The Middle East Beverage Awards, held on May 9, 2016, aims to recognize the best products and practices within the non-alcoholic beverage industry, including various categories such as soft drinks, fruit juices, and energy drinks. Organized by the AABA, the awards provide media exposure and marketing opportunities for participating brands while promoting competition among them. The ceremony will feature VIP guests and industry professionals, offering several benefits including promotional booths and product displays.