際際滷

際際滷Share a Scribd company logo
33 Point Hotel Online Marketing Winter Checklist
1
Check the 'signatures' of all the E mail Accounts in use in the property and ensure you have
a standardised signature with a link to Website, FaceBook Account, Twitter Account and a
link to your Special Offers.
2 Get control of your 'Google Places' account, review the content ie Location and Images
3
Set up a clearly marked folder on the network where property images are stored and
available for use.
4
Ensure you have access to your Google Analytics Account and have an automatic monthly
e mail report set up.
5 Get control of the Hotels TripAdvisor Listing, ensure it is uptodate.
6 Decide if you can justify a Google Adowrds Campaign, if yes set up.
Social Media
7 Have your Booking Engine embedded intro your FaceBook account
8 Get the FaceBook 'like' button embedded into the website
9
Learn how to change the profile image of the FaceBook Account, update regularly ie to suit
the seasons and events
10
Check that you have control over the website content, prepare images to change over the
year to suit seasons or events (ie Winter, Summer, Valentines Day, Halloween etc)
11 Link yur FaceBook account to your Twitter Account
12 Ensure you have a SEO Friendly FaceBook username (short URL)
13
Identify other staff in the hotel who might be willing to update the Hotel FaceBook page, give
them training and 'Administrator Access' to the FaceBook Fanpage (ie Restaurant Manager)
14 Trial at least for 3 months FaceBooks Pay Per Click Advertising
Website and Booking Engine
15
Embed some form of instant messaging into your website ie Skype or Online Concierge,
train taff to use.
16
Review your 'Extra's for upselling, ensure these 'Extra's' are available online to select with
your own booking engine and other booking engines you work with.
17
Call a meeting with reservations staff, agree on extras, demonstrate importance of extras to
the 'bottom line'.
18 Review your Gift Vouchers. Are they attractive and prominently displayed on your website?
19 Get a 'customer sign up' in place for customers at the Reservation Desk and in the Rooms.
20
Check that the correct Country of Origin has been set in Google WebMaster Tools for your
website
21 Check that a SiteMap has been submitted to Google WebMaster Tools.
Channel Management/Inventory Distribution
22 Check to see if there are any important Booking Engines that you are not yet signed up to.
23
Pick up the phone to each Booking Engine and ask if there is anything that can be done to
improve room sales.
24
Do a search on each Booking Engine to ensure your are found when searching for the
correct location.
25 Check your text and images on each booking engine. Are they uptodate?
26 Check that you have your full range of rooms set up on each booking engine.
27
Engage a Channel Manager if not already in use (sounds like a sales pitch, but we think it
important.
28 Set the rates on all the booking engines for next 14 months
29
Check and agree with /Reservations/Owner/Manager your pricing strategy for 2011 (ie Set
different rates for different occupancies)
30 Ensure website has 360 Virtual Tours (Currently very cheap)
31
Ensure your GPS codes are displayed on your website and ideally in your booking
confirmations
Online Marketing
32 Create an Excel Sheet with Online Marketing Measurables for 2011
A Website Visits Per Month
B Average Length of time on site
C Bounce Rate
D Total Online Revenue Per Month
E Revenue % split between own website and 3rd party Booking Engines
F Quantity of FaceBook Fans
G Quantity of Customers in the Database (for e Mail Marketing)
H Quantity of Google Adword Clickthroughs
I Quantity of E Zines distributed
33 In the plan identify key dates when you want to start marketing hotel specific events
Jan 15th Change Website Image/Add Special Offer/Blog Post/Google Adwords
Campaign/FaceBook post for Valentines Day
Feb 20th Change Website Image/Add Special Offer/Blog Post/Google Adwords
Campaign/FaceBook post for St Patricks Day
Ad

