際際滷

際際滷Share a Scribd company logo
Local Search & Mobile 2013
Presented by:
Michael Dorausch, DC
@chiropractic
Lets begin here
Google Maps
Las Vegas, NV
Shopping
Entertainment
Lodging
Transportation







Forum Shops at Caesars
The Shops at Crystals
PURE (nightclub)
Bellagio (Hotel)
Planet Hollywood (Hotel)
Monorail Stations
Not on Map
Caesars, Harrahs, The
Quad, Flamingo, Ballys,
Paris (hotels)
Restaurants (Mon ami gabi
for example)
Shopping
Forum Shops at Caesars
102 Google reviews
39,972 Check-ins (FSQ)
Shops at Crystals
45 Google reviews
86 Check-ins (FSQ)
Entertainment
PURE
321 Google Reviews
17,315 Check-ins (FSQ)
Entertainment
PURE
321 Google Reviews
17,315 Check-ins (FSQ)
Lodging
Bellagio
1663 Google reviews
144,512 Check-ins (FSQ)
Planet Hollywood
347 Google reviews
104,070 Check-ins (FSQ)
Lodging
Bellagio
1663 Google reviews
144,512 Check-ins (FSQ)
Planet Hollywood
347 Google reviews
104,070 Check-ins (FSQ)
Apple Maps
Las Vegas, NV
Shopping
Entertainment
Casinos/Lodging
Food
Shopping
Apple Store
24 Yelp reviews
14 Google reviews
10,306 Check-ins (FSQ)
Hotels
Caesars Palace
10 Yelp reviews
Hotels
Caesars Palace
914 Yelp reviews
Apple Maps
Distance from Apple Store
NAP | Yelp
Bing Maps
Las Vegas, NV
City Hall (Zappos)
Downtown LV
Bing Maps
Las Vegas, NV
Shopping
Entertainment
Casinos/Lodging
Business
SIRI
Las Vegas, NV
Best Hotel (2013)
2013 Local Search &  Mobile Las Vegas Michael Dorausch
2013 Local Search &  Mobile Las Vegas Michael Dorausch
Best Hotel Las Vegas (SIRI)
2012
Q: What model mobile
phone do you have and
who provides the
default map app on it?
(2012)
Q: What model mobile
phone do you have and
who provides the
default map app on it?
(2013)
Q: What model mobile
phone do you have and
who provides the
default map app on it?
(2013)
Location+Branding+Trust
 Most of us choose the closest location
of the brands we trust.
 reviews=trust
 Combination of 2 out of 3 is good
 Combination of 3 out of 3 is gold
Las Vegas Strip (walk)
Las Vegas Strip (walk)
4 Thoughts





Not every search is suited for mobile
Our responsibility to improve results
Ask for help from customers
Dont obsess on the bleeding edge stuff
Get Connected
 @chiropractic
 planetc1@gmail.com
 michaeldorausch.com
Ad

