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The Business of Agile
Coaching:
The Post-COVID Story
Alicia McLain
John Eisenschmidt
#ACEWest July 31, 2023
https://businessofagilecoaching.com
About: ACE
 ACE London, Vienna
 ACE West
 ACE East
Community
Matters!
https://agilecoachingexchange.com
 2015-2020 - City-based in North America
 2020-2022 - Virtual
 2023-forward - ACE:West/ACE:East
 Why? Community for Agile Coaches
 Resources:
 Website / MeetUp
 Slack
The Agile Coaching Competency
Framework
9. The Business of Agile Coaching - Knowing more about things like certifications, insurance, getting business, etc
10. Coach/Leader/Servant - The leadership practices, principles and theories for success
THE BUSINESS OF AGILE COACHING:
THE POST-COVID STORY
Post your questions here: http://scrumblr.ca/ace-business-of-agile-coaching
Agenda
1.Build Your Business and Team - John
2.TOP 10 - The Small Business Health Check - Alicia
3.Certifications as an Independent Agile Coach - A&J
4.Q&A
#ACEWest | agilecoachingexchange.com | @agilecoachingex
Build Your
Business
and Team
 Technical Roles since 1998
 Leading Delivery since 2003
 Student of Leadership since 2005
 Entrepreneur since 2007
 Coaching Agile Teams since 2008
 Certified ICF Coach since 2010
 Closed 1st business / started 2nd in 2017
 Certified: ICF Associate Certified Coach (ACC) and Mentor Coach, Strozzi
Institute Somatic Coach (SISC), Scaled Agile Program Consultant (SPC), Project
Management Professional (PMP速), ScrumMaster速 (CSM) and Scrum
Professional速 (CSP-SM), ICAgile Professional Agile Coach (ICP-ACC)
 Accredited: LEGO速 SERIOUS PLAY速 (LSP), Training From the Back of the
Room (TBR), Organization and Relationship Systems Coaching (ORSC), Thought
Field Therapy - Causal Diagnosis (TFT-DX)
John Eisenschmidt
http://linkedin.com/in/johneisenschmidt/
1st Order Needs: Ability to Operate
#ACEWest | agilecoachingexchange.com | @agilecoachingex
Tip: Keep Business and
Personal Finances separate
2nd Order Needs: Minimize Liability
#ACEWest | agilecoachingexchange.com | @agilecoachingex
Tip: You will want sufficient
coverage, but if Personal is less
expensive than Business (e.g. Auto),
dont overpay. Never over-buy.
3rd Order Needs: Maximize Opportunity Costs
Tip: Use services like
Upwork and Fiverr to
hire experts when you
need them
#ACEWest | agilecoachingexchange.com | @agilecoachingex
TOP 10
The Small
Business Health
Check
YT - http://bit.ly/SBHC2020
Alicia has over 20 years of experience in
the technology industry. Her focus is on
coaching individuals, teams and
organizations through change and
transformation. Her specialty is with
organizations looking to increase business
and leadership agility. She has a keen eye
for organizational systems and is
passionate about using Agile practices to
build high performing teams and
organizations. Alicia is an
Executive/leadership coach and a Wiley
Authorized partner for the Everything
DiSC integrated suite of leadership
assessments.
CPC, PMP速, Wiley DiSC
Alicia McLain - @AgileLeaderSD
If at first, you dont succeed..
#ACEWest | agilecoachingexchange.com | @agilecoachingex
#ACEWest | agilecoachingexchange.com | @agilecoachingex
The TOP 10  Small Business Health Check
#1 Know Your Numbers
#2 Workspace
#3 Do The Work
#4 Plan Your Work
#5 Set Aside .3
#6 Plan Your Income
#7 Get a Coach
#8 Barter Like A Boss
#9 Give Something Away
#10 Attitude of Gratitude
#11
BONUS
#ACEWest | agilecoachingexchange.com | @agilecoachingex
01
02
04
03
Format, Structure
My Take
(Experience Report)
Interviews with Colleagues,
Peers, Professionals (Same
Thumbnail)
VIDEO Description, Links,
References, Tools
#ACEWest | agilecoachingexchange.com | @agilecoachingex
#1 Know Your
Numbers
#2 Workspace
#3 Do The Work
#4 Plan Your
Work
#5 Set Aside .3
#6 Plan Your
Income
#7 Get a Coach
#8 Barter Like A
Boss
#9 Give
Something Away
#10 Attitude of
Gratitude
#11 
Partnerships!
#11
BONUS
Summary
Certifications
 Demonstrate minimum competency
 Range from Stayed alive in training to Years of experience
 Code of Ethics may not exist, be bolted-on, or be foundational
 As a new Practitioner - may be a barrier to entry
 As an independent Agile Coach - except for specific engagements,
your clients may not ask/care
 As a member of this community, we may hold different perspectives
 Consider mapping your current/aspirational certs onto the Agile
Coaching Competency Framework (example to follow)
 Certifications are not your professional identity:
 John Eisenschmidt PMP, CSM, CSP, ICP-ACC, ACC, SISC, LSP
2023-07 Business of Agile Coaching - FINAL.pdf
Certs./Quals./Exp. Overlaid on Agile Coaching Competencies
http://scrumblr.ca/ace-business-of-agile-coaching
Thank You!