Recommended

Thought Leaders @ Webrepublic: Know-How Session by Gergely Kalm叩r Senior Co...
Thought Leaders @ Webrepublic: Know-How Session by Gergely Kalm叩r Senior Co...
Webrepublic
Samsung SDS Nexshop Marketing
Samsung SDS Nexshop Marketing
Samsung SDS America
What is a successful campaign? Useful KPIs for Social Media and Blogger campa...
What is a successful campaign? Useful KPIs for Social Media and Blogger campa...
International Federation for Information Technologies in Travel and Tourism (IFITT)
How to Track In-Store Sales with Facebook Ads
How to Track In-Store Sales with Facebook Ads
Wolfgang Digital
Wolfgang Digital at HeroConf London 2016 - The Facebook Conundrum Solved
Wolfgang Digital at HeroConf London 2016 - The Facebook Conundrum Solved
Wolfgang Digital
CV_Ryan_Metcalfe
CV_Ryan_Metcalfe
Ryan Metcalfe
Build, Manage, Monetize: The Benefits of Audience Extension
Build, Manage, Monetize: The Benefits of Audience Extension
AppNexus
Site inspection
Site inspection
leabonnin
Validation
Validation
jaymarsandoval
Hotel management
Hotel management
Djandel1
Hotel inspection checklist
Hotel inspection checklist
Doanh T動ng T畛ng
Front of house checklist
Front of house checklist
AshleighG
Hotel DOSM Checklist: How Many Are you Missing?
Hotel DOSM Checklist: How Many Are you Missing?
Tambourine
Grooming at workplace
Grooming at workplace
Ravi Kumar
20.4 housekeeping checklist
20.4 housekeeping checklist
niteshjoshi
Unit 3 housekeeping human resource issues
Unit 3 housekeeping human resource issues
Nicole Hay-Walters
Chapter 2: Hotel Organization
Chapter 2: Hotel Organization
Nicole Hay-Walters
5s Audit Checklist
5s Audit Checklist
Ben Geck
Online hotel promotion
Online hotel promotion
Antonio Vazquez Sanmartin
Availpro: How to turn your hotelwebsites into your top vendors
Availpro: How to turn your hotelwebsites into your top vendors
Availpro
Fastrack Group - Hotel Marketing Must Do's 2013-14 Webinar
Fastrack Group - Hotel Marketing Must Do's 2013-14 Webinar
Ken Jones
Spot Light on Revenue Management for Small & Independent Hotels
Spot Light on Revenue Management for Small & Independent Hotels
guest13f367
Availpro - Je邸t v鱈ce p鱈m箪ch rezervac鱈
Availpro - Je邸t v鱈ce p鱈m箪ch rezervac鱈
Availpro
8 Ways to Increase Revenue at Your Independent Hotel.pdf
8 Ways to Increase Revenue at Your Independent Hotel.pdf
RezStream
Iberostar Hotels & Resorts Social Media Use
Iberostar Hotels & Resorts Social Media Use
PR & Social Media Marketing
El deal zone pod roi_hs v1.0
El deal zone pod roi_hs v1.0
hamidsalmank
El deal zone pod roi_hs v1.0
El deal zone pod roi_hs v1.0
hamidsalmank
Demoark etingplan
Demoark etingplan
Agung Permana budi
Digital Marketing Guide for Hotels
Digital Marketing Guide for Hotels
Tarun Mitra
Digital Marketing Guide for Hotels
Digital Marketing Guide for Hotels
PracticeNext

More Related Content

Viewers also liked (10)

