Storytelling With Media: How Great Creative Drives Performance
0 likes51 views
The most successful digital campaigns take more than just a well-planned media buy, but also incredible creative. More brands and agencies are identifying new ways to ensure creative has a greater priority in their digital campaigns, and using data to enrich the messaging for a greater level of personalization. Consumer demand has only reinforced the need for less generic experiences, and more customized messaging. In this webinar, learn how data driven creative can not only better connect with your consumers, but lead to improved performance of your media campaigns.
1 of 24
Download to read offline
Recommended
Cut Through the Digital Chaos: Insights for 2018
Cut Through the Digital Chaos: Insights for 2018Ryan Manchee
油
Every month, Centro experts take a quick dive into the industrys most talked-about topics via webinar. This webinar reviewed predictions for 2017, the state of digital for 2018, what's new and next in tech, and offered some things to keep in mind for success.7 Predictions for 2017
7 Predictions for 2017Ryan Manchee
油
7 Digital Marketing Predictions and Trends for 2017 that agencies and marketers need to consider for their digital media planningSTOP THE INTERRUPTION! How meaningful marketing is replacing intrusive ads an...
STOP THE INTERRUPTION! How meaningful marketing is replacing intrusive ads an...Ryan Manchee
油
As marketers, were racing around the internet after our consumers only to run into them at the wrong moment with the wrong message. Its time to shift away from intrusive, interruptive ads and use the power of technology to get back to what matters most.
This presentation was presented in May 2016 as part of Centro's 3Ton30 monthly webinars. TRENDHUNTING: CES 2016
TRENDHUNTING: CES 2016Ryan Manchee
油
Recap of key takeaways, themes, and standout technology at CES 2016 as it relates to marketing/advertising.5 Ways to Turn Digital Trends into Strategies and Investments into Returns
5 Ways to Turn Digital Trends into Strategies and Investments into ReturnsRyan Manchee
油
This webinar focused on what you need to know about how consumer trends will affect your media strategies and business results going into next year. Along with the American Marketing Association, and my colleague Kurt Anderson, we presented five key consumer trends that are causing commotion in the industry today, and paired each trends with best practices for marketers to leverage as they employ smarter strategies for 2016.2015: Tipping Points + Tidal Waves | Centro
2015: Tipping Points + Tidal Waves | CentroRyan Manchee
油
A look at key digital marketing trends for 2015, focused on three areas:
New Media Landscape
Maturing Millennial
Where to Adapt + What to Adoptinspire族 :: The Walls Must Come Down
inspire族 :: The Walls Must Come DownRyan Manchee
油
The document discusses the changing media landscape and the need for brands to adapt. It notes that consumers are more connected than ever across multiple devices but brands are not fully connecting with them across channels. It argues that planning needs to break down silos and bring all digital assets together including display, mobile, video, and social media. It promotes the MediaMind 2 platform for developing responsive ads and video ads to reach consumers on any screen and device with relevant messages.DG: Volatile State of Convergence
DG: Volatile State of ConvergenceRyan Manchee
油
The document discusses the convergence of digital technologies and the opportunities and challenges it presents for advertisers. It notes that consumers now spend more time socializing online than eating, and that lines between different media are blurring. The rise of video and mobile devices is driving changes in how advertising is delivered and measured across screens. The document advocates that advertisers plan campaigns that bridge TV, online and mobile platforms to reach audiences consistently.Finding the Digital Sweet Spot
Finding the Digital Sweet SpotRyan Manchee
油
Creating Efficiencies to Connect with the Right Audience through Programmatic Buying and How Convergence Affects Audience BuyingDemystifying the Evolution of Rich Media Metrics
Demystifying the Evolution of Rich Media MetricsRyan Manchee
油
With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? As clickthrough rates drop it leads some to conclude that display advertising is dying. With online metrics based around response, we have driven the fallacy that branding is a predominantly offline process. Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learnings into carefully constructed advertising strategies? By mapping advertising delivery against a consumer lifecycle, we can now begin to develop more targeted and relevant messages that will ensure a greater brand message, higher conversion rate and even a greater ROI for your media spend. Ryan Manchee of DG MediaMind will demystify the evolving online metrics giving confidence back to the value of display media and change the notion of measuring consumer engagement across all media channels.Inspire - Closing the Consumer Cycle
Inspire - Closing the Consumer CycleRyan Manchee
油
The document discusses innovations in closing the consumer engagement cycle across digital platforms. It highlights how connected devices now outnumber humans, consumers' dual screen activities like checking email while watching TV, automatic content recognition technologies, and the potential for two-way communication and accurate audience measurement. The presentation explores active engagement opportunities like retail targeting and product placement as well as visual recognition and interactions.Inspire 2012 - Lollapalooza
