Advertisements
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The document summarizes and analyzes four different advertisements. The Canon advertisement uses fear, guilt and statistics to promote preventing sickness. The Diet Pepsi ad appeals to fun and power by showing a successful man blowing bubbles. The recycling ad makes the viewer feel they can change the world through recycling using fear, guilt and pity. The Puma ad appeals to power and fun, suggesting their shoes can make someone a better athlete by featuring a celebrity endorser.
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The document summarizes four different advertisements:
1. The Canon advertisement appeals to fears of sickness and uses statistics to promote its product as the number one choice. It catches attention with unusual eye colors.
2. The Diet Pepsi ad promotes fun and power by showing a businessman blowing bubbles, appealing to values of success. It stands out with an unconventional image.
3. The recycling ad makes the viewer feel empowered to change the world and uses fear and guilt to promote recycling. It catches the eye with flowers coming out of pipes instead of smoke.
4. The Puma ad ties their shoes to athletic success through a celebrity endorsement. It draws attention with shoes presented like jewelry in a fancySocio
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Companies spend thousands or millions on advertising to promote their products through commercials, movies, sports games, and other media. While advertisements may not directly cause purchases, they keep products top of mind for consumers and help companies stay competitive by being visible among other brands. Advertisements also help guide people's purchasing decisions by familiarizing them with popular or celebrity-endorsed options when choosing between various products.Advertising techniques 
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The document discusses different types of advertising including online, print, guerrilla, broadcast, outdoor, product placement, mobile, and packaging advertising. It also covers common advertising strategies such as "before and after", "advice", "empathy", "testimonial", "demonstration", "competitive", and "negative to positive". Finally, it analyzes sample advertisements and discusses constraints in advertising related to law, money, and ethics.English 3201: Media Strategies
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This document discusses various advertising techniques:
- Beauty appeal uses attractive models to make people think the product will make them look good. Celebrity endorsement makes people trust products because they trust the celebrity promoting it.
- Escape advertising shows beautiful destinations to make people want to go on holiday when the weather is bad.
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This document discusses various advertising techniques used to appeal to audiences and sell products. It describes how beauty ads use airbrushed, attractive models to imply products can make people look like the models. Celebrity endorsements are used to make audiences trust that celebrities use and endorse the quality of products. Escape ads depict pleasant locations and situations to make audiences want to experience them. Peer approval ads imply people must buy a product to fit in socially. The document also discusses techniques like nurture appeals, rebellion, rhetorical questions, and scientific claims.Advertising techniques
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Advertising techniques discussed in the document include:
- Celebrity endorsement, where celebrities are used to encourage people to buy a product and make it seem trustworthy.
- Escape, showing an enjoyable scene to make people want to purchase a product to experience that scene instead of something boring.
- Peer approval, suggesting a product will help you fit in socially and gain friends.
- Rhetorical questions, making people question their choices to encourage a certain action like donating to a charity.
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Advertising techniques discussed in the document include:
- Celebrity endorsement, where celebrities are used to encourage people to buy a product and make it seem trustworthy.
- Escape, showing an enjoyable scene to make people want to purchase a product to experience that scene instead of something boring.
- Peer approval, suggesting a product will help you fit in socially and gain friends.
- Rhetorical questions, making people question their choices to encourage a certain action like donating to a charity.
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Apples Think Different Ad
The think different vintage campaign used by Apple was the turning point to the reputation and economic situation of the company in the market. The campaigns great back ground, context and visual presentation worked for apple making it successful and outstanding in the market which saved it from a state of impending bankruptcy. Its success was highly enhanced by the effective use of pathos, ethos and logos which make it appear ancient though a modern brand advertisement. These three convince the audience or customers how the company thinks differently. The great turn around could have not been in place were it not for Steve Jobs who after being fired in 1985 was recalled in 1997 and found the company only four months to bankruptcy. His strategy to returning the company to glory was through improving the companies advertising after they had been spending a lot of money without returns.
In a campaign which ran from 1997 to 2002, Jobs used two strategies namely the TV commercial and a print campaign. In this paper, we shall look at the effectiveness of the ethical appeals or credibility used to convince the audience, the impact of emotional appeals used and finally the logic or clarity of the claims used which are the strengths in the campaign that led to the revival of Apple.