Recommended

PPT
Local Search Rankings Las Vegas
Michael Dorausch
PDF
DSBW Final Exam (Spring Sementer 2010)
Carles Farr辿
PPT
Vhitelska Prezentazia
lydashok
DOC
亰亟仂仂于亠弍亠亠亞舒ム亳亠 亠仆仂仍仂亞亳 仆舒 仂从舒 仗仂 于 从仂仍亠 亟仍 亟亠亠亶 仗仂弍仍亠仄舒仄亳 亰...
lydashok
PPTX
Local Search Hawaii Michael Dorausch PubCon SEO
Michael Dorausch
PPT
2013 Local Search Rankings Las Vegas Michael Dorausch
Michael Dorausch
PDF
[DSBW Spring 2009] Unit 02: Web Technologies (2/2)
Carles Farr辿
PDF
[DSBW Spring 2009] Unit 01: Introducing Web Engineering
Carles Farr辿
PDF
La publicidad online efecto ROPO - Ponencia Google@T2O
t2坦 | Connect. Convert. Grow.
PDF
Las Vegas
De Turista a Viajante
PDF
Search engine rankings for george kiebala
Brian Bateman
PDF
Search engine rankings for george kiebala
Brian Bateman
PDF
Search engine rankings for george kiebala expansive phrases
Brian Bateman
PDF
Search engine rankings for george kiebala expansive phrases
Brian Bateman
PPTX
Tnooz-Amadeus Webinar - 2011: Where we've been, where we're going
tnooz
PDF
blackpool
David Simister
PPT
Google Travel Labs - whats new in it for hoteliers
Ecaterina Paun
PDF
Camerjam m&c saatchi mobile automotive masterclasses
James Cameron
PDF
Benchmarking
Luz Gallo
PDF
Meeting Visitors Where They Are
greaterzion
PDF
Driving Revenue-Generating Strategies Through Information and Insights - NAB...
BIA/Kelsey
PPTX
Hotel Direct Bookings
Gabrielle D
PPTX
Make Google work for you - new Google services for the travel industry
Ecaterina Paun
PDF
Google's advance into travel 9.5.13
Claire Bishop
PPTX
Visual is the New Verbal
Leonardo
PDF
Travelclick_WHR 2013_Milano " Revenue Generating Integrated Solutions - The F...
WHR Corporate
PPT
03.Advance search
Julian Matthews
PPT
02.Branding and identity
Julian Matthews
PDF
Connecting Data and Intelligence: The Role of FME in Machine Learning
Safe Software
PDF
Quantum AI: Where Impossible Becomes Probable
Saikat Basu

More Related Content

Similar to 2013 Local Search & Mobile Las Vegas Michael Dorausch (20)

PDF
La publicidad online efecto ROPO - Ponencia Google@T2O
t2坦 | Connect. Convert. Grow.
PDF
Las Vegas
De Turista a Viajante
PDF
Search engine rankings for george kiebala
Brian Bateman
PDF
Search engine rankings for george kiebala
Brian Bateman
PDF
Search engine rankings for george kiebala expansive phrases
Brian Bateman
PDF
Search engine rankings for george kiebala expansive phrases
Brian Bateman
PPTX
Tnooz-Amadeus Webinar - 2011: Where we've been, where we're going
tnooz
PDF
blackpool
David Simister
PPT
Google Travel Labs - whats new in it for hoteliers
Ecaterina Paun
PDF
Camerjam m&c saatchi mobile automotive masterclasses
James Cameron
PDF
Benchmarking
Luz Gallo
PDF
Meeting Visitors Where They Are
greaterzion
PDF
Driving Revenue-Generating Strategies Through Information and Insights - NAB...
BIA/Kelsey
PPTX
Hotel Direct Bookings
Gabrielle D
PPTX
Make Google work for you - new Google services for the travel industry
Ecaterina Paun
PDF
Google's advance into travel 9.5.13
Claire Bishop
PPTX
Visual is the New Verbal
Leonardo
PDF
Travelclick_WHR 2013_Milano " Revenue Generating Integrated Solutions - The F...
WHR Corporate
PPT
03.Advance search
Julian Matthews
PPT
02.Branding and identity
Julian Matthews
La publicidad online efecto ROPO - Ponencia Google@T2O
t2坦 | Connect. Convert. Grow.
Search engine rankings for george kiebala
Brian Bateman
Search engine rankings for george kiebala
Brian Bateman
Search engine rankings for george kiebala expansive phrases
Brian Bateman
Search engine rankings for george kiebala expansive phrases
Brian Bateman
Tnooz-Amadeus Webinar - 2011: Where we've been, where we're going
tnooz
blackpool
David Simister
Google Travel Labs - whats new in it for hoteliers
Ecaterina Paun
Camerjam m&c saatchi mobile automotive masterclasses
James Cameron
Benchmarking
Luz Gallo
Meeting Visitors Where They Are
greaterzion
Driving Revenue-Generating Strategies Through Information and Insights - NAB...
BIA/Kelsey
Hotel Direct Bookings
Gabrielle D
Make Google work for you - new Google services for the travel industry
Ecaterina Paun
Google's advance into travel 9.5.13
Claire Bishop
Visual is the New Verbal
Leonardo
Travelclick_WHR 2013_Milano " Revenue Generating Integrated Solutions - The F...
WHR Corporate
03.Advance search
Julian Matthews
02.Branding and identity
Julian Matthews

