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The Future of Mobile Social Network
              Services

        Robert Mullins
Research Challenges for
          Social Networks
   Social Graph Fragmentation
   Community Discovery
   Security by Social Network Analysis
   Social and Ethical Issues
   Searching social media
   Expert finding
   Trend prediction
   Information Diffusion
   Social, mobile, pervasive content sharing and live media distribution
   Personalisation for Social interaction
   Use of Social Network Sites for business and marketing
   Social gaming / television
   Immersive Social Networks
State of the Art
 Pervasive Computing
    Progression from single to multi user
    User-led discovery and composition
 Social Computing
    SNS as a context source
    Dynamic Community formation
    Community Smart Spaces / Social Network Site service orchestration
 Context Awareness
    Community context modelling
    Intra- Inter-community context sharing
 Personalisation
    Learning and inference
    Combining with Context
    Orchestration of system behaviour based on preferences
 Tendered and approved in EU Framework
  Program 7 Call 5
 Developed, Proposed and Lead by TSSG
 15.6m Budget
 16 partners
 The only Irish lead Integrated Project in FP7 ICT
 Started October 2010  continuing as a core
  research area for TSSG for next 42 months.
Industry




Research



                Ambient Intelligence
SME
           Informatics & Communications
                        Ltd.



Academic
SOCIETIES Key
            Innovations
   Resource sharing in dynamic communities
   Relationship/behaviour discovery
   Orchestration of multiple communities
   Proactive information exchange
   Intelligent information usage
   Intelligent conflict resolution
SOCIETIES - Trials
Layered Development
       Model


                End user services
                define the common
                functionality. Social
                Networking is
                effectively an
                enabling layer
Caller Profiler  Ericsson Application Awards Winner 2010

 Social Networking meets the mobile phone
   Developed in conjunction with Vennetics & using
    Ericsson enablers
   Caller Profiler integrates with your social network
    to identify incoming callers
   An unknown caller can potentially be identified via
    social network proximity, location and/or SIP address
    or phone number
   Links to social network that can be followed during
    call
   New links can be automatically initiated, helping
    expand users network
   See demo on Youtube at
    http://www.youtube.com/watch?v=b8x4ytwzSBU
.. What next?
SOCIETIES Project
 This is part of our research plan for the next 3.5 years
 This will set the Social Networking research agenda in Europe
       Merging pervasive computing with social networks
       Federation across multiple SNS
       Privacy protection
       Dynamic SNS formation, dynamic community / user group formation
       SNS as an enabler

Continuing Research
 We will continue to participate in competitive research tenders
     Please contact us if you have an idea for a project, or want to get
      involved in our proposals, Innovation partnerships and vouchers
     FP7 ICT Call 8  deadline 17 January 2012  proposal work to start
      Summer 2011 (or earlier)

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5. FOMS_ Mobile Social_Networks_Robert Mullins

  • 1. The Future of Mobile Social Network Services Robert Mullins
  • 2. Research Challenges for Social Networks Social Graph Fragmentation Community Discovery Security by Social Network Analysis Social and Ethical Issues Searching social media Expert finding Trend prediction Information Diffusion Social, mobile, pervasive content sharing and live media distribution Personalisation for Social interaction Use of Social Network Sites for business and marketing Social gaming / television Immersive Social Networks
  • 3. State of the Art Pervasive Computing Progression from single to multi user User-led discovery and composition Social Computing SNS as a context source Dynamic Community formation Community Smart Spaces / Social Network Site service orchestration Context Awareness Community context modelling Intra- Inter-community context sharing Personalisation Learning and inference Combining with Context Orchestration of system behaviour based on preferences
  • 4. Tendered and approved in EU Framework Program 7 Call 5 Developed, Proposed and Lead by TSSG 15.6m Budget 16 partners The only Irish lead Integrated Project in FP7 ICT Started October 2010 continuing as a core research area for TSSG for next 42 months.
  • 5. Industry Research Ambient Intelligence SME Informatics & Communications Ltd. Academic
  • 6. SOCIETIES Key Innovations Resource sharing in dynamic communities Relationship/behaviour discovery Orchestration of multiple communities Proactive information exchange Intelligent information usage Intelligent conflict resolution
  • 8. Layered Development Model End user services define the common functionality. Social Networking is effectively an enabling layer
  • 9. Caller Profiler Ericsson Application Awards Winner 2010 Social Networking meets the mobile phone Developed in conjunction with Vennetics & using Ericsson enablers Caller Profiler integrates with your social network to identify incoming callers An unknown caller can potentially be identified via social network proximity, location and/or SIP address or phone number Links to social network that can be followed during call New links can be automatically initiated, helping expand users network See demo on Youtube at http://www.youtube.com/watch?v=b8x4ytwzSBU
  • 10. .. What next? SOCIETIES Project This is part of our research plan for the next 3.5 years This will set the Social Networking research agenda in Europe Merging pervasive computing with social networks Federation across multiple SNS Privacy protection Dynamic SNS formation, dynamic community / user group formation SNS as an enabler Continuing Research We will continue to participate in competitive research tenders Please contact us if you have an idea for a project, or want to get involved in our proposals, Innovation partnerships and vouchers FP7 ICT Call 8 deadline 17 January 2012 proposal work to start Summer 2011 (or earlier)