2014 09 11 toastmasters pr & marketing
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The document outlines Declan Coleman's plans to promote the Ballina Toastmasters club through various social media platforms and other initiatives. It recommends using Twitter, Facebook, LinkedIn and YouTube to engage people and grab attention. It also provides tips for radio interviews and writing press releases. Some promotional ideas include wine tasting events, guest speakers and challenges like regularly updating social media and distributing promotional packages to local companies. The goal is to get more members and raise awareness of the Toastmasters club.
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2014 09 11 toastmasters pr & marketing
- 1. Promoting Ballina Toastmasters Declan Coleman VP PR 11th September 2014
- 6. ? 140 characters per tweet: Ensure that it grabs attention ? Find and ¡®follow¡¯ other local Toastmaster Twitter accounts ? ¡®Follow¡¯ people of interest to get noticed https://twitter.com/TMBallina
- 7. YouTube ? Remember the sound and picture quality ? Consider setting up a closed site for members to watch their speeches ? Don¡¯t use videos from Toastmasters International
- 9. Ideas worth borrowing ? ? Wine Tasting event ? Book Club ? Consider guests first three meetings free ? Local hero as guest speaker well publicised ? Toastmasters ¨C speeches Get a member on video, so we can see their progression from 1-10 speeches.
- 10. Promote the Club Get everyone in Ballina Toastmasters club involved; posting on the page, liking, commenting, sharing & tagging the page Social media goes viral when it¡¯s a team effort
- 11. Radio Interviews Tips ? You can ask the journalist what the first question is going to be. ? Practice your answers before you do the interview ? Work out in advance what key messages you want to get across ? Radio is over in moments!
- 12. Press Releases Sending out press releases to the media on behalf of your Toastmasters club. Action Plan to get noticed: ? Take out a blank sheet of paper ? Write out your story in two paragraphs ? Pick up the phone and RING the journalist
- 13. Ballina 2014/15 challenges ? Challenge 1: Update Facebook page at least once a fortnight for the rest of the Toastmasters year ? Challenge 2: Prepare packs with magazine to hand out to guests. ? Challenge 3: Visit Local companies (Hollister, Coke etc.) and publicise Toastmasters by asking to place a poster in the canteen. ? Challenge 4: Prepare a video giving non-members a flavour of what it¡¯s like to come to one of your Toastmaster meetings ? Challenge 5 ¨C Do one more radio interview this year than we did last year.
- 14. Toastmaster Goodies ? Guest Packet comes in a presentation folder and includes: ? Find Your Voice. ? All About Toastmasters ? Promotional Bookmark ? The Benefits of Toastmasters Membership Flier ? Order most of the material online for free, include a Toastmaster magazine, meeting agenda for the year, information about our club.