The commercial starts with a 60 seconds black screen with the announcer Richard Dreyfuss, an American actor narrating several quotes from notable revolutionists starting with the manifesto Heres to the crazy ones by Albert Einstein followed by the words; The misfits. The rebels. The trouble makers. The round pegs in the square holes. The ones who see things differently. They are not fond ofrules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you cant do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think that they can change the world, are the ones who do. As the voice speaks, the images of several revolutionists flash over the screen beginning with Albert Einstein, Martin Luther King, Mahatma Gandhi, Mohammed Ali, Bob Dylan, Yoko Ono and Ted Turner just to mention a few. The list of inspiring images ends with the image of an anonymous girl which is followed by the disappearance of the think different into white, Apples Logo and the commercial ends. The print ad comprised of billboards, posters and magazines which had one of the inspiring characters, the words think different and the multicolored Apples logo. The posters and billboards were placed on famous cities like San Francisco while the magazine ad was available in Newsweek and other mainstream magazines.
The campaign uses logos or reasoning effectively by honoring great revolutionists while using the ration that positive change is brought about by creative thinkin.Advertising
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This document discusses different types and methods of advertising including online, print, guerrilla, broadcast, outdoor, product placement, mobile, and packaging advertising. It provides examples of each type, describing key aspects. Constraints in advertising like laws, budgets, and ethics are also outlined. Several anti-animal testing advertisements are then analyzed in terms of design, message, audience, and effectiveness.Evaluation
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The document discusses different styles and techniques used in advertisements. The author structured their Irn-Bru TV advert with a surreal, linear narrative where drinking the product instantly transforms the man's abilities and clothing. Their advergame presents a similar concept through animated gameplay. Surreal transformations are a common technique used to imply product benefits without realistic depictions. Different styles appeal to audiences in varied ways and must fit the product.
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In this session, we will cover the following topics:
Introduction to RPA & UiPath Studio
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Introduction to UiPath Studio
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Control Flows
You are requested to finish the following self-paced training for this session:
Variables, Constants and Arguments in Studio 2 modules - 1h 30m - https://academy.uipath.com/courses/variables-constants-and-arguments-in-studio
Control Flow in Studio 2 modules - 2h 15m - https:/academy.uipath.com/courses/control-flow-in-studio
鏝 For any questions you may have, please use the dedicated Forum thread. You can tag the hosts and mentors directly and they will reply as soon as possible. 16 KALALU鏝媜ご垂鏝乞 APARAMAHASAHASRA SIMHAMAHANKALKIADIPARASAKTIBH...
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In this session, we will cover the following topics:
Introduction to RPA & UiPath Studio
Overview of RPA and its applications
Introduction to UiPath Studio
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Variables, Constants and Arguments in Studio 2 modules - 1h 30m - https://academy.uipath.com/courses/variables-constants-and-arguments-in-studio
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This document discusses different types and methods of advertising including online, print, guerrilla, broadcast, outdoor, product placement, mobile, and packaging advertising. It provides examples of each type, describing key aspects. Constraints in advertising like laws, budgets, and ethics are also outlined. Several anti-animal testing advertisements are then analyzed in terms of design, message, audience, and effectiveness.Evaluation
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Introduction to RPA & UiPath Studio
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Control Flows
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Variables, Constants and Arguments in Studio 2 modules - 1h 30m - https://academy.uipath.com/courses/variables-constants-and-arguments-in-studio
Control Flow in Studio 2 modules - 2h 15m - https:/academy.uipath.com/courses/control-flow-in-studio
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Let's explore some of Kubernetes extensive app developer tooling, but mainly what the PaaS space looks like in 2025; 18 years after Heroku made it popular.
Is Heroku still around? What about Cloud Foundry?
And what are those new comers (fly.io, railway, porter.sh, etc.) worth?
Did the Cloud giants replace them all?10 FinTech Solutions Every Business Should Know!.pdf
10 FinTech Solutions Every Business Should Know!.pdf Yodaplus Technologies Private Limited
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FinTech is reshaping the way businesses handle payments, risk management, and financial operations. From AI-driven fraud detection to blockchain-powered security, the right FinTech solutions can streamline processes, reduce costs, and improve decision-making. This guide explores 10 essential FinTech tools that help businesses stay ahead in an increasingly digital economy.
Discover how digital payments, credit risk management, treasury solutions, AI, blockchain, and RegTech can enhance efficiency, security, and profitability.
