Initial Ideas and Secondary Research
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This document contains two ideas for media campaigns. The first idea is about portraying women in the media. It suggests focusing on young girls posting explicit photos online and how certain media outlets portray female artists in a provocative way. The target audience would be 16-24 year old females concerned about this issue as well as feminists. The second idea is about whether teenagers should be allowed to get tattoos. It notes the rise in underage tattooing and how tattoo removal has increased due to employment reasons. Tattoo parlors, youth clubs and schools would be companies to contact for the campaign. The target audience would be males and females aged 16-23 who think tattoos could negatively impact job opportunities.
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Edward Bernays
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Who was Edward Bernays?
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He claimed the public was essentially reactive
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How did he deal with the masses?
Used sociology, psychology and economics and applied them to the messages and methods
He saw the PR expert as an applied social scientist educated to use an understanding of these three fields to influence and direct public attitudes (in a democratic society!)
How did he deal with the masses?
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in a democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
Edward Bernays
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RUNNING HEAD: CULTURAL WORK
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Student Name:Saul Gallegos
Date: 03/26/22
Given the cultural work you have selected in Module Two, take time to work on the following:
1. Thinking of the work selected, explore how acts of creative expression impact, and are impacted by, the people and situations surrounding them.
For the cultural work paper, I carefully chosen the monument, name The Statue of Liberty. Now, the question that chiefly comes to mind is how did the particular statue come to be and why was it even made? Originally, the Statue of Liberty planned for the canals of Suez in Egypt. The late Frederic Bartholdi goes to see Eygpt and was fascinated by the proposal of their pyramids and sphinxes use. He successfully formed the design in the slave form for the canal entrance but the Egyptians did not like the idea so he fetched the idea to Edouard de Laboulaye.
Laboulaye very well enjoyed the idea and inclined it to the Americans and took a very long
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2. State questions about the relationship between culture and expression.
What makes one to arrive at the choice of clothing for the Statue of Liberty?
How did the Americans feel about this monument when it was taken to them?
Was the statue formerly a black woman?
3. State questions about your values and how they are shaped by the expression of others.
What stories have rooted my values and statue worldview?
What is the standing of the Liberty location?
4. Determine how you would go about answering the questions posed.
For this, I will give a start to my research by exploitation of all the sources of the Shapiro Library. Then, it has to continue my research to discover stories in the New York Times on the subject of liberty.
References
Eggers, D. (2017). Her Right Foot. Chronicle Books.
Henry Jenkins
Convergence Culture
Where Old and New Media Collide
Updated and with a New Afterword
New York University Press New York and London
NEW YORK UNIVERSITY PRESS
New York and London
www.ny upress.org
息 2006 by New York University
All rights reserved
First published in paperback in 2008.
Library of Congress Cataloging-in-Publication Data
Jenkins, Henry, 1958-
Convergence culture : where old and new media collide I Henry Jenkins.
p. em.
Includes bibliographical references and index.
ISBN-13: 978-0-8147-4281-5 (cloth: alk. paper)
ISBN-10: 0-8147-4281-5 (cloth : alk. paper)
ISBN-13: 978-0-8147-4295-2 (pbk.: alk. paper)
ISBN-10: 0-8147-4295-5 (pbk. : alk. paper)
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Case Study:
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Who was Edward Bernays?
Born in Vienna in 1891, distant nephew of Sigmund Freud
His approach to public relations was to use symbols and the mass media to engineer consent
He claimed the public was essentially reactive
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What did he believe?
This emerging new social strata needed to be controlled and led.
He believed in a completely hierarchical view of society: the intelligent few have been charged with the responsibility of contemplating and influencing the tide of history and of dealing with the masses.
How did he deal with the masses?
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How did he deal with the masses?
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Edward Bernays
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For Bernays, PR was about creating and projecting credible renditions of reality itself.
He called news any overt act which stands out of the routine.
