5 ways to design brand
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This document outlines 5 ways to design a brand: focus on delighting customers through playfulness, start with a clear vision and work backwards, use drama and emotion to make the brand memorable, embody the true spirit and personality of the company, and ensure the brand has deliberate meaning and relevance to its target audience.
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- 2. 5 play Never underestimate the power of delight.
- 3. 4 clarity Start with the end in mind.
- 4. 3 drama Emotive brands are memorable.
- 6. 1 relevant Be deliberate about meaning.
- 7. Thanks.