Nicola Strand - A Data Driven Culture

Mar 8, 20180 likes126 views

This presentation gets the conversation going about how having a data driven culture is pivotal to company and individual success.

M Y O B S E R V A T I O N S
• Data driven individuals/organisations exist
• Culture work in progress
• If being data driven is at heart of culture, this
gives:
• Individual professional purpose
• Individual motivation
• Individual happiness

W E J U S T G O T
A L L T H E P A G E
V I E W S !
4 0 % O P E N
R A T E - G E T I N !
2 0 M I N U T E S
S E S S I O N
D U R A T I O N ,
O U R C O N T E N T
M U S T B E S I C K
D I D Y O U
S E E T H E
C L I C K S O N
T H A T A D ?
A W E S O M E !
VANITY METRICS ARE REPORTS, NOT DATA

C O M I N G U P :
• Top pieces of advice on how to get data to be part of
the cultural heartbeat in the workplace

S T A K E H O L D E R
M A N A G E M E N T( A K A ‘ A S K T H E Q U E S T I O N S ’ )

• Ask the right questions e.g. why do we celebrate free
trials if nobody takes up the full product at the end?
• Buy in from management = easier ride
• If KPIs suck, our output sucks

A L L I E S A N D M E N T O R S
( A K A ‘ H E L P E A C H O T H E R ’ )

• Power in numbers
• Allies can also be from
different team/dept
• Seek out a mentor - can
even be outside of
company

P A S S I T O N
( A K A … P A S S I T O N )

Expand culture by passing on knowledge
Hold inspiration/knowledge share sessions and invite stak
Pass it onto two people, they pass it onto two people .. et

Culture change doesn’t happen overnight
Old habits die hard
Continue to challenge and persist with asking the right questions

A S K T H E Q U E S T I O N S .
P A S S I T O N .
H E L P E A C H O T H E R .
P E R S I S T .
C O M P A N Y B E N E F I T - H A P P Y
E M P L O Y E E S

T H A N K Y O U .
LinkedIn: https://www.linkedin.com/in/nicolastrand1980/
Twitter: @NicolaStrandDK
PS: Come to MeasureCamp Copenhagen

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Nicola Strand - A Data Driven Culture

1. A D A T A D R I V E N C U L T U R E

2. WHAT IS CULTURE?

3. M Y O B S E R V A T I O N S • Data driven individuals/organisations exist • Culture work in progress • If being data driven is at heart of culture, this gives: • Individual professional purpose • Individual motivation • Individual happiness

4. W E J U S T G O T A L L T H E P A G E V I E W S ! 4 0 % O P E N R A T E - G E T I N ! 2 0 M I N U T E S S E S S I O N D U R A T I O N , O U R C O N T E N T M U S T B E S I C K D I D Y O U S E E T H E C L I C K S O N T H A T A D ? A W E S O M E ! VANITY METRICS ARE REPORTS, NOT DATA

5. C O M I N G U P : • Top pieces of advice on how to get data to be part of the cultural heartbeat in the workplace

6. S T A K E H O L D E R M A N A G E M E N T( A K A ‘ A S K T H E Q U E S T I O N S ’ )

7. • Ask the right questions e.g. why do we celebrate free trials if nobody takes up the full product at the end? • Buy in from management = easier ride • If KPIs suck, our output sucks

8. A L L I E S A N D M E N T O R S ( A K A ‘ H E L P E A C H O T H E R ’ )

9. • Power in numbers • Allies can also be from different team/dept • Seek out a mentor - can even be outside of company

10. P A S S I T O N ( A K A … P A S S I T O N )

11. Expand culture by passing on knowledge Hold inspiration/knowledge share sessions and invite stak Pass it onto two people, they pass it onto two people .. et

12. P E R S I S T ( K E E P G O I N G ! )

13. Culture change doesn’t happen overnight Old habits die hard Continue to challenge and persist with asking the right questions

14. A S K T H E Q U E S T I O N S . P A S S I T O N . H E L P E A C H O T H E R . P E R S I S T . C O M P A N Y B E N E F I T - H A P P Y E M P L O Y E E S

15. T H A N K Y O U . LinkedIn: https://www.linkedin.com/in/nicolastrand1980/ Twitter: @NicolaStrandDK PS: Come to MeasureCamp Copenhagen

Editor's Notes

#4: I believe … <click> Data driven individuals/organisations exist, not culture. Workplaces still getting to grips with what data is available Data driven culture = individual professional purpose, motivation, happiness. Agency vs tech company example - company main objective start every presentation vs. tech company newsletter
#12: How? Take initiative. Examples = utm parameters/campaign tracking. Hold inspiration sessions. Invite senior management if possible. Help the culture evolve.

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