Validation
Validation
jaymarsandoval
Hotel management
Hotel management
Djandel1
Hotel inspection checklist
Hotel inspection checklist
Doanh T動ng T畛ng
Front of house checklist
Front of house checklist
AshleighG
Hotel DOSM Checklist: How Many Are you Missing?
Hotel DOSM Checklist: How Many Are you Missing?
Tambourine
Grooming at workplace
Grooming at workplace
Ravi Kumar
20.4 housekeeping checklist
20.4 housekeeping checklist
niteshjoshi
Unit 3 housekeeping human resource issues
Unit 3 housekeeping human resource issues
Nicole Hay-Walters
Chapter 2: Hotel Organization
Chapter 2: Hotel Organization
Nicole Hay-Walters
5s Audit Checklist
5s Audit Checklist
Ben Geck
Hotel management
Hotel management
Djandel1
Front of house checklist
Front of house checklist
AshleighG
Hotel DOSM Checklist: How Many Are you Missing?
Hotel DOSM Checklist: How Many Are you Missing?
Tambourine
Grooming at workplace
Grooming at workplace
Ravi Kumar
20.4 housekeeping checklist
20.4 housekeeping checklist
niteshjoshi
Unit 3 housekeeping human resource issues
Unit 3 housekeeping human resource issues
Nicole Hay-Walters
Chapter 2: Hotel Organization
Chapter 2: Hotel Organization
Nicole Hay-Walters
5s Audit Checklist
5s Audit Checklist
Ben Geck

Similar to 33 point winter checklist (20)

Online hotel promotion
Online hotel promotion
Antonio Vazquez Sanmartin
Availpro: How to turn your hotelwebsites into your top vendors
Availpro: How to turn your hotelwebsites into your top vendors
Availpro
Fastrack Group - Hotel Marketing Must Do's 2013-14 Webinar
Fastrack Group - Hotel Marketing Must Do's 2013-14 Webinar
Ken Jones
Spot Light on Revenue Management for Small & Independent Hotels
Spot Light on Revenue Management for Small & Independent Hotels
guest13f367
Availpro - Je邸t v鱈ce p鱈m箪ch rezervac鱈
Availpro - Je邸t v鱈ce p鱈m箪ch rezervac鱈
Availpro
8 Ways to Increase Revenue at Your Independent Hotel.pdf
8 Ways to Increase Revenue at Your Independent Hotel.pdf
RezStream
Iberostar Hotels & Resorts Social Media Use
Iberostar Hotels & Resorts Social Media Use
PR & Social Media Marketing
El deal zone pod roi_hs v1.0
El deal zone pod roi_hs v1.0
hamidsalmank
El deal zone pod roi_hs v1.0
El deal zone pod roi_hs v1.0
hamidsalmank
Demoark etingplan
Demoark etingplan
Agung Permana budi
Digital Marketing Guide for Hotels
Digital Marketing Guide for Hotels
Tarun Mitra
Digital Marketing Guide for Hotels
Digital Marketing Guide for Hotels
PracticeNext
6 Ways to Use Your Booking Engine Data to Boost Direct Bookings
6 Ways to Use Your Booking Engine Data to Boost Direct Bookings
Net Affinity
New Year, New Plan: Planning Your Hotel's Digital Marketing for 2013
New Year, New Plan: Planning Your Hotel's Digital Marketing for 2013
Leonardo
Nightsbridge 2012
Nightsbridge 2012
E-Tourism Africa
Irish Hotel Federation
Irish Hotel Federation
CiaranDelaney
P3 - Lisa Shields
P3 - Lisa Shields
CiaranDelaney
Hotels Webinar
Hotels Webinar
SimplyCast
Hotel website best practices
Hotel website best practices
Swellhotelmarketing
Availpro channel manager - Z鱈skejte v鱈ce z叩kazn鱈k哲 v ostatn鱈ch zem鱈ch
Availpro channel manager - Z鱈skejte v鱈ce z叩kazn鱈k哲 v ostatn鱈ch zem鱈ch
Availpro
Availpro: How to turn your hotelwebsites into your top vendors
Availpro: How to turn your hotelwebsites into your top vendors
Availpro
Fastrack Group - Hotel Marketing Must Do's 2013-14 Webinar
Fastrack Group - Hotel Marketing Must Do's 2013-14 Webinar
Ken Jones
Spot Light on Revenue Management for Small & Independent Hotels
Spot Light on Revenue Management for Small & Independent Hotels
guest13f367
Availpro - Je邸t v鱈ce p鱈m箪ch rezervac鱈
Availpro - Je邸t v鱈ce p鱈m箪ch rezervac鱈
Availpro
8 Ways to Increase Revenue at Your Independent Hotel.pdf
8 Ways to Increase Revenue at Your Independent Hotel.pdf
RezStream
El deal zone pod roi_hs v1.0
El deal zone pod roi_hs v1.0
hamidsalmank
El deal zone pod roi_hs v1.0
El deal zone pod roi_hs v1.0
hamidsalmank
Digital Marketing Guide for Hotels
Digital Marketing Guide for Hotels
Tarun Mitra
Digital Marketing Guide for Hotels
Digital Marketing Guide for Hotels
PracticeNext
6 Ways to Use Your Booking Engine Data to Boost Direct Bookings
6 Ways to Use Your Booking Engine Data to Boost Direct Bookings
Net Affinity
New Year, New Plan: Planning Your Hotel's Digital Marketing for 2013
New Year, New Plan: Planning Your Hotel's Digital Marketing for 2013
Leonardo
Irish Hotel Federation
Irish Hotel Federation
CiaranDelaney
P3 - Lisa Shields
P3 - Lisa Shields
CiaranDelaney
Hotels Webinar
Hotels Webinar
SimplyCast
Availpro channel manager - Z鱈skejte v鱈ce z叩kazn鱈k哲 v ostatn鱈ch zem鱈ch
Availpro channel manager - Z鱈skejte v鱈ce z叩kazn鱈k哲 v ostatn鱈ch zem鱈ch
Availpro
Ad

