジェクト

?
Globalization

10/17
JSAE Co.,Ltd.様新規プロジェクト

中国での取り组み现状

御社
製品開発
御社中国
生産部門
製品製造

SR11? SR11製
製造委託
造
現地?
弊社
R & D

11/17
JSAE Co.,Ltd.様新規プロジェクト

现地开発の土台づくりが必要

御社
御社中国
生産部門

弊社
共同開発
現地?
R & D

12/17
JSAE Co.,Ltd.様新規プロジェクト

共同开発コンセプトと流れ

SR12

α
SR-?‐SP

SR11

13/17
JSAE Co.,Ltd.様新規プロジェクト

厂搁-厂笔开発

SR-?‐SP
共同開発
SR11試乗

SR11の分解?
組み立て

14/17
JSAE Co.,Ltd.様新規プロジェクト

総括
?14,000
? 販売予想台数と利益推移
700
?
12,564
? ２５０台?
?12,000
? 御社販売利益
10,839
?
600
? 製造
販売台数
?10,000
? 9,386
? 500
?
御社利益（万円）

8,166
?

販売台数（台）
?8,000
? 431
? 400
?
7,119
?
392
?
?6,000
?
291
?
338
? 300
? 御社利益
251
?
?4,000
? 200
?

?2,000
? 100
?

?0
? 0
?
共同開発
初年度
次年度
3年度
4年度
5年度

15/17
プロジェクト年度
JSAE Co.,Ltd.様新規プロジェクト

Globalization

16/17
JSAE Co.,Ltd.様新規プロジェクト

Bridge to next project in Shanghai?

ご清聴ありがとうございました。

17/17
JSAE Co.,Ltd.様新規プロジェクト

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2012年度厂搁11贩売企画

1. Bridge to next project in Shanghai? SR11新規プロジェクトご協賛のお願い 2012 ?Sep. ?4th ? ? JSAE ?Co.,Ltd.様 JSAE Co.,Ltd.様新規プロジェクト

2. Contents ?? Sophia Racing(株) 2012年度事業展開プラン o? ターゲティング o? 市場規模 o? 販売予測? ?? 製造委託製品の紹介 o? SR11特徴 o? ターゲットとのニーズマッチング? ?? プロジェクト参入のメリット o? 人材共同育成プログラムの紹介 o? 共同開発におけるSR11の役割? ?? 総括 1/17 JSAE Co.,Ltd.様新規プロジェクト

3. JSAE ?Co.,Ltd.様とSophia ?Racing ?? 昨年度　製品名SR10 o? 自動車関連会社新入社員への研修プログラム提供。 o? 働くモチベーション、モータースポーツ人口の増加。 400 ? 新入社員研修プログラム 350 ? 4,50代向け販売プログラム 300 ? 販売台数（台） 250 ? 200 ? 150 ? 100 ? 50 ? 0 ? 2004 ? 2005 ? 2006 ? 2007 ? 2008 ? 2009 ? 2010 ? 2011 ? 2012 ? 2013 ? 2014 ? 2015 ? 2016 ? 2017 ? 年 2/17 JSAE Co.,Ltd.様新規プロジェクト

4. 注目市场中華人民共和国 3/17 JSAE Co.,Ltd.様新規プロジェクト

5. 中国の自动车业界労働力消費力 ? MotoGP 上海グランプリ ? 中国ツーリングカー選手権 ?マカオグランプリ ?DTM Chinese F1 Grand Prix ?F1 Chinese Grand Prix 自動車保有伸び率? ? 17.7% 4/17 JSAE Co.,Ltd.様新規プロジェクト

6. 市場規模 SR１１走行場所へのアクセスがある? 52,002,665人ターゲットは３万人以上購買能力がある? 654,000人（1%）スポーツカーを好む? 31,392人（4.8%） 5/17 JSAE Co.,Ltd.様新規プロジェクト

7. プロダクトマッチング ?　製品名： SR11 ?　販売価格：３５００００元（４２０万円）パワーウェイトレイシオ Performance Safety フルエアロデバイス Luxury フルカーボンモノコック 6/17 JSAE Co.,Ltd.様新規プロジェクト

8. 御社へのお愿い ? SR11　250台の製造状況に応じて増加発注 ? 御社テストコース貸し出し　　　販売促進のための試乗会での利用? ? 保管場所の提供? SR11 ２５台分３年間で ?Weekend ?Racer ? ? ８００人以上誕生 7/17 JSAE Co.,Ltd.様新規プロジェクト

9. 御社贩売利益と贩売予测台数の推移 ?14,000 ? 700 ? 12,564 ? 御社販売利益 ?12,000 ? 600 ? 10,839 ? 販売台数 ?10,000 ? 9,386 ? 500 ? 御社利益（万円）販売台数（台） 8,166 ? ?8,000 ? 7,119 ? 431 ? 400 ? 392 ? ?6,000 ? 338 ? 300 ? 291 ? ?4,000 ? 251 ? 200 ? ?2,000 ? 100 ? ?0 ? 0 ? 初年度次年度 3年度 4年度 5年度 8/17 プロジェクト年度 JSAE Co.,Ltd.様新規プロジェクト

10. ? 高関税 ? 模倣品 ? 不安定な経済成長 9/17 JSAE Co.,Ltd.様新規プロジェクト

11. ? Globalization 10/17 JSAE Co.,Ltd.様新規プロジェクト

12. 中国での取り组み现状御社製品開発御社中国生産部門製品製造 SR11? SR11製製造委託造現地? 弊社 R & D 11/17 JSAE Co.,Ltd.様新規プロジェクト

13. 现地开発の土台づくりが必要御社御社中国生産部門弊社共同開発現地? R & D 12/17 JSAE Co.,Ltd.様新規プロジェクト

14. 共同开発コンセプトと流れ SR12 α SR-?‐SP SR11 13/17 JSAE Co.,Ltd.様新規プロジェクト

15. 厂搁-厂笔开発 SR-?‐SP 共同開発 SR11試乗 SR11の分解? 組み立て 14/17 JSAE Co.,Ltd.様新規プロジェクト

16. 総括 ?14,000 ? 販売予想台数と利益推移 700 ? 12,564 ? ２５０台? ?12,000 ? 御社販売利益 10,839 ? 600 ? 製造販売台数 ?10,000 ? 9,386 ? 500 ? 御社利益（万円） 8,166 ? 販売台数（台） ?8,000 ? 431 ? 400 ? 7,119 ? 392 ? ?6,000 ? 291 ? 338 ? 300 ? 御社利益 251 ? ?4,000 ? 200 ? ?2,000 ? 100 ? ?0 ? 0 ? 共同開発初年度次年度 3年度 4年度 5年度 15/17 プロジェクト年度 JSAE Co.,Ltd.様新規プロジェクト

17. Globalization 16/17 JSAE Co.,Ltd.様新規プロジェクト

18. Bridge to next project in Shanghai? ご清聴ありがとうございました。 17/17 JSAE Co.,Ltd.様新規プロジェクト

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2012年度厂搁11贩売企画

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2012年度厂搁11贩売企画