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NEGOTIATION STRATEGIES
COMPETITIVE & COOPERATIVE STRATEGIES
Cooperative-
Compromising
Cooperative
 win win
Competitive -
Cooperative
Competitive 
Adversarial
COOPERATIVE - COMPROMISING
Have propensity for finding compromises required both sides to
move further
Promote to meet the middle point or shared gain/ shared pain
May pursue win-win situation. But may spend lot of energy in
finding the solution
Carried out in egalitarian culture (Sweden, Norvey, Finland, etc),
where people dont want to bargain
COOPERATIVE- WIN WIN
This style unit the parties in the problem solving mission, which maximise value of deal for
both parties.
Negotiations are most productive if offers and their benefits to both sides are clearly
explained. Keep in mind that non-tangible benefits such as gains in status or prestige can
play a big role, too.
Negotiations are most productive if offers and their benefits to both sides are clearly
explained.
This style is preferred by people in many other countries, for instance most in Western
and Central Europe, India, Japan, as well as in Latin American countries such as Argentina
or Venezuela
COMPETITIVE - COOPERATIVE
Remain calm, refuse extreme offers, and insist on reciprocity of all
concessions when dealing with such negotiators.
Competitive-cooperative negotiation styles dominate in Asian
countries like China, South Korea, or Pakistan, in the Middle East and
many countries around the Mediterranean Sea, in Eastern Europe,
and in places in Latin America such as Brazil.
COMPETITIVE-ADVERSARIAL
These are people who believe that a good deal requires fighting it out. They
may use all kinds of pressure and aggression tactics, such as anger, warnings,
threats, or walkouts.
Some of them are even convinced that deals that were reached without strong
conflict are not likely to last long.
Proponents of this style are primarily found in Russia, Ukraine, and a few other
former East Bloc countries.
With a competitive-adversarial negotiator, it is vital to remain firm and
persistent, to avoid being intimidated, never to take anything personally, and to
remain constructive without giving in to any pressures.
TACTICS OF NEGOTIATION
Forbearance
Silence
Surprise
Fait Accompli
Apparent Withdrawal
Reversal
Probing/ Testing
Setting limits
Feinting
Association
Disassociation
Crosswords
Blanket
Randomizing
Bracketing
Salami
Quick close
COMPARISON OF DIFFERENT NEGOTIATION STYLES
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3. negotiation strategies

  • 2. COMPETITIVE & COOPERATIVE STRATEGIES Cooperative- Compromising Cooperative win win Competitive - Cooperative Competitive Adversarial
  • 3. COOPERATIVE - COMPROMISING Have propensity for finding compromises required both sides to move further Promote to meet the middle point or shared gain/ shared pain May pursue win-win situation. But may spend lot of energy in finding the solution Carried out in egalitarian culture (Sweden, Norvey, Finland, etc), where people dont want to bargain
  • 4. COOPERATIVE- WIN WIN This style unit the parties in the problem solving mission, which maximise value of deal for both parties. Negotiations are most productive if offers and their benefits to both sides are clearly explained. Keep in mind that non-tangible benefits such as gains in status or prestige can play a big role, too. Negotiations are most productive if offers and their benefits to both sides are clearly explained. This style is preferred by people in many other countries, for instance most in Western and Central Europe, India, Japan, as well as in Latin American countries such as Argentina or Venezuela
  • 5. COMPETITIVE - COOPERATIVE Remain calm, refuse extreme offers, and insist on reciprocity of all concessions when dealing with such negotiators. Competitive-cooperative negotiation styles dominate in Asian countries like China, South Korea, or Pakistan, in the Middle East and many countries around the Mediterranean Sea, in Eastern Europe, and in places in Latin America such as Brazil.
  • 6. COMPETITIVE-ADVERSARIAL These are people who believe that a good deal requires fighting it out. They may use all kinds of pressure and aggression tactics, such as anger, warnings, threats, or walkouts. Some of them are even convinced that deals that were reached without strong conflict are not likely to last long. Proponents of this style are primarily found in Russia, Ukraine, and a few other former East Bloc countries. With a competitive-adversarial negotiator, it is vital to remain firm and persistent, to avoid being intimidated, never to take anything personally, and to remain constructive without giving in to any pressures.
  • 7. TACTICS OF NEGOTIATION Forbearance Silence Surprise Fait Accompli Apparent Withdrawal Reversal Probing/ Testing Setting limits Feinting Association Disassociation Crosswords Blanket Randomizing Bracketing Salami Quick close
  • 8. COMPARISON OF DIFFERENT NEGOTIATION STYLES