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Edward Bernays
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Edward Bernays
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Edward Bernays
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Cultural Work 1
RUNNING HEAD: CULTURAL WORK
Cultural Work
Student Name:Saul Gallegos
Date: 03/26/22
Given the cultural work you have selected in Module Two, take time to work on the following:
1. Thinking of the work selected, explore how acts of creative expression impact, and are impacted by, the people and situations surrounding them.
For the cultural work paper, I carefully chosen the monument, name The Statue of Liberty. Now, the question that chiefly comes to mind is how did the particular statue come to be and why was it even made? Originally, the Statue of Liberty planned for the canals of Suez in Egypt. The late Frederic Bartholdi goes to see Eygpt and was fascinated by the proposal of their pyramids and sphinxes use. He successfully formed the design in the slave form for the canal entrance but the Egyptians did not like the idea so he fetched the idea to Edouard de Laboulaye.
Laboulaye very well enjoyed the idea and inclined it to the Americans and took a very long
while for them to get used to the same. Nowadays, the Statue of Liberty has a much dissimilar meaning to people. Even, people find it as a symbol of hope and strength. Some people get this heartfelt feeling of welcome home. Moreover, the statue has many diverse meanings to people around the world (Eggers, 2017).
2. State questions about the relationship between culture and expression.
What makes one to arrive at the choice of clothing for the Statue of Liberty?
How did the Americans feel about this monument when it was taken to them?
Was the statue formerly a black woman?
3. State questions about your values and how they are shaped by the expression of others.
What stories have rooted my values and statue worldview?
What is the standing of the Liberty location?
4. Determine how you would go about answering the questions posed.
For this, I will give a start to my research by exploitation of all the sources of the Shapiro Library. Then, it has to continue my research to discover stories in the New York Times on the subject of liberty.
References
Eggers, D. (2017). Her Right Foot. Chronicle Books.
Henry Jenkins
Convergence Culture
Where Old and New Media Collide
Updated and with a New Afterword
New York University Press New York and London
NEW YORK UNIVERSITY PRESS
New York and London
www.ny upress.org
息 2006 by New York University
All rights reserved
First published in paperback in 2008.
Library of Congress Cataloging-in-Publication Data
Jenkins, Henry, 1958-
Convergence culture : where old and new media collide I Henry Jenkins.
p. em.
Includes bibliographical references and index.
ISBN-13: 978-0-8147-4281-5 (cloth: alk. paper)
ISBN-10: 0-8147-4281-5 (cloth : alk. paper)
ISBN-13: 978-0-8147-4295-2 (pbk.: alk. paper)
ISBN-10: 0-8147-4295-5 (pbk. : alk. paper)
1. Mass media and culture-United States. 2. Popular culture-United States.
I. Title.
P94.65.U6J46 2006
302.230973--dc22 2006007358
New York Universi ...2. Idea Development
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The document provides details on the development of a feminist magazine fanzine. It includes proposed sections such as a colour scheme, font choices, quotes, and layout designs. Sample pages show definitions of feminism, articles on early feminist movements and current issues, and proposed interviews. The creator aims to represent feminism as always changing through the use of pastel colours. Overall, the document outlines initial plans for creating a fanzine celebrating feminism through quotes, articles, illustrations and interviews.Muckrakers Walkaround 10/2015
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The document provides biographical information on American reformer and suffragist Frances Willard. It states that Willard became president of the Woman's Christian Temperance Union in 1879 and remained president for 19 years. Under her leadership, the WCTU lobbied Congress and petitioned for laws promoting women's rights. Willard played an instrumental role in the passage of the 18th and 19th Amendments, prohibiting alcohol and granting women the right to vote. Her vision also expanded to include issues like education, workers' rights, and public health.Student Protest Movement - Part 2
Student Protest Movement - Part 2RCB78
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The document provides background information on the student protest movement of the 1960s. It discusses key events, organizations, and issues that students protested including:
- The Students for a Democratic Society (SDS) which advocated for greater student involvement in university governance.
