Skincare E-Comm Platform Case Study.pptx
- 1. E-Comm. Case Study Kaya, Mamaearth & VLCC Products Advertising & Platforms
- 2. Skin Products Ads on Facebook Facebook Ads (Image Display Ads)
- 3. Skin Products Ads on Facebook Facebook Ads (Video Display Ads)
- 4. Facebook Ads (Carousel Display Ads) Skin Products Ads on Facebook
- 5. Skin Products FB Ads Case Study 1. These 3 uses Facebook advertising strategy encompasses three primary ad placement types: Single Image, Single Video, and Carousel Ads. 2. The sole Call to Action (CTA) employed across all their Facebook ads is "Shop Now," with a specific objective focused on driving conversions and sales. 3. All ad creatives are meticulously crafted to be detailed and vibrant, designed to captivate the attention of users. The aim is to not only encourage immediate purchases but also to entice users to visit the website. 4. This approach helps in accumulating valuable data on potential customers who have shown interest in their offerings, enabling them to retarget them in subsequent campaigns.
- 6. Kaya Skin Products Google Shopping Ads Kaya Products Listed on 3rd Party Websites & Running Google Shopping Ads
- 7. Kaya Skin Products Google Shopping Ads Google Shopping Ads Tab Google Shopping Merchant Listing
- 8. Kaya Skin Products Listed on Shopping Sites
- 9. Skin Products Google Ads Case Study 1. All 3 have listed all their products on Google Merchant Center that helps utilize all Google Ad Networks via Ads and Organic Search. 2. Product listed and posted their products on 3rd party e- commerce websites like Amazon, Flipkart, Netmeds etc. to use their audience for more sales. 3. They runs Google Shopping Ads, Amazon & Flipkart Ads to maximize their sales and revenue. 4. As I checked all their products listed have proper title tags, descriptions and image placement.
- 10. Kaya Skin Products Blog Content & Reviews Talking about Products on Reddit Forum Post & Submit Content on 3rd Party Blogs for Reviews Quora Posting with Google Featured Snippets Kaya Search Results on Google
- 11. Skin Products Blogs & Content Strategy All 3 of them uses blog and content strategy for their Skin Products involves a combination of informative, engaging, and visually appealing content. User-Generated Content: The have customers to share their success success stories and experiences with the products and share these stories on the blog to build trust and social proof. They use Quora, Reddit and other forums. Tips and Advice: Their Blog Offer skincare tips, advice, and insights which include information on seasonal skincare, lifestyle factors, and more. Video Tutorials: They post video tutorials on product usage, demonstrating the effectiveness of the products. Social Media Traffic: They Promote their blog content on social media media platforms to reach a wider audience and visually appealing images and catchy captions.
- 12. Kaya Skin Products on YouTube YouTube Shorts YouTube Videos
- 13. Skin Products YouTube Case Study Content Variety: Their channel employs both YouTube Shorts and YouTube long videos to cover a wide spectrum of skincare product-related topics. Educational Content: YouTube videos are used to educate viewers on product usage, benefits, and types, enhancing their understanding of the brand's offerings. User Testimonials: The incorporation of user testimonials within their content helps to establish credibility and trust among the audience. Promotions and Discounts: The channel effectively promotes discounts and special offers, attracting a larger viewership and potential customers. Website Traffic and Engagement: These content strategies contribute to increased website traffic and active user engagement, translating into potentially higher conversion rates. Trust-Building: The content strategy is strategically designed to build brand trust, a critical factor in the competitive skincare product market. Value-Centric Content: The content prioritizes delivering value to the audience, fostering subscriber retention and expansion of the brand's influence.
- 14. Skin Products Post on Instagram Mamaearth VLCC
- 15. Skin Products Instagram Case Study Instagram Audience: The brand utilizes Instagram to target a broad and diverse audience, reaching out with consistent and engaging daily posts. Website Traffic: The aim is to direct this engaged audience towards the brand's website, driving an increase in web traffic. Brand Trust: The constant and engaging social media presence helps in building trust and credibility within the dynamic world of social media. Reels Strategy: The brand leverages Instagram Reels, a feature known for its viral potential, to attract more followers and create greater brand awareness for their products and the associated benefits.
