Solving the global energy challenge with energy efficiency, innovation and te...London Business School
油
Dr. Ivan Marten, Global Leader of the Energy Practice, The Boston Consulting Group. was one of the keynote speakers of the 9th Annual Global Energy Summit. Marten delivered a very interesting presentation on how energy efficiency, innovation, technology and policies can solve the global energy challenge.
The document discusses key elements of an effective internet marketing program, including inbound marketing strategies like content marketing, search engine optimization (SEO), social media, email marketing, and analytics. It emphasizes focusing on the customer experience by creating a great website, integrating social media, testing digital ads, turning advertising into an experience, and making products digital. It also stresses measuring results and testing different marketing approaches.
Solving the global energy challenge with energy efficiency, innovation and te...London Business School
油
Dr. Ivan Marten, Global Leader of the Energy Practice, The Boston Consulting Group. was one of the keynote speakers of the 9th Annual Global Energy Summit. Marten delivered a very interesting presentation on how energy efficiency, innovation, technology and policies can solve the global energy challenge.
The document discusses key elements of an effective internet marketing program, including inbound marketing strategies like content marketing, search engine optimization (SEO), social media, email marketing, and analytics. It emphasizes focusing on the customer experience by creating a great website, integrating social media, testing digital ads, turning advertising into an experience, and making products digital. It also stresses measuring results and testing different marketing approaches.
Moscow Business School is a leading provider of innovative business education programs in Russia and the CIS. It offers a wide range of practice-oriented education programs, including MBA degrees, executive training courses, and in-company programs. Moscow Business School prides itself on its international partnerships, use of new educational technologies, and faculty of experienced business professionals. It aims to develop business and management expertise across Russia and neighboring countries.