This document discusses the role of sportsmanship and ethical behavior in professional sports. It defines sportsmanship as fair, respectful, and polite conduct during athletic competition, and ethical behavior as demonstrating honesty, fairness, and respecting individuals' rights. The document explores how owners, coaches, doctors, athletes, and fans should uphold high standards of ethical conduct and sportsmanship through their decisions, treatment of others, community involvement, and fan behavior. It argues that punishments for poor conduct should increase while rewards for good sportsmanship grow, and that teaching civility and upholding strong sportsmanship standards from the past are needed.