- 16. Skin Products on Website Catalog Mamaearth Product Catalog Landing Page
- 17. Skin Products on Website Catalog Kaya Product Catalog Landing Page
- 18. Skin Products on Website Catalog VLCC Product Catalog Landing Page
- 19. Website Product Catalog Case Study Clear and Organized Product Grid: Each of the three websites showcases a product landing page with a well-structured and visually appealing product grid. Improved User Navigation: The presence of this grid greatly enhances the user's ability to explore the product range seamlessly, making it easier for them to find what are looking for. Increased CTR: The aesthetically pleasing and user-friendly grid design has a direct impact on click-through rate (CTR), resulting in a notable increase in user interaction with the products. One Line Benefit: Each product is accompanied by concise, one or two-word descriptors beneath its image, providing users with an instant grasp of the product's benefits at a glance.
- 20. Sticky Cart Button with proper discount and offerings notification Hover mouse on image to play video Mamaearth Product Desktop Landing Page
- 21. The benefits of their products are thoughtfully listed and elegantly showcased, serving as a powerful attraction for users and driving higher levels of engagement. They have incorporated a "Buying Key Point Factors" (BKPF) section that serves as a valuable tool for users, facilitating a deeper comprehension of the product. This section covers essential details such as ingredients, usage instructions, and suitability, ultimately streamlining the conversion process.
- 22. FAQs (Frequently Asked Questions) about a product can significantly aid users in making informed purchasing decisions for several reasons and address common queries and concerns potential buyers may have. A well-structured FAQ section demonstrates the company's commitment to transparency and customer support, which can enhance trust and credibility. In summary, FAQs play a pivotal role in the customer's decision-making process by offering information, addressing concerns, and ultimately increasing the likelihood of a successful purchase.
- 23. Mamaearth Product Mobile Landing Page Sticky Add to Cart Button on Mobile with proper offering and discount details
- 24. Kaya Product Desktop Landing Page
- 25. Kaya Product Mobile Landing Page Sticky Add to Cart Button on Mobile with proper offering and discount details
- 26. VLCC Product Landing Page
- 27. VLCC Product Mobile Landing Page Sticky Add to Cart Button on Mobile with proper offering and discount details
- 28. Digital Marketing: Create a strong online presence through a well-designed website and engaging social media profiles. Utilize targeted advertising on platforms like Facebook, Instagram, and Google Ads to reach potential customers. Content Marketing: Produce high-quality blog posts, videos, and infographics that educate users about skincare and your products. Share user-generated content and testimonials to build trust Influencer Collaborations: Partner with skincare influencers to review and promote your products. Leverage their credibility to reach a wider audience. SEO (Search Engine Optimization): Optimize your website for search engines to improve visibility in organic search results. Use relevant keywords and create valuable, shareable content. E-commerce Platforms: List your products on popular e-commerce platforms like Amazon, Flipkart etc. Take advantage of their built-in audiences. Pachouli Luxe Marketing Strategy
- 29. Loyalty Programs: Implement a loyalty program to reward repeat customers and encourage brand loyalty. Customer Reviews and Ratings: Encourage satisfied customers to leave positive reviews and ratings. Display these on your website to build trust. Educational Webinars and Workshops: Host online events to educate users about skincare topics and your products. Offer exclusive discounts to attendees. Seasonal Promotions: Create special offers for holidays, seasons, or specific skincare needs (e.g., winter hydration or summer sun protection). Offline Promotion: Attend beauty and skincare trade shows and exhibitions to showcase your products. Collaborate with local beauty salons and spas for in-person promotion Pachouli Luxe Marketing Strategy
- 30. Thank You!