This document discusses a new online shopping platform called Fashinating. [1] It aggregates fashion items from 60 online shops, both Greek and international. [2] Fashinating generates revenue through affiliate sales, plugins on fashion sites, and market research contracts with fashion houses. [3] The platform currently features over 130,000 items, receives 100,000 monthly visits, and has secured funding and partnerships to continue expanding its catalog of brands and shopping options.