- Protests against the Vietnam War as many students were drafted to fight. Opposition grew due to the rising death toll and US military tactics.
- Support for the Civil Rights Movement through freedom rides, marches, and sit-ins to end racial discrimination and segregation.
- The developing hippie counterculture that rejected mainstream values and advocated for free love, art, music and drug experimentation.
The document provides context onElliot powerpoint
Elliot powerpointAndrew Isles
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Hippie fashion in the late 1960s was characterized by bright colors, bell bottom jeans, tie dye fabrics, and floral accessories. It emphasized peace, anti-war sentiments, and individualism rather than conforming to traditional styles. Iconic British designer Mary Quant exemplified this trend in the 1960s by popularizing the miniskirt and creating unisex, pop art-inspired fashions that influenced youth culture. Her streamlined designs from the era captured the revolutionary spirit of change and women's empowerment during that time. Contemporary designer Nicole Richie has been influenced by hippie styles and tries to recreate elements of it with hanging accessories, flowers, and earth tones in her clothing line House of Harlow 1960C:\fakepath\elliot powerpoint
C:\fakepath\elliot powerpointAndrew Isles
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Hippie fashion in the late 1960s was characterized by bright colors, bell bottom jeans, tie dye fabrics, and floral accessories. It emphasized peace, anti-war sentiments, and individualism rather than conforming to traditional styles. Iconic British designer Mary Quant exemplified this trend in the 1960s by popularizing the miniskirt and creating unisex, pop art-inspired designs that reflected the era's social revolution and push for women's empowerment. Contemporary designer Nicole Richie has been influenced by hippie styles and aims to recreate elements of it through her bohemian-inspired House of Harlow 1960 line.Feminism and Three Waves
Feminism and Three WavesZia ullah
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Here you will find;
Feminism and Three-Waves
Background
Work and Women
First Wave
Second Wave
Third Wave
Feminism and Modern World
Conclusion
Radical feminism thought was described as the concern with sex equality and the advancement of equal treatment for people, the introduction of these concerns through hypothesis or practice, and the idea that people are valued more for their contributions to society than for their natural or sexual attributes or occupations.Fern disney a2 media health check
Fern disney a2 media health checkFernDisney
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1) The media shapes events through the biases and values of editors, which can lead to unfair representations of Islam in a post-9/11 context. As the most widely read newspaper in the UK, The Sun newspaper has published misleading statistics and stories that reinforce negative stereotypes of Muslims.
2) For example, The Sun reported that "1 in 5 Brit Muslims' sympathy for jihadi", but the actual survey found only 4% had sympathy for those going to Syria, and 15% had some sympathy. By conflating these groups, the article twisted the facts.
3) The biased mediation of Islam through events like terrorist attacks can encourage Islamophobia by falsely implying all Muslims condone violenceA history of the miniskirt
A history of the miniskirtJoanneb Barnes
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The document provides a history of the miniskirt from ancient times to the present. It describes how the miniskirt emerged as a symbol of the cultural revolution of the 1960s, popularized by designers Mary Quant in England and Andr辿 Courr竪ges in France. Though initially seen as liberating women's fashion, it later became exploited and helped popularize dieting trends. The miniskirt declined in the early 1970s but was revived by punk fashion and later incorporated into powerful business attire. It remains a controversial fashion globally and continues to be reinvented today in various short styles.Worksheet 1_Human Rights.pdf
Worksheet 1_Human Rights.pdfTassos Karampinis
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The Museum of London exhibition focuses on the corporate identity and advanced marketing strategies of the Women's Social and Political Union (WSPU), a leading British suffrage organization in the early 20th century. The WSPU adopted a color scheme of purple, white and green and used it to sell merchandise and spread their message nationwide. They also raised funds through newspaper sales and large exhibitions. The Museum exhibition displays artifacts like banners and merchandise to convey how progressive the suffragettes were in campaigning for women's right to vote.Tabloid newspaper
Tabloid newspaper TanleenKaurGrewal