Recently uploaded (20)

The Future of Product Management in AI ERA.pdf
The Future of Product Management in AI ERA.pdf
Alyona Owens
AI vs Human Writing: Can You Tell the Difference?
AI vs Human Writing: Can You Tell the Difference?
Shashi Sathyanarayana, Ph.D
Using the SQLExecutor for Data Quality Management: aka One man's love for the...
Using the SQLExecutor for Data Quality Management: aka One man's love for the...
Safe Software
CapCut Pro Crack For PC Latest Version {Fully Unlocked} 2025
CapCut Pro Crack For PC Latest Version {Fully Unlocked} 2025
pcprocore
MPU+: A Transformative Solution for Next-Gen AI at the Edge, a Presentation...
MPU+: A Transformative Solution for Next-Gen AI at the Edge, a Presentation...
Edge AI and Vision Alliance
" How to survive with 1 billion vectors and not sell a kidney: our low-cost c...
" How to survive with 1 billion vectors and not sell a kidney: our low-cost c...
Fwdays
Connecting Data and Intelligence: The Role of FME in Machine Learning
Connecting Data and Intelligence: The Role of FME in Machine Learning
Safe Software
Quantum AI Discoveries: Fractal Patterns Consciousness and Cyclical Universes
Quantum AI Discoveries: Fractal Patterns Consciousness and Cyclical Universes
Saikat Basu
Securing Account Lifecycles in the Age of Deepfakes.pptx
Securing Account Lifecycles in the Age of Deepfakes.pptx
FIDO Alliance
GenAI Opportunities and Challenges - Where 370 Enterprises Are Focusing Now.pdf
GenAI Opportunities and Challenges - Where 370 Enterprises Are Focusing Now.pdf
Priyanka Aash
You are not excused! How to avoid security blind spots on the way to production
You are not excused! How to avoid security blind spots on the way to production
Michele Leroux Bustamante
Python Conference Singapore - 19 Jun 2025
Python Conference Singapore - 19 Jun 2025
ninefyi
Cracking the Code - Unveiling Synergies Between Open Source Security and AI.pdf
Cracking the Code - Unveiling Synergies Between Open Source Security and AI.pdf
Priyanka Aash
Oh, the Possibilities - Balancing Innovation and Risk with Generative AI.pdf
Oh, the Possibilities - Balancing Innovation and Risk with Generative AI.pdf
Priyanka Aash
Smarter Aviation Data Management: Lessons from Swedavia Airports and Sweco
Smarter Aviation Data Management: Lessons from Swedavia Airports and Sweco
Safe Software
Cyber Defense Matrix Workshop - RSA Conference
Cyber Defense Matrix Workshop - RSA Conference
Priyanka Aash
"How to survive Black Friday: preparing e-commerce for a peak season", Yurii ...
"How to survive Black Friday: preparing e-commerce for a peak season", Yurii ...
Fwdays
Securing AI - There Is No Try, Only Do!.pdf
Securing AI - There Is No Try, Only Do!.pdf
Priyanka Aash
Raman Bhaumik - Passionate Tech Enthusiast
Raman Bhaumik - Passionate Tech Enthusiast
Raman Bhaumik
A Constitutional Quagmire - Ethical Minefields of AI, Cyber, and Privacy.pdf
A Constitutional Quagmire - Ethical Minefields of AI, Cyber, and Privacy.pdf
