�ݺ�ߣ

7 Habits of Highly Effective
YouTubers: Actionable Tactics to Step
up Your YouTube Game Immediately
How to drum up awareness, build an audience, and
even generate revenue and sales using YouTube

Presentation Date: June 20, 2012
Accompanying video: http://youtu.be/yykJ6gxtGPM

with Julie Perry, Vice President & Social Media Director
at BLASTmedia

Why YouMust YouTube

• 800,000,000 users (about the same
as Facebook)

• 4 Billion page views a day, which
adds up to 1,000,000,000,000 a year.

• Mobile Access & Home T.V. Access

• #2 Search Engine in the World

• YouTube IS a Social Network.

• 72 Hours of video uploaded every
minute.

What my company does is
helps business

1. Your Channel

2. Your Content

3. Optimization – Videos

4. Branding & Cross-Promotion

5. Socialization

6. CTAs (Call-to-Action Ads)

7. Advertising (Adwords for Video)

Your YouTube Channel.

Your Homebase. Build Community here.

Channel = Your Video Hub.

Your videos are like subpages to a website:
Feature them here and drive traffic to the
channel. Optimize your Channel.
.

Channel Step 1: Name it and Claim it

• Think branding.

• Band / Songwriter Name or Record Label

• Add “Music” or “Band” if need be.

• NOT “JoeSchmoe1969” or “xxxTina84xxx”

• Use http://www.YouTube.com/user/YourChannel when linking.

Channel Step 2: Upload a background image. Get info
“above the fold.”
Brand your channel background.

Channel Step 2: ASK for the subscription.
Brand your channel background.

Chanel Step 3:
Add Description Copy and Links to Fill out the “About” section thoroughly.

Websites and Social Media Profiles

Channel Step 3:
Add Description Copy and Links to Fill out the “About” section thoroughly.

Websites and Social Media Profiles

Channel Step 4:
Feed view offers nothing of value to
Feature your Signature Video. viewer.

Channel Step 4:
Don’t do it.
Feature your Signature Video.

Channel Step 4.5:
Feature your Signature Video. Yes, autoplay it.

And Autoplay it.

Channel Step 5: Adding videos to playlists also helps
with search.
Build and Feature Playlists.

Channel Step 6:
Make deals with other musicians or
Cross Promote Relevant Channels venues to help each other out.
and/or Partners’ Channels.

Know Pros and Cons of Partner Partner channels have more opportunities
for branding but must run ads.
Channels.

Your Video Content.

Connectability. Accessibility. Sharability.

Your Video Content

• Length

• Variety: Create clips at varying lengths
to use for different types of promotion.

• Audio quality.

• Intros for branding. Extros for connecting.

• Call to action?

• Ask and you shall receive.

Optimization – Videos.

Discoverability. Findability. Get Discovered!

Talking to Search Engines.

YouTube, Google Video, and Google Universal!

Optimization:
Videos & Titles

• Metadata (Titles, Tags, Video Description,
and Category)

• File name – use keywords.

• Title: Up to 100 Characters.

• Title: Balance between talking to search
engines and piquing interest.

• Title: Say if it’s a cover song or music video.

Good but could use more:
Optimization:
Video Tags (Keywords)

• Up to 500 characters for tags.

• Make it a goal to use all of them.

• Tags: Use quotes around phrases.
Bad: good quantity but no quotes used:
• Tags: Consider “sounds like.”

• Tags: Add music venues for live
recordings.

Optimization:
Video Descriptions

• Up to 5,000 Characters in Description.

• The more content, the better your chances
of being discovered by searchers.

• Include lyrics in description!

• Description: Start with URL at beginning.

• Description: Use http:// in front of URLs to
hyperlink them.

Branding & Cross-Promotion

Sharability. Be prepared to travel far.

Annotation
Annotation

Annotations: Make call-outs and add additional info
Cross link videos and playlists. via annotations. Also brand and cross
promote within the video content.
Gain subscribers.

More Optimization:
Cross-Platform Promotion

• You get it started.

• Share and post everywhere:

• Twitter

• Facebook

• Goolge+

• Tumblr, Stumbleupon, Digg, MySpace

• Embed on main website/blog.

More Optimization:
Cross-Platform Promotion

• You get it started.

• Share and post everywhere:

• Twitter

• Facebook

• Goolge+

• Tumblr, Stumbleupon, Digg, MySpace

• Embed on main website/blog. Share

Socialization.

Build Community. Engage and Interact.

Optimization via Socialization:
Audience Engagement

• Always allow Comments and Embedding.

• Reply to all Comments.

• Build Playlists.

• Add your videos to them.

Optimization via Socialization:
Audience Engagement

• Always allow Comments and Embedding

• Reply to all Comments.

• Build Playlists.

• Add your videos to them.

• Comment on other videos and subscribe
to other channels.

• Add Contacts!

Cheaters Never Win.

• How to see how people are getting views:

CTA – Call-to-Action Ads.

Tell your audience what to do. Help them do it.

CTA – Call-to-Action Ads.

Clickable and linkable to external destinations,
off YouTube.

To set up a CTA Ad, you must sign up
for Google Adwords for Video.

Advertising.

Google Adwords for Video: In-stream & In-
Search.

Login to YouTube and then open a new TrueView Ads: GooTube offers lots of
resources available to show you how to
tab to: http://ads.youtube.com use.

Login to YouTube and then open a new Advertise in Search Results.
tab to: http://ads.youtube.com

If you are going to “buy views,” do it this In-stream Ads.
way. REAL VIEWS from REAL PEOPLE.

Happy Tubing!

Twitter: @JuliePerry

Website: www.BLASTmedia.com

YouTube: www.YouTube.com/BLASTmediaPR

�ݺ�ߣ

7 Habits of Highly Effective YouTubers:��Actionable Tactics to Step up Your YouTube Game Immediately - New Music Seminar 6-20-12

Recommended

More Related Content

What's hot (13)

Similar to 7 Habits of Highly Effective YouTubers:��Actionable Tactics to Step up Your YouTube Game Immediately - New Music Seminar 6-20-12 (20)

Recently uploaded (20)

7 Habits of Highly Effective YouTubers:��Actionable Tactics to Step up Your YouTube Game Immediately - New Music Seminar 6-20-12