Tell us: How
was this for
you?
https://bit.ly/ACE-retro

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2023-07 Business of Agile Coaching - FINAL.pdf

  • 1. The Business of Agile Coaching: The Post-COVID Story Alicia McLain John Eisenschmidt #ACEWest July 31, 2023 https://businessofagilecoaching.com
  • 2. About: ACE ACE London, Vienna ACE West ACE East Community Matters! https://agilecoachingexchange.com 2015-2020 - City-based in North America 2020-2022 - Virtual 2023-forward - ACE:West/ACE:East Why? Community for Agile Coaches Resources: Website / MeetUp Slack
  • 3. The Agile Coaching Competency Framework 9. The Business of Agile Coaching - Knowing more about things like certifications, insurance, getting business, etc 10. Coach/Leader/Servant - The leadership practices, principles and theories for success
  • 4. THE BUSINESS OF AGILE COACHING: THE POST-COVID STORY Post your questions here: http://scrumblr.ca/ace-business-of-agile-coaching
  • 5. Agenda 1.Build Your Business and Team - John 2.TOP 10 - The Small Business Health Check - Alicia 3.Certifications as an Independent Agile Coach - A&J 4.Q&A #ACEWest | agilecoachingexchange.com | @agilecoachingex
  • 6. Build Your Business and Team Technical Roles since 1998 Leading Delivery since 2003 Student of Leadership since 2005 Entrepreneur since 2007 Coaching Agile Teams since 2008 Certified ICF Coach since 2010 Closed 1st business / started 2nd in 2017 Certified: ICF Associate Certified Coach (ACC) and Mentor Coach, Strozzi Institute Somatic Coach (SISC), Scaled Agile Program Consultant (SPC), Project Management Professional (PMP速), ScrumMaster速 (CSM) and Scrum Professional速 (CSP-SM), ICAgile Professional Agile Coach (ICP-ACC) Accredited: LEGO速 SERIOUS PLAY速 (LSP), Training From the Back of the Room (TBR), Organization and Relationship Systems Coaching (ORSC), Thought Field Therapy - Causal Diagnosis (TFT-DX) John Eisenschmidt http://linkedin.com/in/johneisenschmidt/
  • 7. 1st Order Needs: Ability to Operate #ACEWest | agilecoachingexchange.com | @agilecoachingex Tip: Keep Business and Personal Finances separate
  • 8. 2nd Order Needs: Minimize Liability #ACEWest | agilecoachingexchange.com | @agilecoachingex Tip: You will want sufficient coverage, but if Personal is less expensive than Business (e.g. Auto), dont overpay. Never over-buy.
  • 9. 3rd Order Needs: Maximize Opportunity Costs Tip: Use services like Upwork and Fiverr to hire experts when you need them #ACEWest | agilecoachingexchange.com | @agilecoachingex
  • 10. TOP 10 The Small Business Health Check YT - http://bit.ly/SBHC2020 Alicia has over 20 years of experience in the technology industry. Her focus is on coaching individuals, teams and organizations through change and transformation. Her specialty is with organizations looking to increase business and leadership agility. She has a keen eye for organizational systems and is passionate about using Agile practices to build high performing teams and organizations. Alicia is an Executive/leadership coach and a Wiley Authorized partner for the Everything DiSC integrated suite of leadership assessments. CPC, PMP速, Wiley DiSC Alicia McLain - @AgileLeaderSD
  • 11. If at first, you dont succeed.. #ACEWest | agilecoachingexchange.com | @agilecoachingex
  • 13. The TOP 10 Small Business Health Check #1 Know Your Numbers #2 Workspace #3 Do The Work #4 Plan Your Work #5 Set Aside .3 #6 Plan Your Income #7 Get a Coach #8 Barter Like A Boss #9 Give Something Away #10 Attitude of Gratitude #11 BONUS #ACEWest | agilecoachingexchange.com | @agilecoachingex
  • 14. 01 02 04 03 Format, Structure My Take (Experience Report) Interviews with Colleagues, Peers, Professionals (Same Thumbnail) VIDEO Description, Links, References, Tools #ACEWest | agilecoachingexchange.com | @agilecoachingex
  • 17. #3 Do The Work
  • 21. #7 Get a Coach
  • 22. #8 Barter Like A Boss
  • 27. Certifications Demonstrate minimum competency Range from Stayed alive in training to Years of experience Code of Ethics may not exist, be bolted-on, or be foundational As a new Practitioner - may be a barrier to entry As an independent Agile Coach - except for specific engagements, your clients may not ask/care As a member of this community, we may hold different perspectives Consider mapping your current/aspirational certs onto the Agile Coaching Competency Framework (example to follow) Certifications are not your professional identity: John Eisenschmidt PMP, CSM, CSP, ICP-ACC, ACC, SISC, LSP
  • 29. Certs./Quals./Exp. Overlaid on Agile Coaching Competencies
  • 31. Thank You! Tell us: How was this for you? https://bit.ly/ACE-retro