Read now to learn how businesses are leveraging FinTech for smarter financial management!NSFW AI Chatbot Development Costs: What You Need to Know
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Are you considering building an NSFW AI chatbot ?Understanding the costs involved is crucial before starting your project. This PDF explores the key cost factors, including AI model customization, API integration, content filtering systems, and ongoing maintenance expenses. Learn how different pricing models impact the development budget and discover cost-saving strategies without compromising quality.Mastering ChatGPT & LLMs for Practical Applications: Tips, Tricks, and Use Cases
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Our latest session with Astiostech covered how to unlock the full potential of ChatGPT and LLMs for real-world use!
Key Takeaways:
Effective Prompting: Crafting context-specific, high-quality prompts for optimal AI responses.
Advanced ChatGPT Features: Managing system prompts, conversation memory, and file uploads.
Optimizing AI Outputs: Refining responses, handling large texts, and knowing when fine-tuning is needed.
Competitive Insights: Exploring how ChatGPT compares with other AI tools.
Business & Content Use Cases: From summarization to SEO, sales, and audience targeting.
The session provided hands-on strategies to make AI a powerful tool for content creation, decision-making, and business growth.
Are you using AI effectively in your workflow? Lets discuss how it can improve efficiency and creativity!
#AI #ChatGPT #PromptEngineering #ArtificialIntelligence #LLM #Productivity #AstiostechRevolutionizing Field Service: How LLMs Are Powering Smarter Knowledge Access...
Revolutionizing Field Service: How LLMs Are Powering Smarter Knowledge Access...Earley Information Science
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Revolutionizing Field Service with LLM-Powered Knowledge Management
Field service technicians need instant access to accurate repair information, but outdated knowledge systems often create frustrating delays. Large Language Models (LLMs) are changing the gameenhancing knowledge retrieval, streamlining troubleshooting, and reducing technician dependency on senior staff.
In this webinar, Seth Earley and industry experts Sanjay Mehta, and Heather Eisenbraun explore how LLMs and Retrieval-Augmented Generation (RAG) are transforming field service operations. Discover how AI-powered knowledge management is improving efficiency, reducing downtime, and elevating service quality.
LLMs for Instant Knowledge Retrieval How AI-driven search dramatically cuts troubleshooting time.
Structured Data & AI Why high-quality, organized knowledge is essential for LLM success.
Real-World Implementation Lessons from deploying LLM-powered knowledge tools in field service.
Business Impact How AI reduces service delays, optimizes workflows, and enhances technician productivity.
Empower your field service teams with AI-driven knowledge access. Watch the webinar to see how LLMs are revolutionizing service efficiency.What is FinTech A Complete Guide to Financial Technology.pdf
What is FinTech A Complete Guide to Financial Technology.pdf Yodaplus Technologies Private Limited
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It is an in-depth exploration of how technology is transforming the financial sector. Covering the evolution of FinTech from credit cards to AI-driven banking, this guide explains key innovations such as blockchain, DeFi, AI-powered assistants, and central bank digital currencies (CBDCs). Learn how FinTech is enhancing banking, lending, and payments through automation, data analytics, and decentralized solutions. Whether you're a financial professional or just curious about the future of digital finance, this guide offers valuable insights into the rapidly evolving FinTech landscape.Dev Dives: Unlock the future of automation with UiPath Agent Builder
Dev Dives: Unlock the future of automation with UiPath Agent BuilderUiPathCommunity
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This webinar will offer you a first look at the powerful capabilities of UiPath Agent Builder, designed to streamline your automation processes and enhance your workflow efficiency.
During the session, you will:
- Discover how to build agents with low-code experience, making it accessible for both developers and business users.
- Learn how to leverage automations and activities as tools within your agents, enabling them to handle complex and dynamic workflows.
- Gain insights into the AI Trust Layer, which provides robust management and monitoring capabilities, ensuring trust and transparency in your automation processes.
- See how agents can be deployed and integrated with your existing UiPath cloud and Studio environments.
Speaker:
Zach Eslami, Sr. Manager, Product Management Director, UiPath
Register for our upcoming Dev Dives March session:
Unleash the power of macOS Automation with UiPath
AMER: https://bit.ly/Dev_Dives_AMER_March
EMEA & APJ:https://bit.ly/Dev_Dives_EMEA_APJ_March
This session was streamed live on February 27, 2025, 15:00 GMT.
Check out future Dev Dives 2025 sessions at:
https://bit.ly/Dev_Dives_2025
Artificial Intelligence Quick Research Guide by Arthur Morgan
Artificial Intelligence Quick Research Guide by Arthur MorganArthur Morgan
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This is a Quick Research Guide (QRG).
QRGs include the following:
- A brief, high-level overview of the QRG topic.