Recently uploaded (20)

PDF
Connecting Data and Intelligence: The Role of FME in Machine Learning
Safe Software
PDF
Quantum AI: Where Impossible Becomes Probable
Saikat Basu
PDF
Salesforce Summer '25 Release Frenchgathering.pptx.pdf
yosra Saidani
PDF
GenAI Opportunities and Challenges - Where 370 Enterprises Are Focusing Now.pdf
Priyanka Aash
PDF
Coordinated Disclosure for ML - What's Different and What's the Same.pdf
Priyanka Aash
PDF
A Constitutional Quagmire - Ethical Minefields of AI, Cyber, and Privacy.pdf
Priyanka Aash
PDF
Lessons Learned from Developing Secure AI Workflows.pdf
Priyanka Aash
PDF
Python Conference Singapore - 19 Jun 2025
ninefyi
PDF
Oh, the Possibilities - Balancing Innovation and Risk with Generative AI.pdf
Priyanka Aash
PDF
Raman Bhaumik - Passionate Tech Enthusiast
Raman Bhaumik
DOCX
Daily Lesson Log MATATAG ICT TEchnology 8
LOIDAALMAZAN3
PPTX
Security Tips for Enterprise Azure Solutions
Michele Leroux Bustamante
PDF
Securing AI - There Is No Try, Only Do!.pdf
Priyanka Aash
PDF
EIS-Webinar-Engineering-Retail-Infrastructure-06-16-2025.pdf
Earley Information Science
PDF
From Manual to Auto Searching- FME in the Driver's Seat
Safe Software
PDF
Enhance GitHub Copilot using MCP - Enterprise version.pdf
Nilesh Gule
PDF
The Future of Product Management in AI ERA.pdf
Alyona Owens
PPTX
UserCon Belgium: Honey, VMware increased my bill
stijn40
PPTX
OpenACC and Open Hackathons Monthly Highlights June 2025
OpenACC
PDF
Techniques for Automatic Device Identification and Network Assignment.pdf
Priyanka Aash
Connecting Data and Intelligence: The Role of FME in Machine Learning
Safe Software
Quantum AI: Where Impossible Becomes Probable
Saikat Basu
Salesforce Summer '25 Release Frenchgathering.pptx.pdf
yosra Saidani
GenAI Opportunities and Challenges - Where 370 Enterprises Are Focusing Now.pdf
Priyanka Aash
Coordinated Disclosure for ML - What's Different and What's the Same.pdf
Priyanka Aash
A Constitutional Quagmire - Ethical Minefields of AI, Cyber, and Privacy.pdf
Priyanka Aash
Lessons Learned from Developing Secure AI Workflows.pdf
Priyanka Aash
Python Conference Singapore - 19 Jun 2025
ninefyi
Oh, the Possibilities - Balancing Innovation and Risk with Generative AI.pdf
Priyanka Aash
Raman Bhaumik - Passionate Tech Enthusiast
Raman Bhaumik
Daily Lesson Log MATATAG ICT TEchnology 8
LOIDAALMAZAN3
Security Tips for Enterprise Azure Solutions
Michele Leroux Bustamante
Securing AI - There Is No Try, Only Do!.pdf
Priyanka Aash
EIS-Webinar-Engineering-Retail-Infrastructure-06-16-2025.pdf
Earley Information Science
From Manual to Auto Searching- FME in the Driver's Seat
Safe Software
Enhance GitHub Copilot using MCP - Enterprise version.pdf
Nilesh Gule
The Future of Product Management in AI ERA.pdf
Alyona Owens
UserCon Belgium: Honey, VMware increased my bill
stijn40
OpenACC and Open Hackathons Monthly Highlights June 2025
OpenACC
Techniques for Automatic Device Identification and Network Assignment.pdf
Priyanka Aash
Ad

2013 Local Search & Mobile Las Vegas Michael Dorausch