Priyanka Aash
The Future of Product Management in AI ERA.pdf
The Future of Product Management in AI ERA.pdf
Alyona Owens
AI vs Human Writing: Can You Tell the Difference?
AI vs Human Writing: Can You Tell the Difference?
Shashi Sathyanarayana, Ph.D
Using the SQLExecutor for Data Quality Management: aka One man's love for the...
Using the SQLExecutor for Data Quality Management: aka One man's love for the...
Safe Software
CapCut Pro Crack For PC Latest Version {Fully Unlocked} 2025
CapCut Pro Crack For PC Latest Version {Fully Unlocked} 2025
pcprocore
MPU+: A Transformative Solution for Next-Gen AI at the Edge, a Presentation...
MPU+: A Transformative Solution for Next-Gen AI at the Edge, a Presentation...
Edge AI and Vision Alliance
" How to survive with 1 billion vectors and not sell a kidney: our low-cost c...
" How to survive with 1 billion vectors and not sell a kidney: our low-cost c...
Fwdays
Connecting Data and Intelligence: The Role of FME in Machine Learning
Connecting Data and Intelligence: The Role of FME in Machine Learning
Safe Software
Quantum AI Discoveries: Fractal Patterns Consciousness and Cyclical Universes
Quantum AI Discoveries: Fractal Patterns Consciousness and Cyclical Universes
Saikat Basu
Securing Account Lifecycles in the Age of Deepfakes.pptx
Securing Account Lifecycles in the Age of Deepfakes.pptx
FIDO Alliance
GenAI Opportunities and Challenges - Where 370 Enterprises Are Focusing Now.pdf
GenAI Opportunities and Challenges - Where 370 Enterprises Are Focusing Now.pdf
Priyanka Aash
You are not excused! How to avoid security blind spots on the way to production
You are not excused! How to avoid security blind spots on the way to production
Michele Leroux Bustamante
Python Conference Singapore - 19 Jun 2025
Python Conference Singapore - 19 Jun 2025
ninefyi
Cracking the Code - Unveiling Synergies Between Open Source Security and AI.pdf
Cracking the Code - Unveiling Synergies Between Open Source Security and AI.pdf
Priyanka Aash
Oh, the Possibilities - Balancing Innovation and Risk with Generative AI.pdf
Oh, the Possibilities - Balancing Innovation and Risk with Generative AI.pdf
Priyanka Aash
Smarter Aviation Data Management: Lessons from Swedavia Airports and Sweco
Smarter Aviation Data Management: Lessons from Swedavia Airports and Sweco
Safe Software
Cyber Defense Matrix Workshop - RSA Conference
Cyber Defense Matrix Workshop - RSA Conference
Priyanka Aash
"How to survive Black Friday: preparing e-commerce for a peak season", Yurii ...
"How to survive Black Friday: preparing e-commerce for a peak season", Yurii ...
Fwdays
Securing AI - There Is No Try, Only Do!.pdf
Securing AI - There Is No Try, Only Do!.pdf
Priyanka Aash
Raman Bhaumik - Passionate Tech Enthusiast
Raman Bhaumik - Passionate Tech Enthusiast
Raman Bhaumik
A Constitutional Quagmire - Ethical Minefields of AI, Cyber, and Privacy.pdf
A Constitutional Quagmire - Ethical Minefields of AI, Cyber, and Privacy.pdf
Priyanka Aash
Ad