- A milestone timeline for the QRG topic.
- Links to various free online resource materials to provide a deeper dive into the QRG topic.
- Conclusion and a recommendation for at least two books available in the SJPL system on the QRG topic.
QRGs planned for the series:
- Artificial Intelligence QRG
- Quantum Computing QRG
- Big Data Analytics QRG (coming 2025)
- Spacecraft Guidance, Navigation & Control QRG (coming 2026)
- UK Home Computing & The Birth of ARM QRG (coming 2027)
Any questions or comments?
- Please contact Arthur Morgan at art_morgan@att.net.
100% human made.
Getting Started with AWS - Enterprise Landing Zone for Terraform Learning & D...
Getting Started with AWS - Enterprise Landing Zone for Terraform Learning & D...Chris Wahl
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Recording: https://youtu.be/PASG0NTKUQA?si=1Ih7O9z0Lk0IzX9n
Welcome innovators! In this comprehensive tutorial, you will learn how to get started with AWS Cloud and Terraform to build an enterprise-like landing zone for a secure, low-cost environment to develop with Terraform. We'll guide you through setting up AWS Control Tower, Identity and Access Management, and creating a sandbox account, ensuring you have a safe and controlled area for learning and development. You'll also learn about budget management, single sign-on setup, and using AWS organizations for policy management. Plus, dive deep into Terraform basics, including setting up state management, migrating local state to remote state, and making resource modifications using your new infrastructure as code skills. Perfect for beginners looking to master AWS and Terraform essentials!
Combining Lexical and Semantic Search with Milvus 2.5
Combining Lexical and Semantic Search with Milvus 2.5Zilliz
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In short, lexical search is a way to search your documents based on the keywords they contain, in contrast to semantic search, which compares the similarity of embeddings. Well be covering:
Why, when, and how should you use lexical search
What is the BM25 distance metric
How exactly does Milvus 2.5 implement lexical search
How to build an improved hybrid lexical + semantic search with Milvus 2.5William Maclyn Murphy McRae - A Seasoned Professional Renowned
William Maclyn Murphy McRae - A Seasoned Professional RenownedWilliam Maclyn Murphy McRae
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William Maclyn Murphy McRae, a logistics expert with 9+ years of experience, is known for optimizing supply chain operations and consistently exceeding industry standards. His strategic approach, combined with hands-on execution, has streamlined distribution processes, reduced lead times, and consistently delivered exceptional results.Supercharge Your Career with UiPath Certifications
Supercharge Your Career with UiPath CertificationsDianaGray10
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Join us on February 25th as we discuss how you can supercharge your career with the updated 2025 UiPath Certifications.
Diana Gray, UiPath Senior Community Marketing Manager, Americas, will walk us through:
-- Workforce Trends
-- Value of UiPath Certifications
-- Certification Program
-- Steps to Earning a CertificateBlockchain for Businesses Practical Use Cases & Benefits.pdf
Blockchain for Businesses Practical Use Cases & Benefits.pdf Yodaplus Technologies Private Limited
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Blockchain is revolutionizing industries by enhancing security, transparency, and automation. From supply chain management and finance to healthcare and real estate, blockchain eliminates inefficiencies, prevents fraud, and streamlines operations.
What You'll Learn in This Presentation:
1. How blockchain enables real-time tracking & fraud prevention
2. The impact of smart contracts & decentralized finance (DeFi)
3. Why businesses should adopt secure and automated blockchain solutions
4. Real-world blockchain applications across multiple industries
Explore the future of blockchain and its practical benefits for businesses!Build with AI on Google Cloud Session #3
Build with AI on Google Cloud Session #3Margaret Maynard-Reid
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This is session #3 of the 5-session online study series with Google Cloud, where we take you onto the journey learning generative AI. Youll explore the dynamic landscape of Generative AI, gaining both theoretical insights and practical know-how of Google Cloud GenAI tools such as Gemini, Vertex AI, AI agents and Imagen 3. Revolutionizing Field Service: How LLMs Are Powering Smarter Knowledge Access...
Revolutionizing Field Service: How LLMs Are Powering Smarter Knowledge Access...Earley Information Science
油
What is FinTech A Complete Guide to Financial Technology.pdf
What is FinTech A Complete Guide to Financial Technology.pdf Yodaplus Technologies Private Limited
油
Blockchain for Businesses Practical Use Cases & Benefits.pdf
Blockchain for Businesses Practical Use Cases & Benefits.pdf Yodaplus Technologies Private Limited
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