About TwinEngine
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The document summarizes the history and services of TwinEngine, a strategic marketing and social media agency founded in New Orleans in 1998. It traces the company's evolution from Farnet Hart Design Studio started by twins Winnie and Lorrie Brignac Hart in 1990, to becoming The H Agency in 1998 and expanding into social media marketing under the name TwinEngine by 2012. The summary highlights TwinEngine's integrated approach using analytics and creativity to develop social media strategies and campaigns for clients across industries.
About TwinEngine
- 1. ENCY H AG YTHE ED B OWER P
- 2. TORY HIS 1973 1985 1998 2004 2010 2012 The digital age Macintosh Google Social 90% of 3/4 of worlds population emerges and revolutionizes launches Media households is online; 2/3 use social 鍖rst hand held desktop Begins have a networks; 90% of social mobile phone is publishing cellphone network users are on introduced Facebook; 70% watch online videos 1960s: July 1990 July 1998 2005 2011, 2012 July 2012 Twins, Winnie Farnet Hart Farnet Hart Hurricane Awarded top TwinEngine Brignac Hart Design Studio Design Studio Katrina 100 Fastest Launches and Lorrie opens in becomes Houston of鍖ce growing LSU Brignac Lee New Orleans The H Agency opens Companies are born
- 3. UT US ABO TwinEngine, Powered by The H Agency, is an award-winning, strategic marketing and creative agency that specializes in Social Marketing. Social Marketing is engagement through online marketing and social media tools to generate exposure, opportunity, sales, relationships and build brand equity. - Strategy, Consulting and Planning - Content Strategy and Development - Brand Development - Online Reputation Management and Analysis - Online and Website Strategy - Competitive Monitoring and Analysis
- 4. UT US ABO LEFT RIGHT ENGINE ENGINE ANALYTICS CREATIVITY Winnie Brignac Hart, right engine creativity, and Lorrie Brignac Lee, left engine analytics, bring 20+ years of marketing experience, 125+ industry awards and a passion for leveraging their twin talents to help companies translate traditional marketing channels into forward thinking online and油social marketing solutions.
- 5. ETING MARK THEN NOW - One-way - Multi-way - Push-driven Brand-to-customer - Brand-driven Customer-to-brand Customer-to-customer - Participatory - User-powered
- 6. DO RE T TO GO? W HE AN YOUW Build a brand that stands out among the competition. Communicate and integrate your brand message effectively. Reach your target audience online. Optimize your website so you can be easily found. Measure the effectiveness of your Social Marketing. Monitor your online reputation and be a part of the conversation.
- 7. CESS PRO
- 8. LORE EXP We explore data, competitors, perceptions, preferences and goals to understand the client, products and goals.
- 9. RRATE NA We narrate findings into an effective marketing road map, visual solutions and social strategy.
- 10. AUGE G Web Presence Summary Total Posts by Media Type: 343 Sentiment Snap Shot Web Top Phrases Positive Twitter - 116: 92% 247: 72% Mainstream News 42: 12.2% Facebook 26: 7.6% Negative Blogs 15: 4.4% Somewhat Positive 1: 3.3% 5: 4.7% Forum Replies 5: 1.5% Forums 8: 2.3% Social Media Summary Total Followers 4,000 (+150) Total Likes 13,953 (7.00 %) Posts by Sentiment Friends of Fans 10,437,919 (10.92%) Monthly Total Reach WHERE SOCIAL TAKES FLIGHT Users at Company: 1,495 (+127) Followers: 7,586 (+279) Page Views: 986 +100) Social Marketing Dashboard June 2012 We gauge KPIs, systems and processes and analyze results. We monitor and respond and develop dashboards for monitoring.
- 11. MENT MPLE I We implement microsites, websites, campaigns, social applications and content strategies to support strategic initiatives.
- 12. TURE NUR We manage campaigns, blogs, online advertising programs and manage social tools.
- 13. PAND EX We educate and train team members to support internal and external marketing systems and processes. We lead quarterly summits for planning and to evaluate progress.
- 14. BA CK FEED A perfect Because our company is subject to more stringent rules and regulations, incorporating example of social media into our the right brain marketing mix was a huge and left brain challenge.油 Kudos to the team working in for employing their expertise in successful I have never worked with a both social media and our harmony. vendor more business to help us take the Over the past organized. plunge (and build our brand 10 years, Ive Everything was awareness)! The initial strategy found their explained thoroughly and and results aligned perfectly unique blend exceeded my with our overall Sales and of strategic expectations. 油 Marketing goals. We are and creative You make up a pleased with the progress and initiatives both wonderful organization.油 look forward to building on that refreshing and Understanding our success. engaging. Company, Structure and Culture de鍖nitely helped with the project.
- 15. IENCE XPER E 15
- 16. OU! NK Y THA TwinEngine.com Winnie Brignac Hart and Lorrie Brignac Lee Houston 281-953-7475 New Orleans 504-522-6300