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THE STORY OF
Central Park
GALIT LURYA | THESIS 1
Anezka Sebek & Barbara Morris
“History provides us with a
collective memory;it gives us
a sense of connection to
place, time and community”
Tristram Hunt
British politician, activist, historian, broadcaster and newspaper columnist
WHY?
Provide Central Park visitors
with an easy and engaging
way to access the park’s
history through path signage
and an accompanying website
GOAL
Central Park Parks &
Museums
Education
DOMAINS
Public DebateCommunity
& Classes
Urban Park
Planning
CENTRAL PARK HISTORY
collect &
preserve
share power with
the communities
it serve
technology
opens a crack
in time
MUSEUMS
Focus on the
natural history
of the setting
Show the diverse
meanings a
place has
Investigations &
representations
MOBILE LEARNING
Audience
Central Park Survey Report 2011
AUDIENCE
Prototypes
PROTOTYPE 1
Prototype
PROTOTYPE 2
Prototype
PROTOTYPE 3
Prototype
PROTOTYPE 4
Prototype
PROTOTYPE 5
Prototype
PROTOTYPE 5
Usertesting
High level of excitement
While reading the different knowledge facts
the users expressed out loud surprise & delight
All the users said they did not know
any of the information before
PROTOTYPE 5
Usertesting
PROTOTYPE 5
Usertesting
Add a lighting option so the
signs are noticeable
A few of the users tapped on the signs
with their foot expecting an interaction
Combine the signs with a phone
application for more information
PROTOTYPE 5
Usertesting
PROTOTYPE 5
Usertesting
Out of 64 visitors in half an hour at the park
only 6 noticed and read the historic signage
People don’t look down at the park
Material, color, size, location
PROTOTYPE 5
Usertesting
PROTOTYPE 6
Prototype
PROTOTYPE 6
Usertesting
PROTOTYPE 6
Usertesting
The sign would make them look for
more signs like it in the park
Found the events interesting
The images play an important part of the experience
PROTOTYPE 6
Usertesting
The questions made testers uncomfortable,
some felt there was a hidden agenda behind them
The testers were not excited about the
use of the QR code
Testers suggested adding more
dynamic elements and playfulness
PROTOTYPE 6
Usertesting
PROTOTYPE 6
Usertesting
PROTOTYPE 6
Usertesting
PROTOTYPE 6
Usertesting
PROTOTYPE 6
Usertesting
PROTOTYPE 6
Usertesting
Almost every person that passed the sign looked at it
Of the 3 people I talked to-
all asked if there were more signs throughout
the park for them to see
One person asked when the QR code site was going live
Meeting
with the
Conservancy
FEEDBACK
Concerns about use of signage
Focus on nature and the design of the park and
not intrusive. The solution should be something
discreet but still informative.
The Conservancy’s 35th anniversary
Focus on telling the story of the Conservancy-
the story of the decline and rebirth of the park.
OPTIONS
Conservancy’s 35 Anniversary
A temporary installation
Installation at the Doris
C. Freedman Plaza
Different historical
site in the city
Next Steps
Focus on historic events from the last
35 years and the role the Conservancy
has played in the park.
Creating a combination of signage
and a website celebrating the Park and
Conservancy’s anniversary
DECISION
8min short presentation
8min short presentation
8min short presentation
Full flushed out wireframes for website for review and testing
Images and text for 35 signs
Revised wireframes after testing and flushed out designs
Design options for signage and beginning of production
Finish designing and usertesting of website
Beginning production of responsive website
Beginning production of signage
Finalize website and QA
Installation of signs(?)
Completed project
DECEMBER
JANUARY
FEBRUARY
MARCH
APRIL
PRODUCTION TIMELINE
galitluryathesis.wordpress.com
galit_lurya.prosite.com
Thank you
“Central Park is an urban treasure–
one of the richest and most
complex cultural institutions of
New York City”
Central Park Conservancy, 1991 Annual Report
CENTRAL PARK HISTORY
Precedents
GRAND CENTRAL APP
Precedents
DAILY QUOTE
Precedents
A-TAGS
Precedents
UNION SQUARE TIMELINE
Precedents
Personas
Jordan Thompson
Dog Walker
Christopher Williams
Runner
Andrew Green
Reader
Lisa Williams
New Mother
Kathryn Myers
Biker
8min short presentation
8min short presentation
8min short presentation
8min short presentation
8min short presentation
Audience
8min short presentation
8min short presentation
8min short presentation
8min short presentation
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Experience
Video
8min short presentation
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8min short presentation