In the Digital Bowl Merkle evaluates how well advertisers supported their Super Bowl ad campaign across the main digital channels social media, paid search, email, SEO, and display advertising. The report provides a thorough analysis of advertisers digital tactics and even more transparency into methodology and scoring criteria. The Super Bowl is one of the most high-profile (and expensive!) marketing opportunities, yet many official sponsors fail to maximize their investments and lose out on engaging with viewers in the digital space. Digital Bowl 2016