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435 Organic
- 1. 435 Consulting Successful Affluent Marketing + Innovation.
- 2. 435 Consulting Successful Affluent Marketing + Innovation. Delivered.
- 3. The world has changed.
- 4. The world has changed. Again.
- 5. Companies and their brands and products are no longer in charge.
- 6. Companies and their brands and products are no longer in charge. People are.
- 7. Our decisions are still emotional and post-rationalised.
- 8. Our decisions are still emotional and post-rationalised. But the way we judge value has evolved.
- 9. Value is no longer framed solely in economic terms.
- 10. Value is no longer framed solely in economic terms. It is social. And environmental.
- 11. Value is no longer framed solely in economic terms. It is social. And environmental. Participatory. And experiential.
- 12. For companies to survive and prosper they must understand this new language of value.
- 13. For companies to survive and prosper they must understand this new language of value. And connect with people in new and more vital ways.
- 14. Companies face two essential challenges
- 15. Companies face two essential challenges To understand and rethink how to make meaningful connections with people in this new age of value
- 16. Companies face two essential challenges To understand and rethink how to make meaningful connections with people in this new age of value To acquire the skills, experience, creativity, products and investments they need to be successful
- 17. At 435 Consulting we combine the evolving language of affluent value and behaviour with the language of business.
- 18. At 435 Consulting we combine the evolving language of affluent value and behaviour with the language of business. To create engagement through better marketing, better products and better experiences.
- 19. At 435 Consulting we combine the evolving language of affluent value and behaviour with the language of business. To create engagement through better marketing, better products and better experiences. For the long term. To the mutual benefit of all.
- 20. We specialise in financial services.
- 21. We specialise in financial services. Because its challenging. And fundamental.
- 22. We specialise in the card industry.
- 23. We specialise in the card industry. Because cards are special in the world of financial services.
- 24. We specialise in the card industry. Because cards are special in the world of financial services. Ubiquitous, physical and functional they uniquely bridge the gap between the sober world of money and our real lives.
- 25. We specialise in the card industry. Because cards are special in the world of financial services. Ubiquitous, physical and functional they uniquely bridge the gap between the sober world of money and our real lives. They facilitate what we live for.
- 26. These are unique times for the financial services industry Goodwill is at a low point Regulation is all-pervasive There is little differentiation in the marketplace Nobody can live without them
- 27. These are unique times for the financial services industry Goodwill is at a low point Regulation is all-pervasive There is little differentiation in the marketplace Nobody can live without them At moments of intense change it is those that are prepared to reject mediocrity that emerge stronger and fitter. Yet few are equipped to break the mould, to think differently and move away from the me-too rationally-led approach too often prevalent in our industry.
- 28. Which is where we come in. Since 1990 we have worked at the heart of industry innovation with companies such as American Express, HSBC, Visa and MasterCard. Uniquely and globally experienced we partner with companies that want to be more successful in the affluent space to create stand-out brands, products and differentiated solutions that make powerful long-term connections with people. Because we believe theres a better way.
- 29. To create a new way forward for companies, leaders and marketers that reject the me-too status quo and that want to Our Vision Connect with people and customers in new and more vital ways Find new ways of generating value to differentiate themselves from the herd and give meaning to their brands Realise the latent value in their brands and products Re-engineer and redesign their portfolios for better margins and for better corporate and social responsibility Be more successful in the affluent segment
- 30. Were different. We believe that ideas only become real once they are crystallized through successful delivery in the marketplace. Were from the business world and we deal in real change, not theories, concepts or good intentions. Our Approach All of our work is structured in three ways 1. Premium Value The generation of premium value through emotional, rational, experiential, social and environmental dimensions 2. Delivery The processes, resources, investments and organisation required to effect long-lasting change 3. Financial The value generated for businesses and shareholders through the lens of revenue, profit and cost
- 31. We provide 7 services for the marketing, management and creation of world-class premium products and brands Our Services Marketing Strategy Affluent Intelligence New Product Development Product Revitalisation Benefits & Services Management Portfolio Performance Corporate Social Responsibility The big stuff brand, segmentation, vision, goals, competencies, organisation, resources The characteristics and forces that shape affluents, the marketplace and the players How to innovate, manufacture, launch and manage new products on-time successfully Boost margins through better marketing, benchmarking and experience engineering Cost-saving and innovation through value chain management and premium value creation Successful CSR strategies and tactics for companies Realise the latent value in existing products and reshape them for the future
- 32. We have been directly responsible for many major card industry developments over the last 20 years Our Work The inception, manufacture and rollout of the worlds leading premium card products American Express Centurion & Platinum $105 million of cost savings for issuers through benefits and services reengineering and value chain management Global marketing strategy, best practices and benchmarking for the HSBC Premier Card worldwide Brand and product revitalisation of the worlds most famous financial icon the American Express Green Charge Card Process and experience engineering to create the worlds best emergency card services for MasterCard Worldwide And dozens of other products, brands, campaigns and projects in every corner of the world.
- 33. Contact Us Dominic McKay [email_address] +44 (0)7506 185259 Mike Cranfield [email_address] +44 (0)7525 776959 Andy Lobb [email_address] +44 (0)7788 953551
- 34. 油