Inspire 2012 - LollapaloozaRyan Manchee
油
The document discusses convergence in technology and the role of data. It notes that technology is evolving rapidly and various technologies are converging, with a focus on how data can help chart a course to the future by powering personalized experiences in a way that puts technology and consumers in harmony.Media on the Move :: Putting the Brand in the Palm of Consumers
Media on the Move :: Putting the Brand in the Palm of ConsumersRyan Manchee
油
The ability to reach consumers anywhere at any time has shifted how advertisers execute campaigns and how audiences consume media. Beyond the ability to make calls, personalized mobile computers are tackling commerce and communication in increasingly innovative ways. Between the time you leave your home and arrive at the office, you can use your mobile device to interact with everything from billboards to QR codes on advertising and packaging. This presentation examines how agencies can best integrate mobile with their other digital channels.Engagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of DigitalRyan Manchee
油
2012 is the tipping point when connected devices outnumber people on the planet. What does this mean for marketers looking to engage with the hyper-connected consumer within the evolving media landscape? As consumers continue to embrace mobile devices, is the future of media on the second screen, or will mobile merely act as an enabler for enhancing other media?DG - Digital 101
DG - Digital 101Ryan Manchee
油
How Ad Video is Converging into the Digital Channel: Understanding Online Advertising Today...and Tomorrow
Your Website is Losing You Money. Lets fix that!
Your Website is Losing You Money. Lets fix that!Pixellion
油
Your website might be costing you money and you dont even know it. A slow, unoptimised or outdated site means lost traffic, leads and sales.How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdf
How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdfWhiz Marketers
油
At Whiz Marketers, creating engaging content is more than just words and visualsit's about crafting an experience that resonates. We dive deep into audience behavior, leveraging data insights, emotional storytelling, and strategic execution to create content that captivates and converts. From interactive social media campaigns to SEO-optimized articles, we ensure every piece is tailored to drive engagement and brand growth. In the fast-paced digital world, content isnt just kingits the key to connection. Lets make yours unforgettable. The Secret Guide to Marketing Your Local Business For More Sales & Customers!
The Secret Guide to Marketing Your Local Business For More Sales & Customers!Hopeton Wilson
油
Discover the best Video Marketing tips for Local Businesses. Learn how to: 皚 Attract more customers and leads with targeted online strategies 皚 Leverage social media to boost visibility 皚 Convert leads into loyal customers with proven techniques and strategies. Learn how to use video marketing to build local trust and attract customers with testimonials.
This guide is a must-read for local businesses aiming to attract customers, boost sales, and stay competitive in the digital age.Get Creative Ideas to Grow Your Business With us!
Get Creative Ideas to Grow Your Business With us!Amrit Web
油
Get creative ideas to grow your business with us! From innovative marketing strategies to smart customer engagement, we help you stand out. Leverage digital trends, social media, and unique branding to attract more customers. Optimize operations, explore new revenue streams, and enhance customer experience for long-term success. Whether you're a startup or an established brand, our expert insights will fuel your growth. Let's innovate together and take your business to new heights!Digital Marketing Workshop Florence Fashion Society.pdf
Digital Marketing Workshop Florence Fashion Society.pdfNicoleJaroscak
油
This slideshow explores the fundamentals of digital marketing in fashion, covering its purpose, key elements, and what makes a campaign successful. It includes case studies of standout fashion campaigns from the past year and a hands-on assignment where members created their own digital marketing strategies for their favorite brands.
Presented at Florence Fashion Society, this workshop was designed to help students understand branding, visual storytelling, and consumer engagement in the digital space.
Check it out to gain insights into how fashion brands craft compelling marketing campaigns!
Introduction Of Masonone.us | Greater Mason Area Portal Serving
Introduction Of Masonone.us | Greater Mason Area Portal ServingMasonOne
油
Greater Mason Area Portal Serving
Mason OH, Deerfield Township OH, Lebanon OH, West Chester Township OH, Symmes Township OH, Landen OH, Loveland OH, Hamilton OH, Fairfield OH, Middletown OH, Montgomery OH, Monroe OH, Springdale OH and Sharonville OH
Welcome to the Greater Mason OH Area Portal, your comprehensive resource for exploring everything our vibrant region has to offer.
Discover local deals, business and real estate listings, and job opportunitiesall in one place. Stay updated on the latest promotions and community offers.
