2014 PRCA Conference APR Presentation
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The document outlines the process of obtaining the Accredited in Public Relations (APR) credential, emphasizing its value and standards within the profession. It details the steps to achieve accreditation, including readiness reviews, portfolio development, and a computer-based exam. Additionally, it highlights the benefits of accreditation, such as professional growth, ethical guidance, and the support of peers in the field.
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The document advocates for including 'APR preferred' in public relations job descriptions, highlighting the value of the Accredited in Public Relations (APR) certification. It explains that APR signifies a mastery of essential skills and a commitment to ethics, and outlines the rigorous process and standards associated with obtaining this credential. Additionally, testimonials from accredited professionals underscore the professional growth and strategic thinking gained through the APR process.Intro to Accreditation
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The document discusses the importance of accreditation in the public relations profession, detailing its benefits and processes. It highlights that 96% of accredited professionals find value in the APR credential, as it establishes standards and promotes ethical practices. The accreditation process involves several steps, including application, readiness review, portfolio presentation, and a written exam.Apr info session vancouver ppt
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The document outlines the process for obtaining the Accredited Public Relations (APR) designation, which requires five years of experience and includes an application, work sample, written exam, and oral exam. Candidates can find resources such as self-assessment tools and study guides on the CPRS website, and must meet certain criteria and deadlines for application. Successful candidates are awarded the APR designation and recognized in various professional capacities.Advancing Ministry Through Accreditation in Public Relations
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The document outlines the accreditation process in public relations (APR) offered by the Universal Accreditation Board, emphasizing its value for both practitioners and employers. It details the eligibility requirements, process steps, and the benefits of earning the APR credential, such as mastery of key public relations skills and enhanced professional credibility. The document highlights the importance of moving from tactical to strategic roles in religious communication and provides insights from accredited practitioners on the impact of the APR process.CPRS Vancouver APR Information Webinar
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The document discusses ways to enhance the Accredited in Public Relations (APR) credential. It analyzes the current context and challenges facing the APR, including declining numbers of PRSA members holding the credential and perceptions that it lacks value. The document outlines three potential paths forward: making low-key changes, discontinuing the APR, or overhauling the credential. It recommends overhauling the credential by taking steps to increase its credibility, value, and improve the credential itself. This would involve obtaining third-party accreditation, making the governing body independent, strengthening relationships, clarifying the purpose and marketing, and re-evaluating parts of the assessment process.Accredited in Public Relations (APR): Does it serve its purpose?
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The document discusses potential paths forward for improving the Accredited in Public Relations (APR) credential. It summarizes the context of the APR, including declining numbers of PRSA members with the credential and mixed perceptions of its value. Three options are outlined: making low-key changes, discontinuing the credential, or overhauling it. The recommended option is to overhaul the credential by taking steps to increase its credibility, value, and improve the credential itself, such as obtaining third-party accreditation, re-evaluating requirements, and conducting a new practice analysis.Cprs ppt2011 acc_final
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This document provides information about the accreditation process for professional communicators through the Canadian Public Relations Society (CPRS). The process involves submitting an application, work sample, and taking a written and oral exam. Those who pass demonstrate a strong knowledge of PR strategies and ethics. Testimonials from accredited members highlight benefits like expertise recognition and commitment to professional development. Tips are provided for preparation, including finding a mentor and practicing mock exams. Contact information is listed for questions.APR Examination Tips
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This document provides tips and strategies for studying for and passing the APR accreditation exam. It summarizes findings from previous exam takers, describes the types of questions on the exam, and offers opportunities to get involved in study groups. Key points include: 1) 100% of online course participants who completed at least 75% of course materials passed the exam; 2) Questions are scenario-based and focus on what a PR professional's next steps would be, rather than memorization; 3) Presenting mock exam questions and cases to others is recommended for preparation.APR Prep Session 1
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The document outlines a presentation led by Ryan Sheehy about the Accreditation in Public Relations (APR) process, including an agenda for an introductory meeting. It details the spring schedule, covering topics like communication theory, ethics, and crisis communication, as well as important tasks attendees should complete by February 17. Attendees are encouraged to find a study buddy to aid their preparation for the APR accreditation.PUBR3002 PR Internship ORIENTATION session sem 2-2015
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The document discusses the professional development options for business communicators, focusing on accreditation (ABC and APR) and graduate degrees. It highlights the motivations for pursuing these credentials, the requirements for each, and the benefits they provide in terms of career advancement and credibility. Additionally, it emphasizes the importance of preparation, time, and financial commitments involved in obtaining these qualifications.Accreditation Demonstrating Professionalism
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2) The four-step accreditation process involving an application, work sample, written exam, and oral exam.
3) Tips for preparing for accreditation, including mentoring, studying materials, and practicing exams.
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3) As a PR professional, clear communication is key to getting messages across to audiences.top ten
top tenguest81ed45f
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The document lists the top 10 most important things the author learned in their PRCA 2330 class. These include:
1) Gaining work experience through internships is the most important lesson, as experience stands out to employers.
2) Social media sites are crucial for networking and staying up to date in the PR field.
3) As a PR professional, clear communication is key to getting messages across to audiences.Leigh's Top Ten
Leigh's Top Tenguest81ed45f
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2) Social media sites are crucial for networking and staying up to date in the PR field.
3) As a PR professional, clear communication is key to getting messages across to audiences.Be visible, be smart!