33 point winter checklist

  • 1. 33 Point Hotel Online Marketing Winter Checklist 1 Check the 'signatures' of all the E mail Accounts in use in the property and ensure you have a standardised signature with a link to Website, FaceBook Account, Twitter Account and a link to your Special Offers. 2 Get control of your 'Google Places' account, review the content ie Location and Images 3 Set up a clearly marked folder on the network where property images are stored and available for use. 4 Ensure you have access to your Google Analytics Account and have an automatic monthly e mail report set up. 5 Get control of the Hotels TripAdvisor Listing, ensure it is uptodate. 6 Decide if you can justify a Google Adowrds Campaign, if yes set up. Social Media 7 Have your Booking Engine embedded intro your FaceBook account 8 Get the FaceBook 'like' button embedded into the website 9 Learn how to change the profile image of the FaceBook Account, update regularly ie to suit the seasons and events 10 Check that you have control over the website content, prepare images to change over the year to suit seasons or events (ie Winter, Summer, Valentines Day, Halloween etc) 11 Link yur FaceBook account to your Twitter Account 12 Ensure you have a SEO Friendly FaceBook username (short URL) 13 Identify other staff in the hotel who might be willing to update the Hotel FaceBook page, give them training and 'Administrator Access' to the FaceBook Fanpage (ie Restaurant Manager) 14 Trial at least for 3 months FaceBooks Pay Per Click Advertising Website and Booking Engine 15 Embed some form of instant messaging into your website ie Skype or Online Concierge, train taff to use. 16 Review your 'Extra's for upselling, ensure these 'Extra's' are available online to select with your own booking engine and other booking engines you work with. 17 Call a meeting with reservations staff, agree on extras, demonstrate importance of extras to the 'bottom line'. 18 Review your Gift Vouchers. Are they attractive and prominently displayed on your website? 19 Get a 'customer sign up' in place for customers at the Reservation Desk and in the Rooms. 20 Check that the correct Country of Origin has been set in Google WebMaster Tools for your website 21 Check that a SiteMap has been submitted to Google WebMaster Tools. Channel Management/Inventory Distribution 22 Check to see if there are any important Booking Engines that you are not yet signed up to. 23 Pick up the phone to each Booking Engine and ask if there is anything that can be done to improve room sales. 24 Do a search on each Booking Engine to ensure your are found when searching for the correct location. 25 Check your text and images on each booking engine. Are they uptodate? 26 Check that you have your full range of rooms set up on each booking engine. 27 Engage a Channel Manager if not already in use (sounds like a sales pitch, but we think it important. 28 Set the rates on all the booking engines for next 14 months
  • 2. 29 Check and agree with /Reservations/Owner/Manager your pricing strategy for 2011 (ie Set different rates for different occupancies) 30 Ensure website has 360 Virtual Tours (Currently very cheap) 31 Ensure your GPS codes are displayed on your website and ideally in your booking confirmations Online Marketing 32 Create an Excel Sheet with Online Marketing Measurables for 2011 A Website Visits Per Month B Average Length of time on site C Bounce Rate D Total Online Revenue Per Month E Revenue % split between own website and 3rd party Booking Engines F Quantity of FaceBook Fans G Quantity of Customers in the Database (for e Mail Marketing) H Quantity of Google Adword Clickthroughs I Quantity of E Zines distributed 33 In the plan identify key dates when you want to start marketing hotel specific events Jan 15th Change Website Image/Add Special Offer/Blog Post/Google Adwords Campaign/FaceBook post for Valentines Day Feb 20th Change Website Image/Add Special Offer/Blog Post/Google Adwords Campaign/FaceBook post for St Patricks Day