The document summarizes and analyzes four different advertisements.
The Canon advertisement uses fear, guilt and statistics to promote preventing sickness. The Diet Pepsi ad appeals to fun and power by showing a successful man blowing bubbles. The recycling ad makes the viewer feel they can change the world through recycling using fear, guilt and pity. The Puma ad appeals to power and fun, suggesting their shoes can make someone a better athlete by featuring a celebrity endorser.
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1. Introduction In the following few slides, I will tell you three important things about each very different ad.
2. Canon This is ad is appealing to the need of freedom, freedom from sickness, and a disease. It uses fear, guilt and pity to try to persuade you to buy it. It also uses facts and figures like number one choice and etc to try and make it sound appealing. The ad catches ones attention by the strange eye colors! I was really interested when I saw the red and orange eyes!
3. Diet Pepsi This ad appeals to the needs of fun and power! There is a business man in a suit (which is a stereotype for success) blowing bubbles in his soda! This is showing you can be successful and have fun! I think it used your values to make you re-evaluate everything in your life. The ad caught my attention with a un-conventional image of the man in a suit blowing bubbles! It made me wonder what kind of story could be behind this ad.
4. Dont throw anything away The ad makes you feel powerful, like you have a chance to change the world. It uses fear, guilt and pity to make you want to help and recycle. It caught my attention by the flowers coming out of the pipes instead of smoke! It made me think about how much pollution comes from factories.
5. Puma The ad appeals to the needs of fun and power, by having sports shoes you can be a better athlete. It uses a celebrity to make the