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The document discusses the history and ownership models of tabloid newspapers in the UK. It explains that press barons in the late 19th/early 20th century controlled widely circulated newspapers. The first tabloids were published between 1890-1920, with the Daily Express and Daily Mirror being the most popular in the 1930s. Tabloid ownership transitioned to chain ownership models between the 1920s-1930s, with five big chains consolidating regional papers. The Daily Express under Lord Beaverbrook aimed to encourage appeasement policies and calm tensions in the late 1930s. The "fourth estate" refers to the press and journalism profession having political influence. Both the Daily Express and Daily Mail are right-wing conservative newspapers focused on topicsFeminism and non femininsim
Feminism and non femininsimYumna Qaiser
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Feminism aims to establish equal political, economic, and social rights for women. There have been three waves of feminism. The first wave in the 19th century focused on rights like property ownership and suffrage. The second wave in the 1960s-70s aimed to raise awareness of sexism and patriarchy and achieved abortion rights and battered women's shelters. The third wave from the 1990s responded to criticisms of the second wave and centered issues of sexuality and identity. Non-feminism opposes some or all forms of feminism and believes it has led to issues like increased single motherhood and abortion. Major anti-feminist groups include Concerned Women for America and the Independent Women's Forum.More from lula_ali (7)
Lighting tech
Lighting techlula_ali
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This document discusses different lighting techniques:
Backlighting uses lights positioned behind a subject to create silhouettes. Low-key lighting uses minimal lighting to create shadows and heighten a sense of alienation. Under-lighting positions a single light underneath a subject, often used to create a tense atmosphere in horror genres. Top lighting secures one or more lights above a subject to eliminate shadows from key lighting and simulate a sunny environment. For each technique, the document addresses number of lights used, their positioning, and important safety considerations.Uniformity PITCH: DOES IT REALLY MATTER?
Uniformity PITCH: DOES IT REALLY MATTER?lula_ali
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The document discusses school uniforms in the UK and their purpose. It notes that unlike the US, most UK schools are private or enforce uniforms to keep students on an even level. Reasons for uniforms include looking smart, not spending time choosing outfits, and not showing economic status. It also notes uniforms improve discipline and performance by eliminating distractions and saving parents money. However, disadvantages include lack of individual expression and pre-judging based on school logo. The document proposes creating a video about whether uniforms are really necessary based on public opinion, focusing on the question "Does it really matter?". It includes a storyboard outlining segments with an introduction, teacher interview, and vox pops on the topic.Synergy of Rihanna
Synergy of Rihannalula_ali
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Rihanna is a R&B and pop artist signed to Def Jam Recordings, a subsidiary of Universal Music Group. She has released 7 albums and primarily targets girls aged 17-19, as well as Black and white audiences, with her music and fashion. Rihanna has become known as a fashion chameleon and is currently an ambassador for clothing store River Island and makeup brand M.A.C. She also has four fragrances and was listed by Forbes as the 13th most powerful celebrity.Warp Records and Flying Lotus Research
Warp Records and Flying Lotus Researchlula_ali
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Warp Records is an independent British record label founded in Sheffield in 1989 that is known for discovering enduring electronic music artists. It was founded by Steve Beckett and the late Rob Mitchell based on their experience working at a record shop. The label helped launch the careers of many influential electronic music artists and also created a film branch called Warp Films.Continuity Techniques - Media
Continuity Techniques - Medialula_ali
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The document discusses continuity techniques in film editing, including the 180-degree rule, shot reverse shot, and match-on-action. The 180-degree rule maintains the same spatial relationship between two characters in a scene. Shot reverse shot cuts between two characters looking at each other to imply a conversation. Match-on-action matches shots that continue the same action to create a sense of continuity for the viewer. Examples show how match-on-action can portray a character jumping across something in mid-air from different camera angles while maintaining the continuous action.Sony 
Sony lula_ali