The Mason City Portal website is your go-to resource for exploring everything our city has to offer, from local businesses with exclusive deals to a vibrant real estate market and comprehensive job listings. It's designed to connect residents and visitors alike to the community, ensuring access to the latest promotions, discounts, and opportunities in Mason City.
Uncover Exclusive Deals: Discover the best deals and discounts from local businesses across the region.
Connect with Local Businesses: Explore a diverse selection of businesses offering unique products and services near you.
Explore a Thriving Real Estate Market: Search for your ideal home across Mason and surrounding areas.
Find Your Perfect Job: Browse a broad range of job opportunities suited to your skills across multiple towns.
With our portal, connecting with the Greater Mason community has never been easier. Whether you're a local resident, newcomer, or visitor, find everything you need to stay connected, informed, and engaged with the region's dynamic offerings.
https://www.masonone.us/
How Audiences use Technology and its Impact on their Lives
How Audiences use Technology and its Impact on their Livesamiejulianoamaral
油
In this presentation, "How Audiences use Technology and its Impact on their Lives", I explore how audiences (or people) engage with technology and its profound effects on individuals, society, and the world at large.
l examine the evolution of technology and the rise of the internet and its profound effect on human interactions, reshaping personal relationships, business practices, and global connectivity over the past two decades. A mix of key statistics and case studies will highlight the significant changes in how we communicate in the digital age.
KEY TITLE SLIDES:
- Introduction
- Access to the Internet
- History of the internet and technology
- Internet Connection Types
- Types of Electronic Devices
- Digital Device Applications
- Digital Devices used by Audiences
- How Consumers Search for Information
- What Consumers Buy Online
- Online Buyer Process
- Online Video Trends
- Consumer Trends
- Top Strategic Technology Trends
- 5 Biggest Changes Technology has Made to Modern Life
- Pros & Cons
- Summary
- References
In conclusion, we have the unprecedented ability to shape and envision different future through technology. As we continue to innovate, it's crucial to reflect on the ethical implications these advancements have on society and the diverse groups it affects. The rapid pace of technological change brings both opportunities and challenges, making it essential to consider how our decisions today will influence the world of tomorrow.EEAT your way to the top of Google - Enhance your SEO
EEAT your way to the top of Google - Enhance your SEOQuibble
油
If you're looking to enhance your SEO and conversions, consider EEAT. Showcasing your experience, expertise, authority and trust is vital in helping your stand out against your competitors. During this session we take a look at the steps you can take to ensure you cover all of these elements and maximise your results. TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdf
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdfSocial Samosa
油
TAM AdEx reports 58% rise in print ad space since 2020
Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
More Related Content
More from Ryan Manchee (7)
Finding the Digital Sweet Spot
Finding the Digital Sweet SpotRyan Manchee
油
Creating Efficiencies to Connect with the Right Audience through Programmatic Buying and How Convergence Affects Audience BuyingDemystifying the Evolution of Rich Media Metrics
Demystifying the Evolution of Rich Media MetricsRyan Manchee
油
With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? As clickthrough rates drop it leads some to conclude that display advertising is dying. With online metrics based around response, we have driven the fallacy that branding is a predominantly offline process. Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learnings into carefully constructed advertising strategies? By mapping advertising delivery against a consumer lifecycle, we can now begin to develop more targeted and relevant messages that will ensure a greater brand message, higher conversion rate and even a greater ROI for your media spend. Ryan Manchee of DG MediaMind will demystify the evolving online metrics giving confidence back to the value of display media and change the notion of measuring consumer engagement across all media channels.Inspire - Closing the Consumer Cycle
Inspire - Closing the Consumer CycleRyan Manchee
油
The document discusses innovations in closing the consumer engagement cycle across digital platforms. It highlights how connected devices now outnumber humans, consumers' dual screen activities like checking email while watching TV, automatic content recognition technologies, and the potential for two-way communication and accurate audience measurement. The presentation explores active engagement opportunities like retail targeting and product placement as well as visual recognition and interactions.Inspire 2012 - Lollapalooza
Inspire 2012 - LollapaloozaRyan Manchee
油
The document discusses convergence in technology and the role of data. It notes that technology is evolving rapidly and various technologies are converging, with a focus on how data can help chart a course to the future by powering personalized experiences in a way that puts technology and consumers in harmony.Media on the Move :: Putting the Brand in the Palm of Consumers
Media on the Move :: Putting the Brand in the Palm of ConsumersRyan Manchee
油
The ability to reach consumers anywhere at any time has shifted how advertisers execute campaigns and how audiences consume media. Beyond the ability to make calls, personalized mobile computers are tackling commerce and communication in increasingly innovative ways. Between the time you leave your home and arrive at the office, you can use your mobile device to interact with everything from billboards to QR codes on advertising and packaging. This presentation examines how agencies can best integrate mobile with their other digital channels.Engagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of DigitalRyan Manchee
油
2012 is the tipping point when connected devices outnumber people on the planet. What does this mean for marketers looking to engage with the hyper-connected consumer within the evolving media landscape? As consumers continue to embrace mobile devices, is the future of media on the second screen, or will mobile merely act as an enabler for enhancing other media?DG - Digital 101
DG - Digital 101Ryan Manchee
油
How Ad Video is Converging into the Digital Channel: Understanding Online Advertising Today...and TomorrowRecently uploaded (20)
Your Website is Losing You Money. Lets fix that!
