際際滷

際際滷Share a Scribd company logo
#2
AvocadosfromMexico
Avocados from Mexico
Scoring Breakdown
PAID SEARCH 6/7 Possible Points
	 Ad units on all major search engines.
	 Campaign themes integrated into ad copy, and tied to brand name.
	 Sitelink extensions to drive users to Super Bowl content to a social first
experience.
	 Landing page was campaign-specific, offered valuable information to
users, and encouraged sweepstakes sign-up.
SEO 3.5/6 Possible Points
	 Super Bowl ad-specific landing page.
	 Campaign site was mobile-optimized.
	 Hashtag in YouTube video and on-air ad provided users with additional
search term.
SOCIAL 8/9 Possible Points
	 Organized game day conversation in advance and during game with
consistent use of #AvosInSpace.
	 Engaged with users in real-time, monitoring for casual brand mentions and
relevant terms.
	 Twitter content responded to gameplay.
	 Additional video content was ad-related and extended ad experience.
	 Leveraged Scott Baios Twitter account to extend the conversation and ads
storyline during the game.
DIGITAL MEDIA 6/7 Possible Points
	 Remarketing pixels on AFM main domain.
	 Teased YouTube video before the game.
	 Ads drove traffic to unique landing page related to Super Bowl ad.
	 Won premium ad placement during the game on high-authority sports
site: FoxSports.com

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2016 Digital Bowl Report Avocados From Mexico

  • 1. #2 AvocadosfromMexico Avocados from Mexico Scoring Breakdown PAID SEARCH 6/7 Possible Points Ad units on all major search engines. Campaign themes integrated into ad copy, and tied to brand name. Sitelink extensions to drive users to Super Bowl content to a social first experience. Landing page was campaign-specific, offered valuable information to users, and encouraged sweepstakes sign-up. SEO 3.5/6 Possible Points Super Bowl ad-specific landing page. Campaign site was mobile-optimized. Hashtag in YouTube video and on-air ad provided users with additional search term. SOCIAL 8/9 Possible Points Organized game day conversation in advance and during game with consistent use of #AvosInSpace. Engaged with users in real-time, monitoring for casual brand mentions and relevant terms. Twitter content responded to gameplay. Additional video content was ad-related and extended ad experience. Leveraged Scott Baios Twitter account to extend the conversation and ads storyline during the game. DIGITAL MEDIA 6/7 Possible Points Remarketing pixels on AFM main domain. Teased YouTube video before the game. Ads drove traffic to unique landing page related to Super Bowl ad. Won premium ad placement during the game on high-authority sports site: FoxSports.com