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O F A P E R F E C T M E D I A B R I E F
7 C O M P O N E N T S
T H E O B J E C T I V E
V E R S U S T H E G O A L
The Difference
DATE &TIME
1 .
MARKETING
ROADMAP
THE PRODUCT OR BRAND
THE 360 ACTIVATION VIEW
2 .
CUSTOMER
UNDERSTANDING THE
DEMOGRAPHICS, PSYCHOGRAPHICS
AND MORE.
3 .
F a c t o r i n g I n
Seasonality
4 .
PAST
LESSONS LEARNT
EXPERIENCIAL
5 .
PlatformsAUDIT OF BRAND PRESENCE ACROSS MEDIA
PLATFORMS
6 .
Media
Budget
7 .
THANK YOU
Ad

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7 components of a Media Brief