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50 Keys To Startup Success

               Ash Singh
          CEO  Interactive SG




1
TV Shows I was involved with
                     Biggest Loser Asia
                    #1 show on Hallmark




  Contender Asia
  #1 show on AXN
Facebook Games I created




Cut The Fat Challenge
#1 Lifestyle Facebook
    Game in Asia
 http://cutthefatchallenge.com/
Online Audition platforms I produced




          Star Commentator
#1 Reality Audition Platform for ESPN
    in Asia http://live.starcommentator.com/
Unique Experiences




5
Hobbies




6
Current Project




7
50 Keys To Startup Success

               Ash Singh
          CEO  Interactive SG




8
1. Watch your cash.

    2. Pick founders carefully.
    3.   Hire generalists early.
    4. Hire specialists later.

    5. Invest      in culture.
    6. Avoid tempting distractions.
    7. Support customers maniacally.
    8. Avoid business plans.
    9. Write a blog.
    10. Never fudge numbers.




9
11. Encourage diverse thinking.
     12. Guard your time.
     13. Defer renting space.
     14. Get enough sleep.
     15. Delay raising capital.

     16.   Persist through downturns.
     17.   Decide with data.
     18. Improve product daily.
     19. Recognize revenue consistently.

     20. Start    charging early.



10
21. Reward early adopters.

     22. Sell   something today.
     23. Say NO often.

     24. Accept       imperfect data.
     25. Recruit with zest.
     26. Nurture your best.
     27. Treat vendors well.
     28. Believe in yourself.
     29. Respect your competitors.
     30. Try something new.




11
31. Build a brand.
     32. Focus, focus, focus.
     33. Iterate more often.

     34. Use your product.
     35. Live your vision.
     36. Encourage rational debate.

     37. Make      decisions swiftly.
     38. Face harsh realities.
     39. Dont break laws.
     40. Protect your health.




12
41. Celebrate your successes.

     42.   Cancel unnecessary meetings.
     43. Improve employee's resumes.
     44. Beware big bullies.

     45.   Share the experience.
     46. Maintain your relationships.
     47. Keep it fun.
     48. Sales fixes everything.
     49. Ship then test.
     50. Do not partner.




13
Thanks for your time.
     We are looking for entrepreneurs like you.
      Email me at me@ashsingh.com if you are interested
       in building a business in:
        Crowdfunding

        B2B Group Buying
        Gamification
        Turban Fashion




14
Interactive


                                               www.interactive.sg
                                                   9185 7545
                                               Ash@interactive.sg




15    @2010-2011 Interactive Digital Reality
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50 keys to Startup Success

  • 1. 50 Keys To Startup Success Ash Singh CEO Interactive SG 1
  • 2. TV Shows I was involved with Biggest Loser Asia #1 show on Hallmark Contender Asia #1 show on AXN
  • 3. Facebook Games I created Cut The Fat Challenge #1 Lifestyle Facebook Game in Asia http://cutthefatchallenge.com/
  • 4. Online Audition platforms I produced Star Commentator #1 Reality Audition Platform for ESPN in Asia http://live.starcommentator.com/
  • 8. 50 Keys To Startup Success Ash Singh CEO Interactive SG 8
  • 9. 1. Watch your cash. 2. Pick founders carefully. 3. Hire generalists early. 4. Hire specialists later. 5. Invest in culture. 6. Avoid tempting distractions. 7. Support customers maniacally. 8. Avoid business plans. 9. Write a blog. 10. Never fudge numbers. 9
  • 10. 11. Encourage diverse thinking. 12. Guard your time. 13. Defer renting space. 14. Get enough sleep. 15. Delay raising capital. 16. Persist through downturns. 17. Decide with data. 18. Improve product daily. 19. Recognize revenue consistently. 20. Start charging early. 10
  • 11. 21. Reward early adopters. 22. Sell something today. 23. Say NO often. 24. Accept imperfect data. 25. Recruit with zest. 26. Nurture your best. 27. Treat vendors well. 28. Believe in yourself. 29. Respect your competitors. 30. Try something new. 11
  • 12. 31. Build a brand. 32. Focus, focus, focus. 33. Iterate more often. 34. Use your product. 35. Live your vision. 36. Encourage rational debate. 37. Make decisions swiftly. 38. Face harsh realities. 39. Dont break laws. 40. Protect your health. 12
  • 13. 41. Celebrate your successes. 42. Cancel unnecessary meetings. 43. Improve employee's resumes. 44. Beware big bullies. 45. Share the experience. 46. Maintain your relationships. 47. Keep it fun. 48. Sales fixes everything. 49. Ship then test. 50. Do not partner. 13
  • 14. Thanks for your time. We are looking for entrepreneurs like you. Email me at me@ashsingh.com if you are interested in building a business in: Crowdfunding B2B Group Buying Gamification Turban Fashion 14
  • 15. Interactive www.interactive.sg 9185 7545 Ash@interactive.sg 15 @2010-2011 Interactive Digital Reality

Editor's Notes

  • #4: SpinAndW.inSocial Media Redemption PlatformHot WheelsThe Saviors360 TV PlatformLove MakersNescafePink Fab LifeBarbieCut The Fat ChallengeWeight Loss Social GameFitness First, Skype, PayPal, Nestle
  • #5: STAR PlatformStar NewscasterKFCStar CommentatorSkype, ESPNESPN Football SuperstarEPL Social Casual GameSamsung, PayPal, ESPNNeumodoBe-Spoke E-Fashion