Your Website is Losing You Money. Lets fix that!Pixellion
油
Your website might be costing you money and you dont even know it. A slow, unoptimised or outdated site means lost traffic, leads and sales.How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdf
How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdfWhiz Marketers
油
At Whiz Marketers, creating engaging content is more than just words and visualsit's about crafting an experience that resonates. We dive deep into audience behavior, leveraging data insights, emotional storytelling, and strategic execution to create content that captivates and converts. From interactive social media campaigns to SEO-optimized articles, we ensure every piece is tailored to drive engagement and brand growth. In the fast-paced digital world, content isnt just kingits the key to connection. Lets make yours unforgettable. The Secret Guide to Marketing Your Local Business For More Sales & Customers!
The Secret Guide to Marketing Your Local Business For More Sales & Customers!Hopeton Wilson
油
Discover the best Video Marketing tips for Local Businesses. Learn how to: 皚 Attract more customers and leads with targeted online strategies 皚 Leverage social media to boost visibility 皚 Convert leads into loyal customers with proven techniques and strategies. Learn how to use video marketing to build local trust and attract customers with testimonials.
This guide is a must-read for local businesses aiming to attract customers, boost sales, and stay competitive in the digital age.Get Creative Ideas to Grow Your Business With us!
Get Creative Ideas to Grow Your Business With us!Amrit Web
油
Get creative ideas to grow your business with us! From innovative marketing strategies to smart customer engagement, we help you stand out. Leverage digital trends, social media, and unique branding to attract more customers. Optimize operations, explore new revenue streams, and enhance customer experience for long-term success. Whether you're a startup or an established brand, our expert insights will fuel your growth. Let's innovate together and take your business to new heights!Digital Marketing Workshop Florence Fashion Society.pdf
Digital Marketing Workshop Florence Fashion Society.pdfNicoleJaroscak
油
This slideshow explores the fundamentals of digital marketing in fashion, covering its purpose, key elements, and what makes a campaign successful. It includes case studies of standout fashion campaigns from the past year and a hands-on assignment where members created their own digital marketing strategies for their favorite brands.
Presented at Florence Fashion Society, this workshop was designed to help students understand branding, visual storytelling, and consumer engagement in the digital space.
Check it out to gain insights into how fashion brands craft compelling marketing campaigns!Introduction Of Masonone.us | Greater Mason Area Portal Serving
Introduction Of Masonone.us | Greater Mason Area Portal ServingMasonOne
油
Greater Mason Area Portal Serving
Mason OH, Deerfield Township OH, Lebanon OH, West Chester Township OH, Symmes Township OH, Landen OH, Loveland OH, Hamilton OH, Fairfield OH, Middletown OH, Montgomery OH, Monroe OH, Springdale OH and Sharonville OH
Welcome to the Greater Mason OH Area Portal, your comprehensive resource for exploring everything our vibrant region has to offer.
Discover local deals, business and real estate listings, and job opportunitiesall in one place. Stay updated on the latest promotions and community offers.
The Mason City Portal website is your go-to resource for exploring everything our city has to offer, from local businesses with exclusive deals to a vibrant real estate market and comprehensive job listings. It's designed to connect residents and visitors alike to the community, ensuring access to the latest promotions, discounts, and opportunities in Mason City.
Uncover Exclusive Deals: Discover the best deals and discounts from local businesses across the region.
Connect with Local Businesses: Explore a diverse selection of businesses offering unique products and services near you.
Explore a Thriving Real Estate Market: Search for your ideal home across Mason and surrounding areas.
Find Your Perfect Job: Browse a broad range of job opportunities suited to your skills across multiple towns.
