5 Ways to Turn Digital Trends into Strategies and Investments into Returns
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This webinar focused on what you need to know about how consumer trends will affect your media strategies and business results going into next year. Along with the American Marketing Association, and my colleague Kurt Anderson, we presented five key consumer trends that are causing commotion in the industry today, and paired each trends with best practices for marketers to leverage as they employ smarter strategies for 2016.
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The document discusses innovations in closing the consumer engagement cycle across digital platforms. It highlights how connected devices now outnumber humans, consumers' dual screen activities like checking email while watching TV, automatic content recognition technologies, and the potential for two-way communication and accurate audience measurement. The presentation explores active engagement opportunities like retail targeting and product placement as well as visual recognition and interactions.Inspire 2012 - Lollapalooza
Inspire 2012 - LollapaloozaRyan Manchee
油
The document discusses convergence in technology and the role of data. It notes that technology is evolving rapidly and various technologies are converging, with a focus on how data can help chart a course to the future by powering personalized experiences in a way that puts technology and consumers in harmony.Media on the Move :: Putting the Brand in the Palm of Consumers
Media on the Move :: Putting the Brand in the Palm of ConsumersRyan Manchee
油
The ability to reach consumers anywhere at any time has shifted how advertisers execute campaigns and how audiences consume media. Beyond the ability to make calls, personalized mobile computers are tackling commerce and communication in increasingly innovative ways. Between the time you leave your home and arrive at the office, you can use your mobile device to interact with everything from billboards to QR codes on advertising and packaging. This presentation examines how agencies can best integrate mobile with their other digital channels.Engagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of DigitalRyan Manchee
油
2012 is the tipping point when connected devices outnumber people on the planet. What does this mean for marketers looking to engage with the hyper-connected consumer within the evolving media landscape? As consumers continue to embrace mobile devices, is the future of media on the second screen, or will mobile merely act as an enabler for enhancing other media?DG - Digital 101
DG - Digital 101Ryan Manchee
油
How Ad Video is Converging into the Digital Channel: Understanding Online Advertising Today...and TomorrowRecently uploaded (20)
Turn client websites into revenue engines
Turn client websites into revenue enginesAnton Shulke
油
Discover how interactive features elevate websites, transforming them into lead generators and revenue creators.
Gain strategies to upsell these increasingly necessary features to your clients in a way that enhances your value proposition.
Explore what success looks like out in the field, with real-life examples of clients and agencies employing transactional features on their sites.BEST SELLER! WA 081225036194, Jahit Dress Brukat Payet by Rumah Jahit Azka
BEST SELLER! WA 081225036194, Jahit Dress Brukat Payet by Rumah Jahit AzkaJahit Custom Azka
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BEST SELLER! WA 081225036194, Jahit Dress Brukat Payet by Rumah Jahit Azka
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The best content marketing in the travel industry
The best content marketing in the travel industryvanessaguedou
油
Im exploring the world of content marketing in the travel industry.
Travel brands have mastered the art of storytelling and digital engagement to attract and inspire travellers. But which strategies stand out the most?
2025 March - High Performing Landing Pages - Greeville HUG.pptx
2025 March - High Performing Landing Pages - Greeville HUG.pptxBoundify
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Learn how to create stunning, high-converting landing pages with HubSpots intuitive drag-and-drop editor!
Join us for our next Greenville HUG event where well explore proven strategies and practical tips for designing landing pages that drive action. From layout design to optimizing for mobile and incorporating smart content, youll discover how to make the most of HubSpots tools to elevate your marketing efforts.
Whether youre new to HubSpot or a seasoned user, this event will provide actionable insights to improve your landing pages and boost your conversions!
Outline:
Why Landing Pages Matter
Key Elements of a High-Converting Landing Page
HubSpots Drag-and-Drop Editor Overview & Best Practices
Advanced Techniques for High-Converting Pages
Common Mistakes to Avoid
Who Should Attend:
Marketing professionals
Sales professionals
Business owners
Anyone interested in learning more about HubSpot Landing Pages!
How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdf
How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdfWhiz Marketers
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At Whiz Marketers, creating engaging content is more than just words and visualsit's about crafting an experience that resonates. We dive deep into audience behavior, leveraging data insights, emotional storytelling, and strategic execution to create content that captivates and converts. From interactive social media campaigns to SEO-optimized articles, we ensure every piece is tailored to drive engagement and brand growth. In the fast-paced digital world, content isnt just kingits the key to connection. Lets make yours unforgettable. Digital Marketing Workshop Florence Fashion Society.pdf
Digital Marketing Workshop Florence Fashion Society.pdfNicoleJaroscak
油
This slideshow explores the fundamentals of digital marketing in fashion, covering its purpose, key elements, and what makes a campaign successful. It includes case studies of standout fashion campaigns from the past year and a hands-on assignment where members created their own digital marketing strategies for their favorite brands.
Presented at Florence Fashion Society, this workshop was designed to help students understand branding, visual storytelling, and consumer engagement in the digital space.
Check it out to gain insights into how fashion brands craft compelling marketing campaigns!
The Power of Digital Marketing: How to Grow Your Business Online
The Power of Digital Marketing: How to Grow Your Business Onlinesreemanreddymallu07
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In todays fast-paced digital era, businesses must adapt to the ever-evolving online landscape to remain competitive. Digital marketing has become an essential tool for reaching potential customers, increasing brand awareness, and driving sales. Whether youre a small business owner or an entrepreneur, leveraging digital marketing strategies can significantly enhance your online presence and growth.
12 E commerce Marketplaces To Sell Products (2025)
12 E commerce Marketplaces To Sell Products (2025)Kun Fulfilment Ltd
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12 E commerce Marketplaces: Online marketplaces for products and services are experiencing significant growth, in line with the old proverb, Go where your customers are. Major players in this sector, such as Rakuten, Amazon, Alibaba, Walmart, and eBay, are witnessing a surge in popularity. According to research from Be | Shaping the Future (Be STF), global marketplace sales are expected to reach USD $8.8 trillion by 2025, reflecting an impressive compound annual growth rate (CAGR) of 20%.[1] Furthermore, online marketplace sales are poised to enhance the overall growth of online sales, with their share of total online sales projected to increase from 19% in 2020 to 24% by 2025. This trend highlights the vital role that online marketplaces will play in the future of retail. By selling on these marketplaces, brands can enhance visibility, improve the shopping experience for customers, and potentially increase earnings. However, despite the wealth of opportunities available, entering foreign markets remains a considerable challenge for many businesses. The article below provides a detailed overview of top e commerce marketplaces with their pros and cons, making it easier for you to initiate your online selling via these platforms.
Austin MUG: Using Scripting & AI in Marketo for Dynamic Personalization
Austin MUG: Using Scripting & AI in Marketo for Dynamic PersonalizationRobyn Hatfield
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Personalization is essential for modern marketing, but standard Marketo tokens have limitations. This session explores how Velocity scripting and AI tools like ChatGPT empower marketers to create smarter, more dynamic campaigns without adding complexity. Learn how to automate personalization, scale email customization, and use AI to generate scripts faster for more effective engagement.
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdf
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdfSocial Samosa
油
TAM AdEx reports 58% rise in print ad space since 2020
Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