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The document provides 5 tips for things to do before your first job in PR: 1) know PR and hone relevant skills, 2) manage your digital presence and online reputation, 3) practice writing in various PR styles and formats, 4) read major industry publications and know key players, and 5) network and build relationships through events and informational interviews. It emphasizes having the right mindset of being a problem solver, showing willingness to learn, and maintaining a positive attitude.What is UPSC job in India ? , Details about UPSC
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The document discusses potential paths forward for improving the Accredited in Public Relations (APR) credential. It summarizes the context of the APR, including declining numbers of PRSA members with the credential and mixed perceptions of its value. Three options are outlined: making low-key changes, discontinuing the credential, or overhauling it. The recommended option is to overhaul the credential by taking steps to increase its credibility, value, and improve the credential itself, such as obtaining third-party accreditation, re-evaluating requirements, and conducting a new practice analysis.Prsa opg apr report
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The document discusses potential paths forward for improving the Accredited in Public Relations (APR) credential. It summarizes the context of the APR, including declining numbers of PRSA members with the credential and mixed perceptions of its value. Three options are outlined: making low-key changes, discontinuing the credential, or overhauling it. The recommended option is to overhaul the credential by taking steps to increase its credibility, value, and improve the credential itself, such as obtaining third-party accreditation, re-evaluating requirements, and conducting a new practice analysis.Cprs ppt2011 acc_final
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3) Tips for preparing for accreditation, including mentoring, studying materials, and practicing exams.
4) The governance structure and volunteers who oversee the accreditation process.
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The document lists the top 10 most important things the author learned in their PRCA 2330 class. These include:
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3) As a PR professional, clear communication is key to getting messages across to audiences.Leigh's Top Ten
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The document lists the top 10 most important things the author learned in their PRCA 2330 class. These include:
1) Gaining work experience through internships is the most important lesson, as experience stands out to employers.
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3) As a PR professional, clear communication is key to getting messages across to audiences.Be visible, be smart!
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2014 PRCA Conference APR Presentation
- 1. Want to Know About the APR? To learn more about earning your APR, visit: www.praccreditation.org Kristina Hendrix, APR PRCA- North Alabama
- 2. What are we going to talk about? 96% of Accredited professionals find the APR credential valuable ? Accreditation sets industry standards ? Making Accreditation personal ? Resources ? Accreditation and our changing profession ? What your next steps should be
- 3. Accreditation sets professional standards ? Knowledge, Skills & Abilities ? Research, planning, implementing and evaluating programs 93% of Accredited professionals agree the Examination covers the KSAs needed to succeed. ? Ethics and law ? Communication models and theories ? Business literacy ? Management skills and issues ? Crisis communication management ? Media relations ? Using information technology efficiently ? History of and current issues in public relations ? Advanced communication skills
- 4. Accreditation defines the profession ? Sets standards Accredited professionals find the process establishes the practice as strategic (93%) and ethical (91%). ? “science” of public relations ? Legitimizes profession ? standards ? uniformity ? Builds accountable ? ethics ? legal knowledge
- 5. Accreditation serves changing profession ? Continued high standards ? Brand equity through unified program across many industries, specialties, geographies ? Meeting human resource recruiting criteria ? Increased visibility among business and human resource communities
- 6. Taking Accreditation personally 94% of those Accredited would become Accredited again. 96% would recommend it to a colleague. ? Professionals find Accreditation to ? be a source of pride (91%) ? develop professional skills (78%) ? provide personal benefit (75%) ? help resolve ethical dilemmas (58%)
- 8. Step 1: Getting Started ? Must be a member of a Universal Accreditation Board (UAB) participating organization ? Recommend that you have at least 5 years of PR experience ? Download the application from the UAB website ? Submit your application to the UAB
- 9. Step 2: Readiness Review Questionnaire ? APR Readiness Review Questionnaire
- 10. How do I start writing? ? Be concise ? Explain where who you are and your company structure ? Find a good PR plan that you are passionate about explaining to others ? Familiarize yourself with the KSAs to map it back to your PR plan and questionnaire
- 11. When should I start writing? ? Some people start before they apply for their APR ? Others wait until after they apply
- 12. Who should review it? ? APR mentors ? Other PR professionals ? Trusted individuals
- 13. Step 3: Readiness Review ? Develop a portfolio of collateral pieces from the PR plan you wrote in your questionnaire ? Organize your portfolio so you can get around it quickly ? You are only showing the portfolio and not leaving the items with the panelists ? Anticipate questions that the panelists may have
- 14. What happens during the Readiness Review? ? Three APRs will be your panelists. Some you may know and others you may not. ? It will last no longer than 2 hours ? They will question you on your PR plan based on the KSAs ? They will help assess and direct you as you continue to study for the CBE
- 15. How can I make myself more confident during this process? ? Schedule your Readiness Review when YOU are ready ? Wear comfortable, yet professional clothes and shoes ? Use technology and other materials that you are VERY comfortable using ? PRACTICE, PRACTICE, PRACTICE!
- 16. Step 4: Computer-Based Exam ? Within two weeks, you will get the official letter that you advanced or did not advance to the CBE. Once you are advanced to take the CBE, you can schedule your exam. ? Take the exam when you are READY! ? Study, Study, STUDY! ? After you complete the exam, you will get an unofficial score and your official score will be sent to you in the mail.
- 17. Is there anything else? ? Your chapter will want to congratulate you on your accomplishment with a luncheon or pinning ceremony. ? PRCA and SPRF do offer a reimbursement if your company paid for it.
- 18. Other Resources ? PRSA’s ComPRehension Blog ? PR Accreditation Website ? Local Chapter APRs ? State and Regional APRs ? Study Groups
- 19. We want you to become APR! To learn more about earning your APR, visit: www.praccreditation.org