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Sony Music Entertainment is the second largest global recorded music company. It owns several successful subsidiary labels including Columbia Records, RCA Records, Epic Records, and Arista Nashville. These labels represent major mainstream artists across many genres including pop, rock, R&B, and country. Sony Music appeals to a wide audience by signing artists with varying styles that attract different age groups. The biggest labels under Sony are home to some of the most talked about mainstream artists and allow these artists to adapt to new music trends to stay relevant and widen their audiences. As one of the major music labels, Sony Music produces globally popular genres and signs established artists known worldwide in order to remain competitive within the industry.Lighting workshop template
Lighting workshop templatelula_ali
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This document outlines an activity for learning about different lighting techniques. Students are instructed to screengrab examples of various lighting effects from video clips, note how many lights were used to create each effect and where they were positioned, consider relevant health and safety points, and state where each lighting technique may typically be used and how it helps set the mood or atmosphere. The activity concludes with instructions for homework assignments to demonstrate understanding of lighting techniques.Recently uploaded (20)
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The cryptocurrency sector worldwide has undergone significant transformation with increasing adoption and acceptance. It is one of the emerging sectors converting cash treasuries into digital currencies. In UAE too, people are heavily being drawn towards investing in cryptocurrencies like Bitcoin. In fact, it is among the top investment opportunities in Dubai in 2025. You can find some of the best crypto wallet in UAE, offering safe and efficient platforms for storing, managing, and even trading digital assets.
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March 2025 PDAC IMPACT Silver presentation Get Lifetime Access to Premium AI Models with AI IntelliKit's One-Time Purchase
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Imagine a tool that brings all the top AI models such as ChatGPT 4.0, Claude, Gemini Pro, LLaMA, Midjourney, and many more under one roof. Thats exactly what AI IntelliKit does. Designed to replace expensive subscriptions, this toolbox lets you access premium AI tools from a single, user-friendly dashboard. You no longer need to juggle between multiple platforms or pay recurring fees.
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Advancing North America's Next Major Silver & Critical Minerals District
Western Alaska Minerals is unveiling a prolific 8-km mineral corridor with its two stand-alone deposits. Anchored by the high-grade silver deposit at Waterpump Creek and the historic Illinois Creek mine, our 100% owned carbonate replacement deposit reveals untapped potential across an expansive exploration landscape.
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Ross Chayka: AI in Business: Quo Vadis? (UA)Lviv Startup Club
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Kyiv AI & BigData Day 2025
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Presentaci坦n Corporativa en ingl辿s 2025
SWOT Analysis: Boutique Consulting Firms in 2025 
SWOT Analysis: Boutique Consulting Firms in 2025 Alexander Simon
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In an era defined by Consulting 5.0, boutique consulting firmspositioned in the Blue Oceanface both unprecedented opportunities and critical challenges.
Their strengths lie in specialization, agility, and client-centricity, making them key players in delivering high-value, tailored insights. However, limited scale, regulatory constraints, and rising AI-driven competition present significant barriers to growth.
This SWOT analysis explores the internal and external forces shaping the future of boutique consultancies. Unlike Black Ocean firms, which grapple with the innovators dilemma, boutiques have the advantage of flexibility and speedbut to fully harness Consulting 5.0, they must form strategic alliances with tech firms, PE-backed networks, and expert collectives.
Key Insights:
Strengths: Agility, deep expertise, and productized offerings
鏝 Weaknesses: Brand visibility, reliance on key personnel
Opportunities: AI, Web3, and strategic partnerships
Threats: Automation, price competition, regulatory challenges
Strategic Imperatives for Boutique Firms:
Leverage AI & emerging tech to augment consulting services
Build strategic alliances to access resources & scale solutions
Strengthen regulatory & compliance expertise to compete in high-value markets
Shift from transactional to long-term partnerships for client retention
As Consulting 5.0 reshapes the industry, boutique consultancies must act now to differentiate themselves and secure their future in a rapidly evolving landscape.
What do you think? Can boutique firms unlock Consulting 5.0 before Black Ocean giants do?The Ultimate Startup Guide for First-Time Entrepreneurs by Experienced Entrep...