With our portal, connecting with the Greater Mason community has never been easier. Whether you're a local resident, newcomer, or visitor, find everything you need to stay connected, informed, and engaged with the region's dynamic offerings.
https://www.masonone.us/How Audiences use Technology and its Impact on their Lives
How Audiences use Technology and its Impact on their Livesamiejulianoamaral
油
In this presentation, "How Audiences use Technology and its Impact on their Lives", I explore how audiences (or people) engage with technology and its profound effects on individuals, society, and the world at large.
l examine the evolution of technology and the rise of the internet and its profound effect on human interactions, reshaping personal relationships, business practices, and global connectivity over the past two decades. A mix of key statistics and case studies will highlight the significant changes in how we communicate in the digital age.
KEY TITLE SLIDES:
- Introduction
- Access to the Internet
- History of the internet and technology
- Internet Connection Types
- Types of Electronic Devices
- Digital Device Applications
- Digital Devices used by Audiences
- How Consumers Search for Information
- What Consumers Buy Online
- Online Buyer Process
- Online Video Trends
- Consumer Trends
- Top Strategic Technology Trends
- 5 Biggest Changes Technology has Made to Modern Life
- Pros & Cons
- Summary
- References
In conclusion, we have the unprecedented ability to shape and envision different future through technology. As we continue to innovate, it's crucial to reflect on the ethical implications these advancements have on society and the diverse groups it affects. The rapid pace of technological change brings both opportunities and challenges, making it essential to consider how our decisions today will influence the world of tomorrow.EEAT your way to the top of Google - Enhance your SEO
EEAT your way to the top of Google - Enhance your SEOQuibble
油
If you're looking to enhance your SEO and conversions, consider EEAT. Showcasing your experience, expertise, authority and trust is vital in helping your stand out against your competitors. During this session we take a look at the steps you can take to ensure you cover all of these elements and maximise your results. TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdf
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdfSocial Samosa
油
TAM AdEx reports 58% rise in print ad space since 2020
Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
12 E commerce Marketplaces To Sell Products (2025)
12 E commerce Marketplaces To Sell Products (2025)Kun Fulfilment Ltd
油
12 E commerce Marketplaces: Online marketplaces for products and services are experiencing significant growth, in line with the old proverb, Go where your customers are. Major players in this sector, such as Rakuten, Amazon, Alibaba, Walmart, and eBay, are witnessing a surge in popularity. According to research from Be | Shaping the Future (Be STF), global marketplace sales are expected to reach USD $8.8 trillion by 2025, reflecting an impressive compound annual growth rate (CAGR) of 20%.[1] Furthermore, online marketplace sales are poised to enhance the overall growth of online sales, with their share of total online sales projected to increase from 19% in 2020 to 24% by 2025. This trend highlights the vital role that online marketplaces will play in the future of retail. By selling on these marketplaces, brands can enhance visibility, improve the shopping experience for customers, and potentially increase earnings. However, despite the wealth of opportunities available, entering foreign markets remains a considerable challenge for many businesses. The article below provides a detailed overview of top e commerce marketplaces with their pros and cons, making it easier for you to initiate your online selling via these platforms.
The Study of Consumer Perception and its intention towards Weekend Street
The Study of Consumer Perception and its intention towards Weekend StreetChampionPukhrambam
油
This project aims to explore and analyze consumer perception and its impact on their purchasing intentions toward Weekend Street, a street food business known for its noodles and BBQ offerings in Imphal. The study will focus on understanding how customers perceive the brand in terms of food quality, pricing, service experience, ambiance, and overall satisfaction. By collecting and analyzing customer feedback, social media engagement, and sales data, the project will identify key factors influencing customer loyalty and purchasing behavior.
The research will employ both qualitative and quantitative methods, including surveys, online reviews, and social media comments, to gauge customer sentiment and expectations. Advanced data analytics tools like Google Data Analytics and visualization platforms will be used to interpret the findings effectively.
The ultimate goal of this project is to provide actionable insights to help Weekend Street improve its customer experience, address existing challenges, and align its offerings with market demands. This will support the business in strengthening its market position, increasing customer retention, and driving future growth.Beyond the Basics- Scaling SME Marketing with Advanced Tactics and AI
Beyond the Basics- Scaling SME Marketing with Advanced Tactics and AIQuibble
油
During this session we discussed how businesses can go a step further to enhance their marketing strategy. Following a website audit and once technical issues are fixed, businesses can review teir backlink profile, reviewing competitors, conduct keyword gap analysis and audit their own content to support an increase in organic traffic, rankings and conversions. We also looked at predictive marketing and provided a list of tools and resources businesses can access to stay ahead of the competition.