5. FOMS_ Mobile Social_Networks_Robert Mullins
- 1. The Future of Mobile Social Network Services Robert Mullins
- 2. Research Challenges for Social Networks • Social Graph Fragmentation • Community Discovery • Security by Social Network Analysis • Social and Ethical Issues • Searching social media • Expert finding • Trend prediction • Information Diffusion • Social, mobile, pervasive content sharing and live media distribution • Personalisation for Social interaction • Use of Social Network Sites for business and marketing • Social gaming / television • Immersive Social Networks
- 3. State of the Art • Pervasive Computing – Progression from single to multi user – User-led discovery and composition • Social Computing – SNS as a context source – Dynamic Community formation – Community Smart Spaces / Social Network Site service orchestration • Context Awareness – Community context modelling – Intra- Inter-community context sharing • Personalisation – Learning and inference – Combining with Context – Orchestration of system behaviour based on preferences
- 4. • Tendered and approved in EU Framework Program 7 Call 5 • Developed, Proposed and Lead by TSSG • €15.6m Budget • 16 partners • The only Irish lead Integrated Project in FP7 ICT • Started October 2010 – continuing as a core research area for TSSG for next 42 months.
- 5. Industry Research Ambient Intelligence SME Informatics & Communications Ltd. Academic
- 6. SOCIETIES Key Innovations • Resource sharing in dynamic communities • Relationship/behaviour discovery • Orchestration of multiple communities • Proactive information exchange • Intelligent information usage • Intelligent conflict resolution
- 8. Layered Development Model End user services define the common functionality. Social Networking is effectively an enabling layer
- 9. Caller Profiler – Ericsson Application Awards Winner 2010 Social Networking meets the mobile phone – Developed in conjunction with Vennetics & using Ericsson enablers – Caller Profiler integrates with your social network to identify incoming callers – An unknown caller can potentially be identified via social network proximity, location and/or SIP address or phone number – Links to social network that can be followed during call – New links can be automatically initiated, helping expand users’ network – See demo on Youtube at http://www.youtube.com/watch?v=b8x4ytwzSBU
- 10. .. What next? SOCIETIES Project • This is part of our research plan for the next 3.5 years • This will set the Social Networking research agenda in Europe – Merging pervasive computing with social networks – Federation across multiple SNS – Privacy protection – Dynamic SNS formation, dynamic community / user group formation – SNS as an enabler Continuing Research… • We will continue to participate in competitive research tenders – Please contact us if you have an idea for a project, or want to get involved in our proposals, Innovation partnerships and vouchers – FP7 ICT Call 8 – deadline 17 January 2012 – proposal work to start Summer 2011 (or earlier)