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This guide offers practical insights and actionable steps to help new entrepreneurs launch and grow their businesses successfully.Why AI is Needed Procurement and Supply Chains
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This presentation was delivered to a mixed sector industrial audience to provide a balanced view of why AI is necessary in many working environments, and further, how it can advantage the individual and organisation. It also dispels the widely held (media) view that AI will destroy jobs and displace people on a socially damaging scale. The really serious threat scenarios actually remain the domain of human players, and not as depicted by some Hollywood dystopian machines take over nightmare!
Primarily seeing AI as a downsizing opportunity is to miss the key point: by empowering employees it is the biggest growth agent!
The nonsensical nature of AI v human supremacy arguments also distract from the symbiotic relationships we are forging. This is especially evident when confronted by complexity beyond our natural abilities. For example: procurement and supply chains may now see >>60 independent variables (features and parameters) with many requiring real time control. Humans can typically cope with 5 - 7, whilst our mathematical framework fails at 5. This primal limiter also compounds the risks involved in designing for:
optimisation v brittleness v resilience
In this context, the digitisation process is largely regarded as an event instead of a continuum and this greatly exacerbates the risks involved. This is illustrated against the backdrop of several past tech-revolutions and the changes they invoked. Two ongoing revolutions are also included with projections for likely futures/outcomes.
The closing remarks remind the audience of just one observation that we all need to keep in mind:
Things that think want to link
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Things that link want to think2025-02 Design thinking presentation.pdf
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際際滷s presented at the Cambridge Product Management Network meeting, 26 February 2025 Siddhartha Bank Navigating_Nepals_Financial_Challenges.pptx
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This PowerPoint presentation provides an overview of Nepals current financial challenges and highlights how Siddhartha Bank supports individuals and businesses. It covers key issues such as inflation and limited credit access while showcasing the banks solutions, including loan options, savings plans, digital banking services, and customer support. The slides are designed with concise points for clear and effective communication.Real Illuminati agent in Kampala Uganda +256789951901/0701593598
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Initial Ideas and Secondary Research
- 1. Idea Development 3 Portrayal of women in the Media Idea Where did this idea come from? What facts and figures can you find to support this idea What companies would be helpful to contact/rese arch How will this idea meet the brief? Who will this idea appeal to? Target audience Portrayal of Women in the Media I got this idea from websites such as The Mirror and Daily Mail that were posting articles about female artists such as Miley Cyrus and Beyonces provocative dancing. In the 1930's the paper frequently published anti-Jewish stories in a manner that reflected events in mainland Europe, and specifically Germany. In 1936, the paper reported that Oswald Moseley's British Fascist Party were going to conduct a march and demonstration through an area of East London where many Jewish families lived. The 'Mails' infamous headline was 'Hurrah For The Blackshirts Daily Mail There has been recent campaign focusing on young girls posting explicit photographs of themselves through social networks such as Facebook, Instagram and Twitter. 16 24 Females who are against the portrayal of women in Media. Also feminist who believe in the rights of women. The Sun
- 3. Idea Where did this idea come from? There has been a rise in Should teenagers teenagers be getting tattoos allowed to illegally. This has get tattoos? continued to increase over the years yet there has been no retribution to stop this. What facts and figures can you find to support this idea What companies would be helpful to contact/research How will this idea meet the brief? Who will this idea appeal to? Target audience According to the Patients Guide, a website comprised of 25 niche publications dedicated to skin care, laser tattoo removal has increased 32 per cent in the past year alone, with as many as 40 per cent of clients citing employment as a main reason for the treatment. Tattoo parlors A 2010 Pew Research study found that nearly 40 percent of young people between the ages of 18 and 29 have tattoos, and of those, half have two to five tattoos. This will appeal to both males and females towards the ages of 16 to 23. Many young people would agree that tattoos could possibly ruin job opportunities. Youth Clubs School/Colleg es